Athletes are a cornerstone of the Red Bull brand. Their stories, successes, and sportive innovations authentically embody the brand attributes, personality traits and product efficacy to consumers daily. You will drive strategic alignment across the Field Marketing organization and ensure Red Bull’s global standards are met throughout the US athlete roster and marketing activities, reporting directly to the Sr. Director, Athlete Marketing. You will guide and coach teams to develop strategic, inspired, and ground-breaking plans for each athlete to affect consumers through sportive performance and accomplishments, creative projects and activations, and athlete-driven programs that transcend sport.
INSPIRED & STRATEGIC ATHLETE MARKETING ACTIVITY
- Lead regional Sports and Athlete Marketing teams to build annual business plans that display a balance of regional, national, and global marketing strategy.
- Create detailed plans for athlete performance and marketing objective targets
- Establish short-term and long-lead planning of goals
- Promote excellence in execution according to Global HQ Sports and Athlete Marketing principles and standards
- Build business cases with national and global impact
- Influence important partners to obtain needed resources to accomplish projects
STRATEGIC ALIGNMENT & ATHLETE ROSTER OPTIMIZATION
- Drive strategic development of regional athlete rosters
- Ensure cohesion and thoughtful consideration of local, national, and global sport discipline dynamics and understanding of Red Bull Athlete Marketing strategy and principles
- Develop networks in important national sport industries focused on identifying the best up-and-coming talent potential with a specific eye toward a diverse mix of future world champions, national sport heroes and game-changers that embody Red Bull’s brand personality traits
- Support regional teams with direct expertise
- Share best practices through the athlete contract negotiation and renewal process
- Identify latest playgrounds, athletic trends, sports media landscape, innovations in the sports and athlete space, new technology and applications
PROCESS OPTIMIZATION
- Create processes that maximize the Athlete Marketing team’s ability to empower athletes, maximize collaboration, and build inspiring activities.
- Partner with Red Bull Media House, Brand Marketing, Communications, Partnerships, and Sales to authentically integrate athletes into national marketing projects
- Lead high acumen of Red Bull Athlete Marketing processes (i.e., contract negotiations/renewals, branding and product management, sportive performance and marketing objective tracking)
- Collaborate with internal Insights partners to analyze metrics to inform strategy and aid in decision-making
- Use NSF and other third-party relationships to communicate product efficacy through athletes to participants, fans, and consumers
- Work with company partners to align and deliver perfect product positioning and messaging through internal and consumer-facing channels and tools
Qualifications
- 7+ years sports and/or athlete marketing experience
- Proven track record of high-profile, nationally relevant marketing and/or sports talent management
- Flexibly manage athletes and athlete marketing programs across diverse sports and playgrounds
- Direct experience across multiple sport disciplines
- Data analysis experience with multiple sport and media data/outcomes
- Experience in endorsement agreements – securing name and likeness rights and usage
- Experience in consumer product marketing with a focus on entry point consumers
Additional Information
#E
Bachelor’s degree preferred or experience in lieu of degree
#L
English, additional languages an advantage
#D
The base salary range for this position is $136,895 to $151,305 + cash incentives
Actual salary offer may vary based on work experience.
The base pay range is subject to change and may be modified in the future.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement
(Benefits listed may vary depending on the nature of your employment and/or work location)
#K
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Red Bull
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