Job Summary:
The Associate Media Director constructs the strategic groundwork for media plans. They work within the organization and lead the development of building multi-channel media plans and tactics that deliver on client’s goals. They utilize industry trends, media tools and resources, and proven media to drive the strategic media recommendations.
SALARY: $115K, plus Bonus
Key Areas of Responsibility:
- Responsible for creating strategies and recommendations for media plans across on-line and off-line media: Video (National and Local television, OTT, addressable TV, Digital/Social Video), Audio (National and Local Radio, Digital Audio (including Podcasts), Print, and Out-of-home, Social, Search, and more
- Develop a working knowledge of client’s goals, guidelines and strategies and an understanding of how that is translated through strategic media planning techniques
- Gather and analyzes data to provide sound, strategic, consumer-insights driven media recommendations
- Responsible for creating and maintaining media documents such as flowcharts, POV’s, and budget sheets
- Work with buying team to ensure all campaigns are running as ordered
- Assist in campaign post buy development – a collaborative with Buying team
- Build Media Plan presentations that are visual
- Keep abreast and able to provide POVs on media trends, media outlets, etc.
- Supports or manages day-to-day client interactions
Qualifications:
- Bachelor’s Degree required
- 4+ years Media Agency Planning experience
- Experience with media tools- Ad Intel, Scarborough, MRI, Telmar, etc
- Must be able to showcase innovative thinking and a firm understanding of the media landscape to build multi-channel paid media strategies, including broadcast, digital, social and out-of-home
- Experience planning local media across diverse DMA’s
- Strong attention to detail, follow through, and organization is a must
- Math skills and analytical thinking skills a must
- Proficiency in Excel is a must. Strong MS Office skills: Word, PowerPoint and Outlook
Search Max, Inc
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