Fashion PR Lead

Company Description

As one of the world’s largest fashion companies with more than 171,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team?

Job Description

The Sales Market Fashion PR Lead will contribute to added customer value, a strong brand, and increased sales by being responsible for Fashion PR and Showroom development. The role will work towards aligned and cross-function goals, driving omni sales performance and customer centricity. The Fashion PR Lead will build and maintain relationships with key media, influences, celebrities, and opinion leaders together with the Fashion PR Manager and Showroom team. The role will set tactics by planning, executing, and following up locally and globally planned PR and communications activities in accordance with H&M values, standards, policies, and procedures.

This position is based in New York, NY or Los Angeles, CA within our Communications function, and reports to our Sales Market Fashion PR Manager.

Core Responsibilities includes but is not limited to:

Fashion PR and Showroom Strategy & Tactics

• Build Sales Market tactics for Fashion PR and Showroom, together with the Fashion PR Manager, based on insights regarding customer, brand, media, and competitive landscape.
• Responsible for local fashion PR activities together with the Showroom team.
• Overall responsible for fashion press releases and content, including proof reading and translations.
• Drive SEO PR campaigns and reclaim link strategy.
• Maintain and develop an in-depth knowledge of the local media landscape including good relations with most important media.
• Responsible for communication H&M messages externally and internally, together with Head Office and Communications Manager.
• Responsible for driving overall Showroom tactics, including plan, execute, and follow up.
• Ensure Showroom project management.
• Ensure effective agency collaboration and results, together with Fashion PR Manager

Networking and Relationship Building

• Act as a brand ambassador for H&M.
• Identify, maintain, and develop a network on a Sales Market level with the appropriate fashion journalists, stylists, influences, celebrities, and other opinion leaders

Reporting, Collaboration, and Follow up

• Ensure a close collaboration with the Influencer Specialist to maximize synergies between paid and earned relationships.
• Follow up on goals and objectives connected to project responsibility, showing the connection to added customer value and selling when possible.
• Ensuring relevant follow up of press clippings together with the Showroom team.

Qualifications

What You’ll Need to Succeed:

• Bachelor’s degree in Communications or Marketing, or equivalent work experience
• Experience in working successfully within PR and retail
• Proven track results in optimizing PR plans to local needs
• Experience from working with fashion stakeholders, positioning brands within fashion while maintaining commerciality and a customer focused communication
• Experience in working with showrooms
• Experience in collaborating with agencies
• Knowledge of how to create results by leading others
• Competence within digital/tech and omni ways of working preferred
• Have a strategic and analytical mindset with strong planning and prioritizing skills
• Understanding of synergies between owned, paid, and earned media
• Excellent written and verbal communication skills
• Excellent relationship builder
• Fluent in Microsoft Office – Word, PowerPoint, and Excel
• 25% of travel is required, domestic and international

Job Status: Salary, Exempt

EEOC Code: PRO

Additional Information

All your information will be kept confidential according to EEO guidelines.
H&M