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As the General Manager (GM), you will oversee all Red Bull sales and marketing activity within a defined geographic area or region. You will lead the execution of Red Bull’s business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD). You will lead this team to understand the Red Bull business strategies and implement them within the region with their customers and consumers. You will report to the Executive Vice President General Manager (EVPGM) and be located in Boston, Massachusetts.
PLAN & EXECUTE REGION BUSINESS PLAN (BP)
- Build the annual Business Plan (BP) for your region following global and national strategies
- Ensure agreement and integration for our marketing and sales plans
- Implement our annual BP with region’s third-party and independent distributors
- Provide input and feedback to your senior leadership on BP strategies
- Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to business plan
LEADERSHIP
- Lead your team in working towards important customer and consumer programs
- Measure results on important region goals vs. business plan
- Promote coaching, feedback, and training across your teams in real time
- Ensure yearly goals and measurements are set for every employee
- Promote “Best 11 Player” philosophy for our talent and hiring decisions
REGION MARKET TRENDS & ANALYSIS
- Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities
- Ensure we are the #1 energy drink brand in store
- Ensure important business plan priorities are implemented with our distributor networks
KEY RESULTS AND DELIVERABLES
- Achieve annual volume business plan goal
- Deliver in-store execution results (e.g. WvC, PSR, VIP)
- Deliver annual distribution goals
- Deliver against Business Plan marketing events, athlete projects, media outcomes, and consumer metrics
- Deliver dollar and unit share results
YOUR AREAS OF KNOWLEDGE AND EXPERTISE:
- 10+ years of experience within Sales, Marketing, On Premise, or Distribution within the beverage industry or a lifestyle brand
- 5+ years of team leadership experience
- Expertise and leadership experience in at least one primary business pillar (Sales, On Premise, Distribution, or Marketing)
- Proven ability growing business and winning against competition through the execution of sales and marketing plans
Red Bull
The Red Bull USA Social Media Manager translates the world of Red Bull to our social media channels, with a focus on TikTok and our @redbullusa accounts. You are a TikTok-native expert who can ride the waves of changing platforms and make data-driven decisions on the road to reaching a wide range of US consumers. Your primary goal and challenge is to stay top of mind with entry-point US consumers, while building ways to attract new ones, reporting directly to the Director, Social Media . You will be an expert and strategist for Red Bull Media House, identifying and expressing the most impactful opportunities and approach to Red Bull’s media properties.
STRATEGIZE AND EXECUTE SOCIAL MEDIA PROGRAMS
- Build and implement social media plans for Red Bull USA channels across all platforms
- Manage a content calendar across channels and projects
- Manage your time and a team of creatives to deliver success across priorities
- Work with Red Bull athletes, dancers, artists, and opinion leaders to reach marketing goals through content
- Learn and develop Red Bull USA’s channel strategy and Red Bull’s Global approach to social content so you can be an informed resource for content teams
- Communicate Red Bull’s creative aspirations and tone of voice through content
- Build, maintain, and grow a community of Red Bull brand/can lovers
IMPROVE SOCIAL MEDIA PROCESSES
- Build, maintain and evolve social media standards between Red Bull and its main communities
- Evaluate internal Audience Insights research; test and apply to programing decisions on existing formats; share best practices across networks to influence optimization
- Investigate and evaluate social platforms, tools, and services against team goals
- Build clear and efficient content pipelines from the US business to the Red Bull US accounts
- Use partner relationships and the best content to land Red Bull US content on @redbull main channels and vertical sport channels
- Work in partnership with the Director of Social Media to deliver education around social best practices, priorities, clear ways of working, and pipelines for publishing to Red Bull US
NETWORK AND COLLABORATE
- Manage projects and partners across departments in Red Bull North America, Global HQ, and regions
- Manage delivery of projects to ensure they are both editorially strong and budgetarily efficient
- Collaborate with other teams (production, marketing, advertising, commercial and platform partnerships) to measure and promote success
Qualifications
- 5+ years of experience in storytelling/campaign-driven social media; experience in managed and owned channels
- Competent video editing capability; in-app editing experience in TikTok and Instagram
- Experience with social platform CMS, capabilities, copyright management
- Planning, project execution, and analytical competencies
- Knowledge of audience analytics, audience development, and the ability to understand and learn from data
- Collaborative problem-solver
Additional information
Bachelor’s degree preferred or experience in lieu of degree
English, additional languages an advantage
The base salary range for this position is $101,000 to $112,000 + cash incentives
Actual salary offer may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull Media House North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
Red Bull
Athletes are a cornerstone of the Red Bull brand. Their stories, successes, and sportive innovations authentically embody the brand attributes, personality traits and product efficacy to consumers daily. You will drive strategic alignment across the Field Marketing organization and ensure Red Bull’s global standards are met throughout the US athlete roster and marketing activities, reporting directly to the Sr. Director, Athlete Marketing. You will guide and coach teams to develop strategic, inspired, and ground-breaking plans for each athlete to affect consumers through sportive performance and accomplishments, creative projects and activations, and athlete-driven programs that transcend sport.
INSPIRED & STRATEGIC ATHLETE MARKETING ACTIVITY
- Lead regional Sports and Athlete Marketing teams to build annual business plans that display a balance of regional, national, and global marketing strategy.
- Create detailed plans for athlete performance and marketing objective targets
- Establish short-term and long-lead planning of goals
- Promote excellence in execution according to Global HQ Sports and Athlete Marketing principles and standards
- Build business cases with national and global impact
- Influence important partners to obtain needed resources to accomplish projects
STRATEGIC ALIGNMENT & ATHLETE ROSTER OPTIMIZATION
- Drive strategic development of regional athlete rosters
- Ensure cohesion and thoughtful consideration of local, national, and global sport discipline dynamics and understanding of Red Bull Athlete Marketing strategy and principles
- Develop networks in important national sport industries focused on identifying the best up-and-coming talent potential with a specific eye toward a diverse mix of future world champions, national sport heroes and game-changers that embody Red Bull’s brand personality traits
- Support regional teams with direct expertise
- Share best practices through the athlete contract negotiation and renewal process
- Identify latest playgrounds, athletic trends, sports media landscape, innovations in the sports and athlete space, new technology and applications
PROCESS OPTIMIZATION
- Create processes that maximize the Athlete Marketing team’s ability to empower athletes, maximize collaboration, and build inspiring activities.
- Partner with Red Bull Media House, Brand Marketing, Communications, Partnerships, and Sales to authentically integrate athletes into national marketing projects
- Lead high acumen of Red Bull Athlete Marketing processes (i.e., contract negotiations/renewals, branding and product management, sportive performance and marketing objective tracking)
- Collaborate with internal Insights partners to analyze metrics to inform strategy and aid in decision-making
- Use NSF and other third-party relationships to communicate product efficacy through athletes to participants, fans, and consumers
- Work with company partners to align and deliver perfect product positioning and messaging through internal and consumer-facing channels and tools
Qualifications
- 7+ years sports and/or athlete marketing experience
- Proven track record of high-profile, nationally relevant marketing and/or sports talent management
- Flexibly manage athletes and athlete marketing programs across diverse sports and playgrounds
- Direct experience across multiple sport disciplines
- Data analysis experience with multiple sport and media data/outcomes
- Experience in endorsement agreements – securing name and likeness rights and usage
- Experience in consumer product marketing with a focus on entry point consumers
Additional Information
#E
Bachelor’s degree preferred or experience in lieu of degree
#L
English, additional languages an advantage
#D
The base salary range for this position is $136,895 to $151,305 + cash incentives
Actual salary offer may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
#K
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Red Bull