Senior Marketing Manager

Senior Marketing Manager

Kavaliro has partnered with a successful organization in the Video On Demand (VOD) industry seeking a Senior Marketing Manager for an onsite opportunity in Louisville, CO. This company operates in the health and wellness space. This role will have a core focus on developing and implementing go-to-market strategies that drive business results and growth by enhancing customer experiences across multiple digital channels and applications including websites, commerce platforms, paid advertising, CRM, and social media.

Responsibilities:

• Supporting Senior Director of Marketing in development and implementation of enterprise GTM strategies and digital touchpoint optimizations for brand, product, and event focused direct response campaigns
• Testing and scaling emerging digital platforms to enhance the user journey for increased retention and acquisition objectives
• Partnering closely with cross-functional teams including production, product, publishing/merchandising, creative, CRM, and business analytics in effectively developing campaign strategy

Qualifications:

• At least 8 years of experience using Facebook Ads, Google Ads, and other ad exchanges
• Expertise in managing direct response paid media campaigns with budgets over $2M per month
• Experience with WordPress, Google Ads, Twitter, Pinterest, TikTok, and various DSPs, ESPs, data analytics platforms, etc.
• Experience in building and optimizing international and foreign language ads PREFERRED

Location:

· Louisville, CO (On Site)

Kavaliro provides Equal Employment Opportunities to all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Kavaliro is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Kavaliro will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please respond to this posting to connect with a company representative.

Kavaliro