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Job Title –Social Media & Influencer Executive
Reporting to – Senior Brand and Engagement Manager
About ME+EM
At ME+EM, we don’t believe that modern women should have to choose between quality and cost; between contemporary trends and clothes they can actually function and look great in. Each and every piece is designed to be incredibly flattering, refreshingly functional and to last forever. Put simply, this is ‘Intelligent style, now and forever’. We design everything in-house and go straight to luxury manufacturers ourselves. No third parties mean no unnecessary mark-ups. It’s the simple reason why we can offer luxury quality for an accessible price. We are proud to say that ME+EM was the very first DTC luxury brand in the UK to disrupt the market in this way, paving the way for a new vision of womenswear.
About the Role
Roles and Responsibilities
ME+EM is looking for a Social Media & Influencer Executive to join our Marketing & PR team. We’re looking for an experienced, results-driven, passionate individual with a track record of growing community, engagement and influencers in a fast-paced growth business.
Reporting into our Senior Brand and Engagement Manager, you will be responsible for accelerating our online community across varied platforms, with a focus on Instagram and TikTok. You will lead on all organic global influencer outreach across Mega, Macro to Nano influencers, delivering an extensive metric-driven organic gifting influencer programme.
Roles and Responsibilities
Manage the planning, execution and analysis of all organic content across our channels
Work with the Creative team to deliver original and engaging social content that will meet the objective of increasing following, engagement and brand awareness.
Lead on all influencer relationship management, proactively researching and building relationships with influencers globally, with a primary focus on the UK & US.
Manage our TikTok strategy and build on increasing on our community, whilst working on growing our presence on this platform.
Driving innovation across social channels actively exploring new opportunities and being proactive where needed, supporting in the creation of social-first content.
Lead the development and management of the brand’s global social calendar, collaborating with the Senior Brand and Engagement Manager for approval and ensuring it aligns with the overall marketing calendar.
Suggest and research opportunities of growth by scaling our influencer strategy, working on building a community of brand ambassadors that are aligned with our sales and brand awareness goals.
Lead on all organic social reporting, providing insightful data which can be measured against company trading.
Consistently looking into further amplification to leverage our social channels and proactively provide insight into trending topics and examples of how leading brands are utilising social media to grow their digital footprint.
Manage our global influencer gifting with the support of the PR & Social Media Assistant.
Work to develop on an extensive, metric-driven organic gifting influencer programme, providing insightful data to the Senior Brand and Engagement Manager for paid influencer opportunities
Work with the copywriting team to ensure storytelling and messaging is aligned and consistently on brand.
Working with the Senior Brand and Engagement Manager on influencer events throughout the year, with a focus on global reach and network building across the influencer community.
Skills
· 3-5 years social media and influencer experience within a fast-paced D2C brand
· A keen interest in the fashion industry (desirable)
· Expert knowledge of social media platforms and reporting formats
· Able to demonstrate understanding of strategic use of social media to achieve communications and commercial goals
· Black book of influencer and content creator connections (desirable)
· Ability to work autonomously, multi-task and seek out new opportunities in a fast-moving and changing environment.
A creative mind, thinking innovatively when it comes to social media and content campaigns
· Proficient in Microsoft Office and preferably In-Design, Canva and Google Analytics
Organised and confident with fantastic attention to detail
Ability to work with tight deadlines and manage projects independently
Your Rewards
25 days annual leave + 8 bank holidays and a day off to celebrate your birthday
Discretionary bonus scheme
Generous Staff Discount
Training and Development
Various Health and Wellbeing insurances
Cycle to Work Scheme
Length of Service Award
Regular social and wellbeing events
As part of your role, it is important you operate within ME+EM’s values. At ME+EM we foster a culture of equality and diversity and fully recognise the positive contribution that each individual can make to the business. ME+EM are committed to a policy of equal opportunities, shall adhere to such a policy at all times and will review on an on-going basis all aspects of recruitment to avoid unlawful or undesirable discrimination. We will treat everyone equally irrespective sex, sexual orientation, gender reassignment, marital or civil partnership status, age, disability, colour, race, nationality, ethnic or national origin, religion or belief, political beliefs or membership or non-membership of a Trade Union and we place an obligation upon all staff to respect and act in accordance with the policy.
To apply for this role please submit your CV and answer the below question to [email protected] by 15th April 2022. Please note due to the number of applications we receive we can only reply to those that are successful to the next stage.
ME+EM Ltd
We’re looking for a brilliant creative producer with 8-10 years of experience in fashion to join a growing and ambitious team.
The opportunity:
ME+EM is one of the UK’s fastest-growing direct to consumer luxury fashion brands. With UK and global growth going from strength to strength our Brand and Creative team is expanding to hire a Creative Producer to lead our production across video and stills, liaising closely with talent, photographers and video teams.
Reporting into the Brand Communications Director, you’ll join an ambitious team of graphic designers, a motion designer, artworkers, editors and work with some of London’s best stylists and fashion photographers.
As a direct-to-consumer brand we operate in a truly multi-channel sense with six London stores, concessions in Harrods and Selfridges, production of a monthly book (global), monthly digital campaigns (global) and weekly emails (global). The brand is loved by celebrities, models as well as the global style set for our mantra of “Intelligent Style, Now and Forever” underpinned by our four pillars: Flattering, Functional, Fair and Forever.
About you:
You’ll have 8-10 years experience in creative production in London and Europe, with a little black book of creative contacts and a deep understanding of talent agencies across models, photographers, hair and makeup teams and videographers. You have deep knowledge of locations abroad, in London and across the UK that support our monthly creative production needs.
You’ll have experience negotiating contracts, rights usage and delivering production perfectly to creative briefs led by our acting Creative Director and Clare Hornby, our Founder and Chief Creative Officer. You’ve got experience working with some of the world’s leading creative teams on set, but also deeply understand how assets will come to life across our channels to ensure that suppliers are delivering against our briefs.
Objectives and Key results:
- Leading creative production in-house across Campaign and eCommerce shoots in the UK and abroad
- Sourcing photographers, videographers, hair and makeup artists and casting teams to support our acting Creative Director’s vision for the brand
- Negotiating contracts with suppliers: models, photographers, casting directors, hair and makeup artists and videographers including costs, rights usage and building strong relationships across the industry
- Location sourcing through a network of location companies and your own experiences
- Carrying out recce’s with creative teams ahead of shoots
- Sourcing equipment for shoots once a creative brief is set with talent
- Setting up quarterly casting days to set up models for upcoming seasons
- Sourcing props and materials for shoots
- Managing, reconciling and forecasting creative budgets; you’ll deliver the year’s work at or below the agreed budget
- Successfully managing a Junior Producer so that they grow in the business and support the team
- Working closely with external suppliers and our internal design team to deliver assets in a timely manner to expedite selects and retouching
- Working closely with the Brand Communications Director to map out the year and ensure that annual planning across creative, trading and eCommerce teams is aligned
- Supporting the Brand Communications Director on workflow management for campaign briefs once assets are back at the Studio
Your style and mindset:
- Your taste levels are high and understand the luxury space; this aids your talent sourcing
- You’re proactive and super organised
- You inspire and motivate teams
- You are positive and solutions-focussed; nothing is impossible
- On set you keep teams on track while building supportive relationships
- You manage up to senior leaders and keep key stakeholders informed
- You have a passion for great design and love fashion
- You’re customer obsessed and not only think about production, but also where our creative ends up in execution
About ME+EM
At ME+EM, we don’t believe that modern women should have to choose between quality and cost; between contemporary trends and clothes they can actually function and look great in. Each and every piece is designed to be incredibly flattering, refreshingly functional and to last forever. Put simply, this is ‘Intelligent style, now and forever’. We design everything in-house and go straight to luxury manufacturers ourselves. No third parties mean no unnecessary mark-ups. It’s the simple reason why we can offer luxury quality for an accessible price. We are proud to say that ME+EM was the very first luxury brand in the UK to disrupt the market in this way, paving the way for a new vision of womenswear.
Equality and Diversity:
We promote a working environment in which diversity is recognised, valued and encouraged. We acknowledge the multi-cultural and diverse nature of the UK workforce and society in general. We are committed to principles of fairness and mutual respect where everyone accepts the concept of individual responsibility. It is therefore your responsibility to make sure you observe and adhere to this policy at all times.
Organisational Values:
As part of your role, it is important that you operate within the following key organisational values:
+ That everyone is treated equally and with respect.
+ That everyone is responsible in contributing positively to our culture of equality, diversity and support.
+ That we accept, individually and as a brand, our social and environmental responsibility in our local and wider communities.
The post holder must at all times adhere to ME+EM’s Equality Policy and Diversity Policy. This job description is indicative and does not exclude other duties which may be required and that are generally consistent with the role.
ME+EM Ltd