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Matthew McConaughey’s New Crime Thriller ‘Rivals of Amziah King’ Hailed as SXSW Hit

Brent Antonio
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Matthew McConaughey’s New Crime Thriller ‘Rivals of Amziah King’ Hailed as SXSW Hit

Key Takeaways:

  • Rivals of Amziah King premiered at SXSW 2023 with Matthew McConaughey in the lead.
  • The film is a crime thriller centered around a ruthless honey-making operation in Oklahoma.
  • Critics praise the film, drawing comparisons to Everything Everywhere All at Once.
  • Newcomer Angelina LookingGlass and McConaughey receive standout reviews.
  • The film was made on a low budget during the 2023 strike and is now in high demand.

Buzzworthy Premiere at SXSW

The SXSW Film Festival in Austin, Texas, is abuzz with Rivals of Amziah King, a gripping crime thriller directed by Andrew Patterson. Starring Matthew McConaughey, the film dives into the cutthroat world of honey production in Oklahoma. The movie follows McConaughey’s character as he battles to protect his thriving honey business against fierce rivals. The film’s atmosphere and unique storyline have captured the attention of critics and audiences alike.

A Sweet but Ruthless Tale

Imagine a world where honey isn’t just a sweet treat but a source of intense competition. Rivals of Amziah King brings this world to life, exploring the challenges faced by McConaughey’s character as he defends his operation. The film paints a vivid picture of betrayal and power struggles, set against the backdrop of Oklahoma’s rural landscape. Much like the competitive worlds of sports or tech, the honey industry in the film is portrayed as a high-stakes arena where only the toughest survive.

Critical Acclaim and Buzz

Reviews from top critics have been overwhelmingly positive. Many are drawing parallels to Everything Everywhere All at Once, which also made waves at SXSW in 2022. While some reviews are glowing, not everyone is entirely convinced, adding a layer of intrigue to the film’s reception.

Standout Performances

Matthew McConaughey shines as the determined honey producer, bringing depth and nuance to his character. However, the real surprise is Angelina LookingGlass, a rising star whose performance has captured the hearts of critics. Her role is a key highlight, offering a fresh perspective that complements McConaughey’s seasoned acting.

A Glimpse into a Unique Subculture

Director Andrew Patterson masterfully transports viewers into the world of Southern beekeeping. The film’s attention to detail, from the characters to the music, creates an immersive experience. Patterson’s cinematography is particularly praised, enhancing the film’s atmosphere and making it a visual treat.

A Director on the Rise

Patterson’s journey began with his debut film, The Vast of Night, which gained critical acclaim after its release in 2019. Now, with Rivals of Amziah King, he further solidifies his reputation as a filmmaker with a keen eye for storytelling and atmosphere.

McConaughey’s Return to the Big Screen

After a six-year hiatus, Matthew McConaughey returns to acting in this thrilling project. His involvement has sparked excitement among fans and critics, eager to see him back in action.

What’s Next for ‘Rivals of Amziah King’?

With its successful premiere and positive reviews, the film is now a hot commodity. Studios and streaming platforms are expected to compete for distribution rights. Awards buzz is also building, making this a film to watch in the coming months.

Behind the Scenes

Despite challenges, including a tight budget and filming during a strike, the team delivered a polished product. Patterson’s ability to create a compelling story with limited resources highlights his skill as a director.

Conclusion

Rivals of Amziah King is more than just a crime thriller; it’s a journey into a hidden world of rivalry and resilience. With standout performances and direction, the film is set to leave a lasting impression. As the buzz grows, anticipation builds for its release and the stories it will tell.

TikTok Boosts 4.7 Million US Jobs, Study Shows

Brent Antonio
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TikTok Boosts 4.7 Million US Jobs, Study Shows

Key Takeaways:

  • TikTok supports 4.7 million jobs in the U.S., impacting both large and small businesses.
  • California leads with the most jobs linked to TikTok, followed by Texas, Florida, and New York.
  • Small businesses see big benefits from TikTok, with 8.5% of their workforce using the platform directly.
  • A potential TikTok ban could harm 64% of businesses, especially those owned by women.
  • The platform’s features like TikTok Shop are driving growth, generating $9 billion in 2024.

TikTok is more than just a place for fun videos—it’s a job creator. A new study by Oxford Economics found that 4.7 million jobs in the U.S. are supported by TikTok. Since launching in 2018, TikTok has become a key tool for American businesses, helping them grow and connect with customers.

Businesses Love TikTok

About 7.5 million businesses use TikTok. These businesses employ over 28 million people across all states and even Puerto Rico. Whether it’s creating content, managing ads, or chatting with customers, TikTok plays a big role in their operations.

Direct and Indirect Benefits

  • Direct Benefits: 3.1 million employees spend a lot of time on TikTok, creating content or running ads.
  • Indirect Benefits: 1.6 million employees see benefits from TikTok through sales leads or customer feedback.

California tops the list with 420,000 jobs directly linked to TikTok. Texas, Florida, and New York follow. Even when it comes to indirect benefits, California leads with 230,000 jobs.

Small Businesses Win Big

Smaller businesses, with 1-20 employees, see the most direct benefits. 8.5% of their workforce uses TikTok, compared to just 0.3% at big companies. While small businesses spend less time on TikTok, the platform’s impact is huge for them.

Big Companies Also Benefit

Though small businesses use TikTok more, large companies still have a lot of employees on the platform. This shows TikTok’s value to businesses of all sizes.

Growing and Scaling

74% of businesses said TikTok helped them grow. This was especially true for large businesses (86%) and women-owned businesses (80%). Features like Creative Tools and TikTok Live are favorites, used by 80% of businesses.

TikTok Shop Success

Since launching in late 2023, TikTok Shop generated $9 billion in sales in 2024. This shows how the platform helps businesses sell products directly.

Concerns About a Ban

64% of businesses worry that a TikTok ban would hurt growth and jobs. Large businesses (82%) and women-owned businesses (70%) are especially concerned. This shows how important TikTok has become for many.

What’s Next?

The U.S. government is exploring options to avoid banning TikTok. Some ideas include letting the government own a part of the platform. President Trump mentioned four groups interested in buying TikTok’s U.S. operations.

This study highlights TikTok’s role in helping businesses grow and create jobs. Whether you run a small shop or a big company, TikTok is making a difference. As talks about its future continue, one thing is clear—TikTok’s impact on American businesses is huge.

YouTube Launches Program to Support Teacher Creators in South Korea

Brent Antonio
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YouTube Launches Program to Support Teacher Creators in South Korea

Key Takeaways:

  • YouTube is starting a program to help teachers in South Korea create better educational content.
  • Over 500 teachers will join a four-month training program.
  • Teachers will learn how to manage YouTube channels, create content, and use tools like Google Workspace.
  • The goal is to make free, high-quality learning materials available for everyone.
  • YouTube is the second most popular platform in South Korea, after KakaoTalk.

What’s Happening? YouTube is teaming up with the Teachers Creator Association in South Korea to help teachers make better educational videos. This new program, called the “Education Expert Creator Support Program,” will run for four months and support over 500 teachers. The idea is to help these teachers create content that’s both useful and engaging for students.

What Will Teachers Learn? The program will teach teachers how to manage their YouTube channels effectively. This includes planning content, making videos, editing, and running their channels smoothly. The classes will be a mix of online and offline lessons, plus hands-on practice and one-on-one advice to help teachers improve their skills.

Google Tools for Teachers Google for Education is also joining in to help. They’ll provide training on how to use tools like Gemini and Google Workspace in the classroom. These tools will help teachers create and organize their content better.

How Will Content Be Organized? Teachers will use YouTube’s “Courses” feature to arrange their learning materials into playlists. They can also add fun elements like quizzes and badges to keep students engaged. This will make learning more interactive and exciting.

What Kind of Content Will Be Made? The content will cover a wide range of subjects, from elementary to high school classes. Teachers will also create resources to help other teachers improve their skills and work more efficiently. Best of all, all the content will be free for anyone to use.

Why Is This Important? Studies show that many teachers in South Korea already use YouTube to help their students learn. In fact, 97% of teachers use YouTube, and 88% use it every month to support their students. Teachers believe YouTube makes it easier for students to access good educational content and helps extend learning beyond the classroom.

What Do the Leaders Say? Kang Kyung-wook, who leads the Teachers Creator Association, said, “Many teachers are working hard to give students better learning opportunities. We hope this partnership with YouTube will help their content reach more people.”

Ji Sang-eun from YouTube’s Korea Media Partnership added, “YouTube is a place where people can share knowledge and offer reliable learning experiences through diverse content. We’re excited to work with the Teachers Creator Association to make learning better.”

Where Does YouTube Stand in South Korea? While YouTube is very popular, it’s not the most used platform in South Korea. According to recent research by the Korea Press Foundation, KakaoTalk is the top choice, used by 98.9% of adults in the country. YouTube comes in second, followed by Instagram.

The Future of Learning YouTube’s new program is a big step toward making learning easier and more fun for everyone. By helping teachers create better content, YouTube is contributing to a future where high-quality education is just a click away. Who knows? Maybe one day, every student will have access to the resources they need to succeed, no matter where they are in the world.

This program is not just about teaching teachers new skills—it’s about creating a brighter future for learners everywhere.

TikTok Dominates Cultural Events

Brent Antonio
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TikTok Dominates Cultural Events

Key Takeaways:

  • TikTok is now the top platform for engaging with major cultural events.
  • Users check TikTok multiple times a day after big events happen.
  • TikTok keeps the conversation going longer than traditional media.
  • Advertisers can make the most of cultural moments on TikTok.
  • TikTok’s ad tools, like TopView and Pulse, boost brand recall and favorability.

TikTok Overtakes Traditional Media for Cultural Events

If you’re into big events like sports, music festivals, or trending topics, TikTok is probably your go-to place. New research from MAGNA shows that TikTok has become the number one platform for people to watch and engage with major cultural events.

After an event happens, 42% of TikTok users check the app multiple times a day. This means TikTok isn’t just a place to watch highlights—it’s where people go to keep the conversation alive. Unlike traditional media, which might only cover an event for a day or two, TikTok keeps the buzz going for much longer.

Why TikTok Is a Big Deal for Advertisers

Jorge Ruiz, a top marketing expert at TikTok, says the platform offers advertisers something traditional media can’t: the chance to tap into the excitement of cultural events. “TikTok is where the audience is engaged,” Ruiz explained. “Marketers can use the buzz around big events to boost their ads and reach new people.”

People Discover Events on TikTok First

The MAGNA study also found that TikTok users are 1.64 times more likely to first hear about major events on TikTok compared to other platforms. This makes TikTok a goldmine for brands looking to be part of the conversation early on.

To make the most of this, brands should plan their campaigns early. This includes securing top ad spots, creating content that aligns with the event, and keeping the engagement going even after the event ends.

TikTok’s Powerful Ad Tools

TikTok offers several ad tools that help brands capitalize on cultural moments. These tools have proven to be very effective.

1. TopView Ads

TopView ads appear right when users open the app. When used during major events, these ads boost brand recall by 30% and aided recall by 47%. This means people are more likely to remember the brands that advertise this way.

2. Pulse Premiere

Pulse Premiere places ads next to premium content from well-known publishers. During big events, this ad format increased overall favorability of brands by 8%.

3. Pulse Lineups

Pulse Lineups put ads next to trending user-generated content in specific categories. For example, during the July-August 2024 period, these ads were 259 times more likely to appear next to trending #USATeam videos.

Why This Matters for Brands and Users

TikTok’s ability to turn cultural moments into ongoing conversations is a big win for brands. By using TikTok’s ad tools, companies can ensure their messages are seen and remembered during major events.

For users, this means they get to stay engaged with the events they care about for longer. Whether it’s watching highlights, reacting to viral trends, or discovering new content, TikTok keeps the excitement alive.

What’s Next?

As TikTok continues to grow, it’s clear the platform will play an even bigger role in shaping how we experience cultural events. For brands, this is an opportunity to connect with audiences in a way that feels natural and engaging.

For users, it means more fun and creative ways to stay involved in the conversations that matter. Whether you’re a marketer or just someone who loves TikTok, one thing is clear: TikTok is here to stay, and it’s changing how we interact with major events forever.

Darren Aronofsky to Direct a Riveting Adaptation of Stephen King’s “Cujo” for Netflix

Brent Antonio
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Darren Aronofsky to Direct a Riveting Adaptation of Stephen King’s “Cujo” for Netflix

Key Takeaways:

  • Darren Aronofsky will direct a new adaptation of Stephen King’s Cujo for Netflix.
  • Cujo follows a rabid St. Bernard that terrorizes a mother and her son.
  • Aronofsky is known for his diverse filmography, including The Wrestler and Black Swan.
  • The film will be his first collaboration with Netflix, with a writer soon to be announced.
  • Aronofsky has Caught Stealing and an Elon Musk biopic in his upcoming projects.

A New Venture for Darren Aronofsky

Darren Aronofsky, a director known for his adventurous approach to filmmaking, is taking on a new challenge—adapting Stephen King’s chilling novel Cujo for Netflix. This project marks his first venture with the streaming giant, adding to his diverse range of work that includes psychological dramas and intense thrillers.

The Story Behind Cujo

Cujo, a tale of horror, revolves around a St. Bernard bitten by a rabid bat. The once-friendly dog transforms into a menacing creature, trapping a mother and her young son in their car. The story unfolds with the dog wreaking havoc, leading to a heart-pounding standoff. This adaptation follows the 1983 film directed by Lewis Teague, offering a fresh perspective on King’s classic.

Aronofsky’s Unique Style

Aronofsky is celebrated for his bold storytelling and emotional depth, seen in films like The Wrestler and Black Swan. While some critics find his style polarizing, his dedication to pushing cinematic boundaries is undeniable. His approach to Cujo is highly anticipated, given his ability to blend suspense with emotional narratives.

What’s Next for Aronofsky?

Before diving into Cujo, Aronofsky has Caught Stealing set for release in August, starring Austin Butler and Zoë Kravitz. He is also developing a biopic on Elon Musk, expected to begin production later this year. These projects highlight his versatility and knack for tackling diverse stories.

Netflix’s Release Strategy

Netflix’s involvement raises questions about the film’s release. Whether Cujo will hit theaters or debut directly on the platform remains uncertain. Given the horror genre’s appeal, both options are plausible, but Netflix might opt for a dual release to maximize reach.

Conclusion

Darren Aronofsky’s take on Cujo promises to deliver a gripping experience, blending terror and drama. With his proven track record, this collaboration with Netflix could be a standout addition to his filmography. Fans eagerly await how he will reinterpret this classic tale, continuing his legacy of innovative storytelling.

Cloverfield 2 Update: Director Teases Sequel’s Future

Brent Antonio
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Cloverfield 2 Update: Director Teases Sequel’s Future

Cloverfield 2 is still in the works, director Babak Anvari hints. Here’s what we know:

  • Babak Anvari Confirms Sequel: The director, known for Under the Shadow, is still involved with Cloverfield 2.
  • Project Status: Announced in 2022, the project went quiet, but Anvari’s recent comments suggest it’s moving forward.
  • Original Impact: The 2008 Cloverfield popularized found-footage films, inspiring many sequels and spin-offs.
  • Shared Universe: Films like 10 Cloverfield Lane and The Cloverfield Paradox exist but aren’t direct sequels.

Cloverfield’s Legacy

The original Cloverfield captivated audiences with its suspenseful tale of a monster attack in New York City. Its found-footage style made viewers feel like part of the action, influencing many movies to follow.

The Sequels: Expanding the Universe

While 10 Cloverfield Lane thrilled fans with its tense atmosphere, The Cloverfield Paradox received mixed reviews. Both films expanded the Cloverfield universe without continuing the original story.

Anvari Speaks Out

At a recent event, Anvari teased that Cloverfield 2 is still in development. Though tight-lipped about details, his enthusiasm suggests big things are coming.

A Direct Sequel Awaits

This sequel promises to be the first direct follow-up, potentially answering questions left from the original and exploring new directions in the franchise.

Fans Await with Anticipation

Enthusiasts hope Cloverfield 2 will honor the original while introducing fresh twists. The anticipation is high, with expectations that it could rejuvenate the horror-sci-fi genre.

Conclusion

Though the wait continues, Anvari’s assurance keeps hope alive. Fans eagerly await more news, hopeful that Cloverfield 2 will deliver the excitement they’ve been waiting for.

YouTube Shorts: A Goldmine for Brands to Grow and Engage

Brent Antonio
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YouTube Shorts: A Goldmine for Brands to Grow and Engage

Key Takeaways:

  • YouTube Shorts combines short videos with YouTube’s trusted platform.
  • Users trust creator recommendations on YouTube more than other platforms.
  • Brands can tap into engaged audiences and boost sales through Shorts.
  • Many brands haven’t embraced Shorts yet, creating an opportunity for early movers.
  • Creators can help brands connect with younger audiences like Gen Z.

Why YouTube Shorts Matters for Brands

If you’re a brand looking to grow online, YouTube Shorts might be your next big opportunity. A new report from EMARKETER shows that Shorts is a powerful tool for reaching and engaging audiences. Imagine mixing the fun of short videos with YouTube’s massive and trusted audience. That’s exactly what Shorts does.

YouTube is already the #1 platform for influencer content, especially for product reviews. People trust what creators say on YouTube way more than on other social platforms. In fact, users are 98% more likely to trust creator recommendations here. This trust is gold for brands trying to sell products or build a loyal fanbase.

Shorts also has huge reach. It now has over 2 billion monthly logged-in users worldwide. That’s a lot of people! And the best part? Many brands haven’t jumped into Shorts yet, so there’s room to grow and stand out.

How Brands Can Win with YouTube Shorts

Brands are already investing in creator partnerships, but Shorts is still largely untapped. This means companies that start using Shorts now can get ahead of the competition. Plus, it’s more cost-effective than traditional ads.

Jasmine Enberg from EMARKETER says, “Shorts presents a massive opportunity for brands, especially those looking for more affordable creator-made ads.” So, if you’re looking to save money while still reaching a big audience, Shorts is a smart choice.

Gen Z Loves YouTube Shorts

Younger audiences, like Gen Z, are huge fans of YouTube. The report shows that 96% of Gen Z users in the U.S. watch both short and long-form videos on the platform. This means brands can use Shorts to connect with younger people who might not see their long-form content.

The number of daily logged-in viewers of YouTube Shorts in the U.S. grew by over 25% in 2024. This shows how quickly Shorts is becoming a go-to for entertainment and inspiration.

Brands Are Already Succeeding with Shorts

Let’s look at some brands that are crushing it with YouTube Shorts:

  1. Urban Decay partnered with creators like Kelly Strack and Ashley LaMarca to promote a new eyeshadow palette. The result? A 3% boost in purchase intent and a 278% increase in searches for the product.
  2. Eight Sleep worked with creator Mark Rober to show off their cooling mattress cover. The fun video, where Rober builds a mini ice rink, got over 19 million views.

These examples show how Shorts can drive real results, like more interest, searches, and sales.

Creators Are Key to Success

Creators have built strong communities on YouTube. By partnering with them, brands can tap into these engaged audiences. You can work with creators you already partner with or find new ones who reach different groups of people.

The report also mentions that creator content has driven nearly 50% of U.S. social shoppers to make purchases. This shows just how much influence creators have.

Enberg adds, “Creators can turn their fans into customers.” As more creators launch their own brands, it’s smart for marketers to partner with them before they become competitors.

The Future of YouTube Shorts

YouTube Shorts is becoming a must-use tool for brands. It’s perfect for both big campaigns and one-off social posts. Plus, creator-led content on Shorts is delivering 12 times more impressions and 17 times more engagement than brand-owned content.

As short-form video continues to shape how people consume media and shop, brands that embrace Shorts now will see big benefits.

Conclusion

YouTube Shorts is more than just a trend—it’s a powerful way for brands to connect with audiences and drive sales. With its massive reach, trusted ecosystem, and engaged creator communities, Shorts is a goldmine waiting to be explored.

So, what are you waiting for? Dive into YouTube Shorts and see how it can help your brand grow and thrive in 2024 and beyond!

James Gunn’s ‘Superman’ Gets Mixed Reactions, High Hopes

Brent Antonio
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James Gunn’s ‘Superman’ Gets Mixed Reactions, High Hopes

Key Takeaways:

  • James Gunn’s Superman film has shown improvement in recent test screenings.
  • David Corenswet shines with a stellar performance.
  • The movie balances humor and drama, akin to The Suicide Squad.
  • The runtime is 140 minutes, with possible trimming before release.
  • Mixed reactions from test audiences; studio aims to manage PR.
  • High budget of over $300 million puts pressure on success.
  • Cast includes David Corenswet, Rachel Brosnahan, and Nicholas Hoult.
  • Release date set for July 11, 2025.

James Gunn’s Superman film is generating buzz with its recent test screenings at Warner Bros., showing notable improvements from earlier cuts. The latest version is winning praise for its balanced mix of humor and drama, a hallmark of Gunn’s style seen in The Suicide Squad. David Corenswet’s performance is particularly lauded as stellar, making him a standout as the Man of Steel.

Runtime and Reshoots

The film currently clocks in at 140 minutes, a length Gunn is known for, as seen in Guardians of the Galaxy Vol. 3 and The Suicide Squad. Despite the epic runtime, there’s talk of trimming it down before the release. Reshoots are planned in Ohio, indicating the studio is committed to fine-tuning the final product for maximum impact.

Mixed Test Reactions and Studio Strategy

Test audiences are divided, with opinions ranging from enthusiasm to disappointment. This volatility has Warner Bros. working hard to manage public perception, understanding the high stakes involved. With a budget rumored to exceed $300 million, the pressure is on to deliver a success that can buoy DC Studios’ future projects.

High-Stakes Budget and Casting

The financial investment is significant, adding pressure for the film to perform well. If unsuccessful, it could have repercussions at both Warner Bros. and DC Studios. The cast, including Rachel Brosnahan as Lois Lane and Nicholas Hoult as Lex Luthor, brings together fresh faces and familiar talents, promising a compelling dynamic.

Conclusion: A Crucial Release

Slated for release on July 11, 2025, this Superman film is a pivotal moment for DC Studios. With Gunn’s track record and a talented cast, expectations are high. Whether it soars or stumbles, this movie is sure to be a talking point in the cinematic universe. Fans eagerly await the final cut, hoping it will redefine the Man of Steel for a new era.

Happy Gilmore 2 Tees Off on Netflix July 25

Brent Antonio
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Happy Gilmore 2 Tees Off on Netflix July 25

Key Takeaways:

  • Happy Gilmore 2 releases on Netflix July 25.
  • The trailer promises nostalgia but lacks originality and laughs.
  • Adam Sandler and Christopher McDonald return, but the footage feels stale.
  • Kyle Newacheck directs, replacing Dennis Dugan from the original.
  • The sequel hopes to recapture the magic of the 1996 classic.

The Wait Is Over: Happy Gilmore 2 Is Coming

After years of rumors, Happy Gilmore 2 is finally hitting Netflix on July 25. The trailer dropped today, and while it’s packed with familiar faces, it’s hard not to feel underwhelmed. The legacy sequel leans heavily on nostalgia, offering little in the way of fresh ideas or humor.

The trailer reunites fans with Adam Sandler’s iconic character, now sporting a beard, as he faces off against his old rival Shooter McGavin. Julie Bowen returns as Happy’s love interest, and Ben Stiller’s Hal makes a brief but forgettable cameo. However, the jokes fall flat, with one awkward scene showing an older Happy awkwardly touching his chest—a moment that’s more cringeworthy than funny.

Does Adam Sandler Still Have It?

Adam Sandler has been on a roll with Netflix, starring in 12 original movies as part of his $250 million deal. But let’s be honest—most of them have been hit or miss. While The Meyerowitz Stories and Hustle were standouts, the rest felt like rehashed ideas.

In the Happy Gilmore 2 trailer, Sandler looks tired, both physically and mentally. It’s as if he’s going through the motions, which might leave fans worried that his signature energy is fading.

A New Director Takes the Reins

Dennis Dugan, who directed the original Happy Gilmore, isn’t returning for the sequel. Instead, Kyle Newacheck is stepping in. Newacheck is no stranger to Netflix or Sandler, having directed the surprisingly successful Murder Mystery, which once sat at 83 million views. However, his involvement here doesn’t guarantee a home run, especially with the trailer failing to impress.

The Original Film’s Legacy

The first Happy Gilmore wasn’t a box office smash when it came out in 1996, earning just $38 million. But it found new life on home video and became one of Sandler’s most beloved roles. The film introduced the world to a failing hockey player who trades his stick for a golf club, becoming an unlikely star on the pro tour.

For many fans, Happy Gilmore is more than just a movie—it’s a cultural phenomenon. Quotes like “It’s all in the hips” and “Cinderella story” are deeply ingrained in pop culture. The sequel has big shoes to fill, and based on the trailer, it’s unclear if it’s up to the task.

The Cast Is Stacked, But Does It Matter?

The sequel boasts an impressive ensemble, including Benny Safdie, Bad Bunny, Nick Swardson, Margaret Qualley, and NFL star Travis Kelce. But even with such a talented lineup, the real question is whether the story can justify its existence. Is this a legitimate sequel, or is it just a lazy cash grab?

Will Fans Show Up?

Here’s the thing: Adam Sandler’s fanbase is loyal, and Happy Gilmore is one of his most iconic characters. People will tune in out of curiosity alone. But for the sequel to succeed, it needs to deliver more than just nostalgia. It needs heart, humor, and a reason to care about Happy’s next chapter.

If the trailer is any indication, Happy Gilmore 2 might end up feeling like a rehash of the original without the charm. However, Sandler has surprised us before. Let’s hold out hope that when the movie drops on July 25, it reminds us why we fell in love with Happy Gilmore in the first place.

Until then, let’s cross our fingers that this legacy sequel lives up to the hype—or at least makes us laugh.

Snow White Fails: Disney’s Box Office Nightmare

Brent Antonio
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Snow White Fails: Disney’s Box Office Nightmare

Key Takeaways:

  • “Snow White” faces a disastrous box office opening with projections dropping from $70M to $45M-$50M.
  • The film’s budget soared to over $270M, largely due to CGI costs and reshoots.
  • Public backlash, partly fueled by Peter Dinklage’s criticism, may be deterring audiences.
  • Disney likely needs $700M to break even, a target now seen as unreachable.

Snow White’s Box Office Misfortunes

Disney’s new “Snow White” movie is heading toward a box office crisis, with opening projections continually dropping. Initially expected to rake in $70 million, estimates have fallen to a worrisome $45 million to $50 million. This decline suggests viewers are losing interest, possibly due to growing controversies.

Rising Budget and Controversies

The Budget Balloon

The film’s budget began at $180 million but has surpassed $270 million, largely due to expensive reshoots and CGI. These costs were driven by the decision to replace actors with dwarfism with CGI characters after Peter Dinklage criticized the casting. While the exact savings of using real actors are unclear, estimates suggest Disney might have saved around $50 million.

Public Backlash

The backlash from Dinklage’s remarks and the switch to CGI may have alienated potential viewers, making the film’s poor opening more likely. Audiences often perceive such changes as dismissive of representation issues, affecting ticket sales.

Financial Consequences

Breaking Even: A Distant Goal

To break even, “Snow White” likely needs around $700 million, a target now deemed impossible. The opening figures are far below this, signaling a significant financial loss, akin to Marvel’s flops.

What Could Have Been

If Disney had stuck with the original cast, they might have saved millions. The financial hit from the budget overrun highlights the cost of reshoots and CGI, which could have been avoided with different casting choices.

Conclusion

“Snow White” exemplifies how bad publicity and high expenses can doom a film. Disney’s struggle offers a lesson on budget management and the importance of public perception. As the film’s fate becomes clear, the industry is left pondering the what-ifs and future strategies to avoid such failures.

Lickd: The Music Solution Every Creator Needs

Brent Antonio
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Lickd: The Music Solution Every Creator Needs

Key Takeaways:

  • Lickd helps creators use mainstream music legally in their videos.
  • It offers a subscription service with millions of tracks from big artists.
  • A special tool called Vouch prevents YouTube copyright claims.
  • Using mainstream music can boost views, watch time, and likes by up to 76%.
  • Even big brands and gamers are using Lickd for their content.
  • Lickd wants to make music licensing fair for everyone.

The Problem Every Creator Faces

Imagine this: You’re a YouTuber, and you want to add cool music to your videos. Maybe you’re a fitness creator who needs upbeat tracks to energize your workouts. Or perhaps you’re a gamer who wants songs that match the vibe of your gameplay. The problem? Using mainstream music is tricky.

For years, creators like you had three options:

  1. Use generic stock music that feels boring and makes viewers skip your video.
  2. Risk using mainstream music and face copyright claims that take away your earnings.
  3. Avoid music altogether, which makes your content less engaging.

Paul Sampson, the CEO of Lickd, saw this problem and decided to fix it. He wanted to create a way for creators to use the music their audiences love without breaking the bank or losing money to copyright strikes.

What Is Lickd?

Lickd is a subscription service that lets creators use mainstream music legally. It works like this:

  • Lickd negotiates with major music labels and publishers to get the rights to millions of songs.
  • Creators can choose from 1.5 million tracks by artists like Bruno Mars, Dua Lipa, and Coldplay.
  • When you use Lickd, you don’t have to worry about copyright claims because of a tool called Vouch.

Vouch is like a shield for your YouTube videos. It tells YouTube’s system that you’ve legally licensed the music, so you won’t lose money from copyright strikes.

How Did Lickd Start?

A few years ago, Paul realized that while it was easy for creators to make high-quality videos at home, music licensing was still stuck in the past. Big companies with lawyers and money could negotiate music deals, but small creators couldn’t.

So, Paul had an idea: What if he created something like Spotify, but for licensing music? Instead of streaming music for fun, creators could use it legally in their videos. That’s how Lickd was born.

The Big Challenge: Music Industry Resistance

Changing the way the music industry works wasn’t easy. Paul spent years convincing labels and publishers to join Lickd. Some worried that letting creators use their music would hurt their profits.

But Paul had a smart argument. He showed them data proving that most creators weren’t using mainstream music because they were afraid of losing money. By partnering with Lickd, labels could earn extra cash from licensing fees and also boost streaming numbers when creators used their songs.

For example, when a gaming YouTuber used John Newman’s “Love Me Again” in a video, the song saw a huge spike in Spotify streams. This showed labels that Lickd could help them make more money.

Why Lickd Is a Game-Changer for Creators

Using mainstream music can supercharge your content. Lickd’s data shows that videos with popular songs:

  • Get 35% more watch time.
  • Double the number of views.
  • Receive 76% more likes.

Fitness creators have seen huge growth. Many started with small budgets but now pay five times more for music because they see how much it helps their channels grow.

Gaming creators benefit even more. Great music can almost double every metric, making Lickd a must-have tool for them.

How Much Does Lickd Cost?

Lickd works on a subscription model, and the price depends on the size of your channel.

  • Small creators can get unlimited stock music and one mainstream song for about $20 a month.
  • For four mainstream songs, it’s around $25 a month.
  • Bigger creators pay more, but it’s worth it because the music helps them grow their channel.

From every subscription, Lickd takes about 30%, and the rest goes to the music rights holders. This means artists and songwriters also benefit.

Lickd for Brands and Gamers

Lickd isn’t just for individual creators. Big brands like Boohoo and Redken are using it to license music for their ads and social media posts. Before Lickd, brands spent weeks trying to get the rights to music. Now, it takes just a couple of days.

Gaming platforms like Fortnite even use a special version of Lickd to help players share gameplay with music.

The Challenges Lickd Still Faces

Even though Lickd has made huge progress, it’s not perfect. Not all major music companies are on board yet. For example, Sony Music isn’t part of Lickd, so you can’t use songs by artists like Beyoncé.

But Lickd is using the demand from creators to negotiate with these labels. Every time someone searches for a song by an artist not on Lickd, it becomes proof that the label is missing out on money.

The Future of Lickd

Lickd wants to grow fast this year, with plans to nearly double its revenue. Its ultimate goal is to make sure creators can use any song they want without fears of copyright strikes.

Paul Sampson sees Lickd as more than just a business. He believes it’s a movement to help creators and artists thrive together.

Why You Should Care About Lickd

If you’re a creator, Lickd gives you the tools to make better content without breaking the law. For artists, it’s a way to get their music heard by millions of people.

As Paul says, “If you care about artists, songwriters, and culture, then you have to be behind Lickd.”

Lickd isn’t just solving a problem; it’s changing the future of content creation. With Lickd, the music that defines our culture can now be part of your videos, helping you grow your channel and connect with your audience.

For creators, artists, and fans, Lickd is making the impossible possible. And that’s something everyone can get excited about.

How to Get Cast in “By Any Means” Starring Mark Wahlberg

Brent Antonio
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How to Get Cast in “By Any Means” Starring Mark Wahlberg

Takeaways:

  • By Any Means is a historical FBI crime thriller starring Mark Wahlberg and Sterling K. Brown.
  • Casting directors are now seeking featured background talent in Atlanta, GA.
  • The film is directed by Elegance Bratton and explores events rooted in 1960s civil rights history.
  • Production is led by a powerhouse team of producers and studios including Hammerstone Studios and Closest to the Hole Productions.
  • Apply today via Project Casting: Click here to submit

What is By Any Means About?

By Any Means is a gripping, true-crime-inspired feature film set in 1966 Mississippi. The story follows a unique alliance between a mafia hitman and a young Black FBI agent—an unlikely duo tasked with bringing justice to the killers of civil rights leaders during one of the most turbulent periods in American history.

Rooted in a screenplay by Sascha Penn and Theodore Witcher, and shaped further by director Elegance Bratton, the film shines a spotlight on a powerful, rarely explored chapter of U.S. history. It blends suspense, action, and emotional depth to deliver a timely story about justice, race, and morality.

Who Is in the Cast of By Any Means?

NBC Universal This is Us
LOS ANGELES – JAN 18: Justin Hartley, Chrissy Metz, Sterling K Brown at the NBC/Universal TCA Winter 2017 at Langham Hotel on January 18, 2017 in Pasadena, CA – Image (Kathy Hutchins / Shutterstock.com)

The film stars Mark Wahlberg, a seasoned Hollywood A-lister known for his transformative roles in The Fighter and Lone Survivor. Joining him is Sterling K. Brown, a powerhouse performer fresh off his Oscar-nominated role in American Fiction. Together, they lead a cast expected to bring raw authenticity and emotional weight to this historic drama

How Does the Casting Process Work?

Here’s what aspiring background actors can expect from the casting process:

  1. Review the casting call listing for detailed role requirements.
  2. Submit your application with clear, updated headshots and any relevant experience.
  3. If selected, you’ll receive details for wardrobe fittings and shoot schedules.
  4. Be ready for full shoot days, possibly with overtime, and to embody real-life characters from the 1960s.

This role demands emotional presence and historical accuracy, especially as the scenes reflect real events and figures from the civil rights era.

Where Is By Any Means Filmed?

The film is being shot in Atlanta and Covington, Georgia, locations often used for period dramas thanks to their versatile architecture and production-friendly environments. Local hires are preferred, and applicants must be available to work on weekdays for multiple shoots.

When Does Filming for By Any Means Start?

Filming is currently in progress, with background roles being filled on an ongoing basis. The production schedule spans several weeks, so flexibility and open weekday availability are key for anyone interested in joining the project.

Where Can You Find By Any Means Casting Calls and Auditions?

All open casting calls for By Any Means can be found exclusively on Project Casting.

👉 Apply now for featured background roles

What Are the Best Audition Tips for Landing a Role on By Any Means?

If you want to stand out to the casting team, here are a few audition tips tailored to this project:

  • Embrace Authenticity: Since this is a historically grounded film, your look and performance should reflect the era. Avoid modern styles, tattoos, or accessories in your application photos.
  • Follow the Brief: Make sure you meet all physical and availability requirements listed in the call. These roles are very specific in age range, appearance, and historical resemblance.
  • Stay Flexible: Be ready for weekday shoots, full days on set, and costume fittings.
  • Be Professional: Treat every step—from submission to set—with professionalism. Strong work ethic on set could open the door to future casting opportunities.

Final Thoughts

By Any Means offers a rare opportunity to be part of a powerful historical narrative backed by some of the industry’s most respected names. With a gripping story, award-winning cast, and socially relevant themes, this project is more than just another film—it’s a chance to participate in storytelling that matters.

Whether you’re a seasoned actor or just stepping into the industry, this is your moment to contribute to something significant and gain experience on a high-caliber set.

👉 Apply now on Project Casting

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

More Project Casting Casting Calls & Acting Auditions:

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Fashion Creators Fight Fast Fashion with Sustainability

Brent Antonio
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Fashion Creators Fight Fast Fashion with Sustainability

Key Takeaways:

  • Fast fashion’s popularity on social media hides a huge environmental cost.
  • Vestiaire Collective is teaching fashion creators to promote sustainable styles.
  • Pre-loved luxury clothes can be more affordable in the long run.
  • Influencers are powerful in changing how people shop for clothes.

Fast Fashion’s Dark Secret

If you’re on TikTok, you’ve probably seen those fun haul videos. Creators unpack piles of cheap tops and dresses, showing off trendy outfits. The #haul tag has over 60 billion views! But there’s a downside. Fast fashion—cheap, trendy clothes—is hurting the planet. The industry makes 92 million tons of waste each year.

Dounia Wone from Vestiaire Collective says, “Brands know we love new things and excitement, so they push us to buy too much.”

A New Way to Shop: Pre-Loved Luxury

Vestiaire Collective, started in 2009, sells pre-loved luxury clothes. They have over 5 million items online. Now, they’re teaching fashion creators to promote sustainable clothes.

Their goal? Show that style and trends don’t have to waste the Earth.

Teaching Creators to Care

Dounia joined Vestiaire Collective in 2020 to make sustainability a priority. She noticed a big problem: influencers have huge power, but many don’t know how fashion affects the environment.

Why focus on creators? Because studies show social media is a top source for learning about sustainability. For example, 75% of people are more eco-friendly after seeing green content online.

So, Vestiaire Collective decided to educate influencers. If they teach one creator with a million followers, they can reach more people than traditional ads.

Why Pre-Loved Clothes Save Money

You might think fast fashion is cheaper, but it’s not always true. Vestiaire’s research shows pre-loved clothes can cost 33% less per wear!

For example, a $15 fast fashion top worn twice costs $7.50 per wear. A $100 pre-loved dress worn 20 times costs $5 per wear.

Dounia says, “High-quality clothes last longer and look better. They’re worth the investment.”

How They Teach Creators

Vestiaire started a six-month program for fashion influencers in late 2024. They picked creators from the U.S., France, Italy, the U.K., and Germany.

The program has six parts:

  1. Data on fashion’s environmental harm.
  2. Talks with experts like sustainable fashion activist Matteo Ward.
  3. Workshops on how brands trick us into buying.
  4. Guides for creating sustainable content.
  5. Learning from creators who already promote sustainability.
  6. Visits to landfills to see fashion waste firsthand.

The goal? Help creators talk about sustainability naturally, not force a message.

What’s Working So Far

Four months in, the program is showing results:

  • Creators are more likely to post about pre-loved clothes.
  • Some have stopped making fast fashion haul videos.
  • Followers are talking more about cost-per-wear when shopping.

Dounia says, “Creators are切り替え thinkers, not just promoters.”

Why This Matters

Vestiaire Collective isn’t just selling clothes. They’re changing how people think about fashion. By teaching creators, they’re inspiring millions of young shoppers.

Influencers like Amy Jackson (@fashion_jackson) and Audrey Afonso (@audreyafs) are now promoting pre-loved luxury. Their followers see that sustainable fashion is stylish and smart.

The Future of Fashion

Fast fashion is here to stay, but Vestiaire Collective is proving there’s a better way. By teaching creators, they’re creating a ripple effect. More people are choosing pre-loved clothes, and that’s good for the planet.

So, next time you see a haul video, think: Is this outfit worth the waste?

This story shows how one company is using education and creativity to fight fast fashion. And who knows? You might just inspire the next big trend.

Jonah Hill’s Next Moves: New Films and Big Stars

Brent Antonio
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Jonah Hill’s Next Moves: New Films and Big Stars

Key Takeaways:

  • Jonah Hill directs new comedy Cut Off with Jennifer Lawrence.
  • The film follows twins cut off from their wealthy family.
  • Cut Off eyes a fall shoot after securing tax credits.
  • Hill’s second film, Outcome, stars Keanu Reeves and Cameron Diaz.
  • Outcome is set for a fall release after positive test screenings.

Jonah Hill is making waves in Hollywood with exciting new projects. After his successful filmmaking debut in 2018 with Mid90s, Hill is now behind the camera again for Cut Off. This comedy stars Jennifer Lawrence and is set to start filming this fall. Meanwhile, his second film, Outcome, featuring Keanu Reeves and Cameron Diaz, is ready for release.

Jonah Hill’s Next Film: Cut Off

Cut Off is Jonah Hill’s latest project, and it’s getting a lot of attention. In this comedy, Hill and Jennifer Lawrence play twins who are cut off financially by their wealthy family. Forced to face the real world, they must navigate life without their usual comforts.

The movie is set to begin filming this fall in California. It recently secured production tax credits, which will help with filming costs. Hill is not only directing but also starring as one twin, while Jennifer Lawrence is in talks to play the other. This movie could be a fun and relatable story about finding independence.

What’s Next for Jonah Hill?

Besides Cut Off, Jonah Hill has been busy with another project called Outcome. This film, starring Keanu Reeves and Cameron Diaz, is already complete. Test screenings have been very positive, which is great news for fans. Outcome is expected to hit theaters this fall.

Hill’s journey in filmmaking is just beginning, and with these two projects, he’s showing his versatility as a director. Whether it’s a coming-of-age story or a comedy about twins, Hill knows how to create relatable and engaging films. Stay tuned for more updates on these exciting projects!

Influencer Marketing Trends: What Brands Need to Know

Brent Antonio
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Influencer Marketing Trends: What Brands Need to Know

Key Takeaways:

  • Brands are spending more on influencer marketing to connect with consumers.
  • Authenticity is the #1 factor for successful influencer campaigns.
  • Data analytics helps brands measure how well influencer campaigns work.
  • Micro-influencers are becoming more popular for higher engagement.
  • Brands and influencers sometimes disagree on creative control.

Brands Are Betting Big on Influencer Marketing

If you haven’t noticed yet, influencer marketing is everywhere. From your favorite YouTube stars to Instagram creators, brands are working with influencers more than ever. But why? A new report by YAAP Digital explains it all. They interviewed 50 chief marketing officers (CMOs) and some popular influencers to find out what’s trending.

The biggest takeaway? Brands are shifting their budgets to influencer marketing because they want to connect with consumers in a more real way. People trust influencers who feel genuine, and that’s helping brands build stronger relationships with their audiences.

Authenticity Wins Hearts

What makes an influencer campaign successful? According to the report, it’s all about being real. 78% of CMOs say consumers prefer influencers who are themselves, even if they sometimes say things that might not appeal to everyone.

Influencers agree. When they partner with brands that match their personal values and lifestyles, their posts perform better. For example, if a fitness influencer loves a brand’s workout gear, their followers can tell. It feels real, and people love that.

The report says influencer content works best when it fits their personality, shows them actually using the product, and makes them seem like authentic fans of the brand.

Data Helps Brands Make Smart Choices

Gone are the days of guessing whether influencer campaigns work. Now, brands are using data to make informed decisions.

85% of CMOs Use analytics to see how well campaigns perform. They look at things like engagement, reach, and return on investment (ROI). A whopping 76.9% of marketers now consider influencer marketing a top priority. Many are moving money from traditional ads or other digital channels to work with influencers.

But it’s not just about numbers. Brands are also looking at qualitative data, like how people feel about the content or the conversations it starts. This helps them understand if their campaigns are really connecting with people.

Micro-Influencers Are Taking Over

You might think that bigger influencers with millions of followers are the best choice for brands. But the report shows something different. Micro-influencers, who have between 10,000 and 100,000 followers, are becoming the go-to for brands.

Why? These smaller creators often have closer relationships with their audiences. They create a stronger sense of community and get higher engagement. For example, a micro-influencer might reply to comments or interact with followers more, making their content feel more personal.

CMOs say micro-influencers often produce more authentic conversations and deliver better ROI than bigger influencers. Plus, brands are using a mix of micro and bigger influencers to reach both large audiences and niche groups.

The Creativity Debate

One challenge brands face is creative control. 80% of influencers want more freedom to create content that feels true to them. On the other hand, many brands want to have a say in how the content looks.

Finding a balance is key. Brands need to trust influencers to stay authentic while still making sure the content aligns with their message. When both sides work together, it creates the best results.

The Future of Influencer Marketing

As influencer marketing grows, brands are learning what works and what doesn’t. Here’s what you need to know:

  1. Authenticity matters most. People can tell when something feels fake.
  2. Data is your friend. Use it to make smarter decisions about who to partner with.
  3. Micro-influencers are powerful. They may have smaller audiences, but they create bigger engagement.
  4. Collaboration is key. Work with influencers to give them creative freedom while staying true to your brand.

Influencer marketing is here to stay. Brands that focus on being real, using data, and working with the right influencers will win big. Whether you’re a marketer or just a fan of your favorite creator, understanding these trends will help you see why influencer marketing is so important.

Let me know if you’d like more adjustments!

TikTok Sale: What You Need to Know

Brent Antonio
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TikTok Sale: What You Need to Know

Key Takeaways:

  • U.S. Vice President JD Vance is hopeful a TikTok sale deal will happen by April 5.
  • The deal aims to keep TikTok running in the U.S. while addressing national security concerns.
  • Four groups are bidding to buy TikTok, but no official deals have been announced yet.
  • Logistical challenges might delay the process, but the government is working to finalize the agreement.
  • TikTok will remain operational, with a focus on protecting user data and national security.

What’s Happening?

TikTok, the app loved by millions, might stay in the U.S. thanks to a big deal in the works. U.S. Vice President JD Vance recently said he’s pretty sure a high-level agreement will happen before the April 5 deadline. This deal would let TikTok continue operating in the U.S. while making sure national security and user data stay safe.

Vance, along with help from National Security Adviser Michael Waltz, is working on finalizing the deal. The April 5 deadline comes from a law signed by former President Biden. It requires TikTok’s parent company, ByteDance, to sell the app to a non-Chinese buyer or face a nationwide ban.

President Trump added more time to the deal by delaying enforcement for 75 days. Now, everyone is racing to meet the April 5 deadline.

Who Might Buy TikTok?

Right now, four groups are in talks to buy TikTok, but their names haven’t been revealed yet. Some notable people have shown interest:

  1. Reid Rasner: A Wyoming entrepreneur who offered $47.45 billion for TikTok through his company, Omnivest Financial. This is close to TikTok’s estimated value of $50 billion.
  2. Alexis Ohanian: The co-founder of Reddit has teamed up with businessman Frank McCourt to make a bid.

ByteDance hasn’t confirmed if it’s talking to any of these buyers or if it’s willing to sell to a U.S. company.

Challenges in Finalizing the Deal

VP Vance is optimistic about meeting the deadline, but he also pointed out potential challenges. Deals like this are super complicated and usually take months to finish.

“Typically, some of these deals that are much smaller and involve much less money take months to close,” Vance explained. “The outlines of this thing will be very clear. The question is whether we can get all the paperwork done.”

Some of the complexities include:

  • Figuring out who owns the new company.
  • Creating thousands of pages of legal documents.

Even with these challenges, Vance believes TikTok will stay operational and keep user data safe.

Will the Deadline Be Extended?

If the deal isn’t finalized by April 5, President Trump said he would “probably” extend the deadline. This gives everyone more time to work things out.

Trump is keeping a close eye on the negotiations. He believes the sale will happen and that TikTok will continue to be a popular app in the U.S.

Why Does This Matter?

TikTok is a massive platform with millions of users in the U.S. For many, it’s a place to connect, create, and share content.

The government’s focus is on keeping the app running while ensuring it’s safe for users. This deal is a way to balance national security concerns with the app’s popularity.

What’s Next?

The April 5 deadline is looming, but everyone involved is working hard to finalize the deal. If successful, TikTok will stay in the U.S., and users won’t notice any changes.

If the deadline is extended, it’s because they need more time to make sure everything is done right. Either way, TikTok will likely remain a big part of social media in America.

Stay tuned for updates as this story continues to unfold!

Creator Economy Report: Brands and Creators Are Not on the Same Page

Brent Antonio
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0
Creator Economy Report: Brands and Creators Are Not on the Same Page

Key Takeaways:

  • Most creators treat content creation as a side job.
  • There’s a big gap in understanding between creators and brands.
  • Creators want clearer guidelines, not complete freedom.
  • Payment issues and poor communication are major pain points.
  • Creators prefer long-term partnerships with brands.

The Creator Economy is Growing Fast, But Challenges Remain

The creator economy is booming. By 2024, brands spent over $24 billion on influencer marketing. But even with all this money flowing in, most creators don’t make a full-time living from their content. In fact, 88% of creators still treat it as a side hustle. Only 12% are lucky enough to create content full-time.

This might surprise you, especially since it feels like everyone has a YouTube channel or TikTok account these days. But the reality is, making a steady income from content creation is tough. Even top-tier creators, known as Hero or Mega creators, mostly don’t rely on content creation as their main source of income. Only 25% of them do. For micro-creators (those with smaller audiences), only 7% can make a living from their content.

Why is this happening? It’s partly because platforms like TikTok and YouTube don’t pay much unless you have millions of followers. Brands also don’t always pay creators enough for their work.

Creators Want to Learn More About Brands and Marketing

One of the biggest issues in the creator economy is the gap between what brands want and what creators understand. Most creators (64%) want to learn about what brands consider successful in their campaigns. They also want to understand how they fit into the bigger marketing picture (57%) and how they can play a bigger role in brand strategies (55%).

This lack of understanding means brands and creators aren’t always on the same page. Brands might think creators care most about follower growth and reach, but creators actually care more about creating good content. While both agree that engagement is important (56% for brands and 55% for creators), creators rank creativity as their second most important measure of success (52%), while brands place it fifth (39%).

Creators Want More Than Just a One-Time Deal

Most creators (72%) prefer working with brands long-term, but only 54% actually have such partnerships. This shows another mismatch between what creators want and what’s available.

When deciding whether to work with a brand, creators care about a few key things:

  1. Brand reputation and values: They want to work with brands they believe in and that align with their personal values (78%).
  2. Personal experience with the brand: They prefer brands they’ve tried and trust (67%).
  3. Relevance to their audience: They want partnerships that make sense for their followers (64%).

Creativity Matters, But Guidelines Help

You might think creators want total creative freedom when working with brands, but that’s not the case. Most creators (58%) prefer clear guidelines. Only 21% want complete control over the content they create. This makes sense because guidelines can help creators produce content that aligns with what the brand wants, while still giving them room to be creative.

One creator, @mrscotteddy, said, “Having guidelines Helps me create better content that works for both me and the brand.”

Challenges Creators Face When Working with Brands

Working with brands isn’t always smooth sailing for creators. Some of the biggest issues include:

  • Payment delays: 41% of creators face this problem.
  • Creative constraints: 37% feel limited by what brands want.
  • Lack of long-term opportunities: 37% wish for more stable partnerships.
  • Unrealistic deadlines: 32% struggle with tight timelines.
  • Too many revisions: 31% feel brands ask for too many changes.
  • Pay gaps: 31% think they’re not paid fairly.
  • Poor communication: 27% have trouble talking with brands.

Almost a third of creators (29%) don’t feel they can be their authentic selves when working with brands. This is a problem because being real is what makes their content relatable and trustworthy. Also, 31% say brands often ask for too many changes to their content, which can be frustrating and time-consuming.

Why Quality Content Matters for Brands

Good content isn’t just important for creators; it’s crucial for brands too. Research shows that boring ads cost 11-15% more to achieve the same results as interesting ones. Creators bring something special to the table: authentic connections with their audiences and the ability to create content that resonates emotionally.

Building Better Relationships Between Brands and Creators

To make the most of the creator economy, brands need to do better. Here are some tips from the report:

  1. Recognize creators’ hard work: Understand that many creators juggle multiple jobs. Offer flexible partnerships and realistic expectations.
  2. Invest in creators as partners: Treat them as long-term collaborators, not just one-time tools for a campaign.
  3. Focus on genuine engagement: Work with creators who are passionate about their content and audience.
  4. Speak the same language: Share your goals upfront and avoid using complicated marketing terms.
  5. Build strong relationships: A good partnership starts with trust and respect.
  6. Value authenticity: It’s not just about style; it’s a strategy for building trust.
  7. Provide clear guidelines: Help creators understand what you want without restricting their creativity.
  8. Define success clearly: Make sure you and the creator agree on what makes a campaign successful to avoid unnecessary revisions.

The Future of the Creator Economy

The creator economy is here to stay, and it’s growing fast. Creators have the power to connect brands with audiences in a way that feels authentic and personal. But for this to work, brands need to listen to creators and treat them as partners, not just influencers.

By understanding what creators need and want, brands can build stronger, more meaningful relationships. This means supporting creators, respecting their creativity, and offering fair pay and clear communication. When brands and creators work well together, everyone wins—brands get better content, creators build stable careers, and audiences get content they love.

In the end, the creator economy is all about people. It’s about helping brands and creators collaborate in a way that feels natural, authentic, and beneficial for everyone involved.

To learn more about the report and its findings, you can read the full report here.

Top Creator Events in April 2025: Networking, Growth, and Success

Brent Antonio
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Top Creator Events in April 2025: Networking, Growth, and Success

Key Takeaways:

  • Six major events in April 2025 focus on the creator economy, offering networking, learning, and growth opportunities.
  • These events help creators and brands tackle challenges like platform algorithms, payment transparency, and strategy diversification.
  • Influencer marketing spending is expected to surpass $10 billion in 2025, making these events more important than ever.

The Creator Economy is Booming – Here’s Why These April Events Matter

The creator economy is growing fast, with U.S. creators making billions from social media alone. In 2025, influencer marketing spending is set to hit over $10 billion, showing just how big this industry has become. But with so much money and opportunity comes challenges like platform changes, payment issues, and staying relevant.

This April, there are six exciting events happening around the world that can help creators and brands solve these problems. These events are perfect for learning new strategies, meeting other creators, and forming partnerships that can take your career to the next level. Let’s dive into what each event has to offer!

1. The NAB Show – Where Media and Tech Meet

When: April 6–9, 2025 Where: Las Vegas

The NAB Show is one of the biggest events for media, entertainment, and tech leaders. It’s all about the latest trends in artificial intelligence, the creator economy, sports, and streaming.

The show has three main areas:

  • Create: Learn about the latest tools and workflows for making great content, from start to finish.
  • Connect: Find out how to share your content with the world using cloud computing and media tech.
  • Capitalize: Discover ways to grow your audience and make more money with new technologies.

This event is perfect for creators who want to stay ahead of the curve and meet industry leaders.

2. Mom 2.0 Summit – For Moms Who Create

When: April 3–5, 2025 Where: Orlando, Florida

If you’re a mom blogger or a female entrepreneur creating content online, this summit is for you. It’s a great place to connect with brands and other influencers in the parenting niche.

Mom Media, the group behind the event, has been a leader in influencer marketing for years. They work with big names like BabyCenter and What to Expect, reaching millions of moms.

If you’re in the parenting space, this event is a must-attend for networking and learning how to grow your brand.

3. Influencer Marketing Show USA – Shape the Future of Creator Marketing

When: April 22–25, 2025 Where: Hollywood, Florida

This show is all about the future of influencer marketing. You’ll meet brands, agencies, and tech companies shaping the industry.

At this event, you’ll learn how to create authentic, measurable campaigns that wow even the toughest bosses. It’s perfect for anyone serious about making influencer marketing work for them.

4. Content 360 Singapore – Marketing Strategies That Work

When: April 23–24, 2025 Where: Singapore

For 12 years, Content 360 has brought together marketers from Asia to share ideas and strategies. This year, the focus is on creativity and real-world solutions.

You’ll hear from 30 speakers and see 20 case studies on topics like AI tools, storytelling, and marketing tactics. If you’re in the content marketing space, this is a great place to learn and network.

5. TubeFest – Master Video Marketing

When: April 25, 2025 Where: Birmingham, UK (in-person and virtual)

TubeFest is for creators and businesses wanting to grow through video marketing. It has two stages: one for creators and one for businesses.

On the Creator Stage, learn how to grow your channel and never run out of ideas. On the Business Stage, discover how to make money with YouTube Shorts and master the platform.

Whether you’re just starting out or looking to level up, TubeFest has something for everyone.

6. Fluence Festival Africa – Influencer Marketing in Africa

When: April 20, 2025 Where: Johannesburg, South Africa

Fluence Festival is Africa’s only influencer festival, bringing together influencers and brands to set trends and make connections.

With speakers, workshops, and a Content Hub showcasing the latest trends, this event is perfect for anyone in the African influencer space. Don’t miss it if you’re looking to grow your influence on the continent.

Why These Events Matter

The creator economy is growing fast, but it’s not without challenges. These April events are your chance to learn, network, and find solutions to common problems.

Whether you’re a seasoned creator or just starting out, attending these events can help you:

  • Learn the latest trends and tools.
  • Meet brands and collaborators.
  • Build a stronger strategy for growth.

The Future of the Creator Economy

As the creator economy grows, so do the opportunities and challenges. Events like these are key to staying ahead. By attending, you can connect with others, learn new skills, and find ways to thrive in this exciting space.

So, mark your calendar for these April events and get ready to take your creator journey to new heights!

YouTube Launches New Initiative for Safer, Better Content for Teens and Kids

Brent Antonio
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YouTube Launches New Initiative for Safer, Better Content for Teens and Kids

Key Takeaways:

  • YouTube has started the Youth Digital Wellbeing Initiative to create safer, higher-quality content for young viewers.
  • The initiative involves over a dozen regional creators and distributors from ten countries.
  • Focus areas include protecting kids from harmful content and promoting healthy screen time.
  • Partners like Animaj, Moonbug, and WildBrain will collaborate to set new industry standards.
  • The program aims to support mental health and provide age-appropriate content choices.

Big news! YouTube just announced a brand-new program called the Youth Digital Wellbeing Initiative. This initiative is all about making the platform safer and more fun for young viewers. Let’s break it down and see what it means for you and your family.

Why Is This Initiative Important?

Let’s face it—kids spend a lot of time online, especially on YouTube. But not all content is created equal. Some videos might not be suitable for young eyes, or they might not be very educational. YouTube knows this and wants to do something about it. Their top priority? Keeping young people safe and happy online.

Neal Mohan, YouTube’s CEO, said, “The well-being of young people on our platform is a top priority at YouTube.” That’s why they’re teaming up with over a dozen content creators and distributors from ten countries. Together, they’re working to create better, age-appropriate content for kids.

What Does the Initiative Focus On?

The Youth Digital Wellbeing Initiative has two main goals:

  1. Empowering Young People: YouTube wants to give kids and teens the power to make good choices online. This means showing them content that’s appropriate for their age while protecting them from stuff that’s not.
  2. Promoting Well-Being: The goal here is to create high-quality content that’s both fun and enriching. YouTube also wants to limit the spread of low-quality or harmful videos.

Global Collaboration for Better Content

One of the coolest things about this initiative is that it’s a team effort. YouTube isn’t doing this alone. They’ve brought together some big names in the content creation world, like Animaj, Moonbug, The Pinkfong Company, and WildBrain. These companies are leaders in creating content for young audiences.

Together, they’re working to raise the bar for kids’ content. They want to make sure that the videos your younger siblings (or even you!) watch are not only fun but also safe and educational. For example, Moonbug Entertainment, the company behind popular shows like CoComelon and Blippi, said they’re dedicating lots of time and resources to make sure every episode is both entertaining and enriching.

Safety First: How It Works

So, how exactly does this initiative work? Here are some key details:

  1. Age-Appropriate Defaults: YouTube plans to set default settings that limit sensitive content based on a user’s age. This means younger users won’t accidentally stumble upon stuff they shouldn’t see.
  2. Research-Backed Resources: The platform is investing in tools and resources for families to help them navigate the digital world. This includes tips for healthy screen time and advice on how to talk to kids about what they’re watching.
  3. Crisis Support: If a young person watches content that deals with sensitive topics like mental health, YouTube wants to be there to help. They’re working on providing crisis resources and support for those who might need it.

What Parents Are Saying

A recent survey by Qustodio, a digital safety company, found that 66% of parents don’t feel confident about their kids’ ability to monitor their own tech use. That’s a big reason why initiatives like this are so important. Parents want to know that the platforms their kids use are doing their part to keep them safe.

Bitna Kwon, Chief Strategy Officer at The Pinkfong Company (the creators of Baby Shark), said, “Joining this initiative is a natural extension of our mission to create content that’s not just entertaining but also enriching for young minds.” It’s clear that these companies are taking their responsibility seriously.

A Brighter Future for Digital Content

This initiative is a big step forward for online safety and quality content. By working together, YouTube and its partners can create a safer, more positive environment for young viewers. And who knows? It could set a new standard for how tech companies approach content for kids.

So next time you’re scrolling through YouTube, remember that there are people working hard behind the scenes to make sure what you’re watching is not just fun but also good for you. That’s something to be excited about!

What do you think about YouTube’s new initiative? Let us know in the comments!

John McTiernan’s Comeback: The Action Legend’s New Chapter

Brent Antonio
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John McTiernan’s Comeback: The Action Legend’s New Chapter

Key Takeaways:

  • John McTiernan, director of Predator and Die Hard, is working on new scripts after nearly 25 years away from directing.
  • He criticizes modern Hollywood for prioritizing profit over creativity and hopes to make one more action film.
  • Despite setbacks, McTiernan still has a loyal fanbase, especially in Europe, where his films are celebrated.

John McTiernan is a name that instantly brings back memories of iconic action movies from the ’80s and ’90s. He was the mastermind behind Predator, Die Hard, and The Hunt for Red October. These films redefined the action genre and cemented his legacy as one of Hollywood’s most influential directors. But after a string of box office flops and personal struggles, McTiernan’s career came to a standstill. Now, at 74, he’s opening up about his plans for a comeback and his thoughts on the state of the film industry.

The Rise and Fall of a Hollywood Legend

McTiernan’s journey in Hollywood was nothing short of extraordinary. In the ’80s, he revolutionized action movies with Predator and Die Hard. These films weren’t just thrilling; they set new standards for suspense, pacing, and storytelling. The ’90s were just as good for him, with hits like The Hunt for Red October and Die Hard: With a Vengeance. He even ventured into comedy with The Last Action Hero, starring Arnold Schwarzenegger, proving his versatility as a director.

But the 2000s were a different story. Films like Basic and Rollerball failed to impress audiences and critics. His career took another hit when he was convicted of illegally spying on a producer and served time in jail. By 2014, he was released but faced bankruptcy. His once-promising career seemed to hit rock bottom.

A New Chapter?

Despite his setbacks, McTiernan hasn’t given up. In recent interviews, he revealed that he’s working on three new scripts. While he doubts whether any of these projects will make it to the big screen, he’s holding onto hope. One of his ideas, Taut Ceci Foxtrot, was supposed to start filming in 2022 with stars like Uma Thurman and Laurence Fishburne. However, the project fell through, leaving fans disappointed.

McTiernan has made it clear that if he ever directs again, it will be an action movie, but only if it’s financed independently. He’s critical of big studios, saying they’ve lost touch with what makes movies great.

A Scathing Critique of Modern Hollywood

McTiernan isn’t shy about his frustration with the film industry. He believes that studios are more focused on making money than creating meaningful art. “Comic book movies have dominated for 30 years,” he says, “because they’re safe bets for profit.” He argues that this formulaic approach is suffocating creativity and driving talented filmmakers out of the business.

He also expressed disappointment with the scripts he’s been offered. While he still gets plenty of opportunities, none of them excite him. “I’m not interested in directing bad movies,” he says. “I’d rather not work at all.”

A Legacy That Endures

While McTiernan’s career in Hollywood may have stalled, his influence lives on. He has a dedicated fanbase, especially in Europe, where his films are celebrated as masterpieces. Retrospectives of his work are common, with the latest one taking place in Paris. Fans and critics alike praise him for his unique style and ability to craft compelling stories.

His legacy as an action filmmaker continues to inspire younger directors and writers. Even though his return to directing is uncertain, his impact on cinema remains undeniable.

The Future of Action Movies

McTiernan’s comments about the state of action films are both nostalgic and thought-provoking. He remembers when action movies were about riveting stories, memorable characters, and groundbreaking action sequences. Today, he feels the genre has lost its way, relying too much on special effects and familiar formulas.

If he were to make another film, he wants it to be a true action movie—one that reminds audiences why the genre was so beloved in the first place. He’s not just talking about explosions and fight scenes; he’s talking about storytelling that resonates emotionally.

A Final Shot?

At 74, McTiernan knows time is limited. He admits he may not have the energy or resources to bring his ideas to life. But he’s still holding onto hope. “Maybe I’ll have enough strength and energy,” he says. “Or not.”

For fans of McTiernan, this is both exciting and bittersweet. The chance to see him behind the camera again is thrilling, but the uncertainty is hard to ignore. Whether or not he makes another film, his legacy as a true original in Hollywood is secure.

As the industry continues to evolve, one thing is clear: John McTiernan’s voice is still worth listening to. His passion for storytelling and his criticism of modern Hollywood remind us of what makes movies truly special. Even if he never directs again, his influence will be felt for generations to come.

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