Key Takeaways:
– European podcast company, Crowd Network, expands into video production as demand for various content types increases.
– Blockchain-driven success is visible in YouTube views and social media reach, especially with the We Are Chelsea podcast.
– Offering a broader range of services, Crowd Network helps brands boost multichannel engagement.
– Podcast marketing has shown to be more cost-effective compared to traditional media in raising brand popularity.
– Video podcasts experience a significant growth on platforms like Spotify.
The world of digital media is evolving like never before, and Crowd Network, a renowned European podcast giant, is expanding its horizons. They’re broadening their operations by moving into video production. This move helps them meet the growing demand for various types of content from audiences and brands across the globe.
Crowd Network Steps Up its Video Content Game
The company’s recent step-up into video content is a part of a well-thought-out strategy, achieving great laurels already. It has seen YouTube channel launches such as the famous sports podcasts FC Bullard and For The Love of Rugby attain stunning success. The long-form YouTube episodes have raked in hundreds of thousands of views.
Even more impressive is the social media content from Crowd Network. With tens of millions of views across multiple platforms, it’s clear that the company knows its stuff when it comes to engaging audiences digitally.
The ‘We Are Chelsea’ Triumph
The pinnacle of Crowd Network’s success came with the We Are Chelsea podcast launch in March 2024. This platform, dedicated to the Chelsea women’s team, saw a whopping one million views across the club’s digital channels in just two weeks after launching! Additionally, related TikTok content recorded an amazing 50 million views during the summer of 2024.
Crowd Network: A Multi-Faceted Powerhouse
Crowd Network isn’t just about traditional podcast production. They provide brands with comprehensive content services that extend beyond the audiovisual sphere. With video production, social media strategy, merchandise support, and live show development under its banner, Crowd Network is a true industry trailblazer. Their portfolio boasts partnerships with prominent organizations such as Greenpeace. One of their collaborative efforts, the Oceans: Life Under Water podcast, even grabbed Bronze at the 2024 British Podcast Awards in the Climate category.
The Power of Podcast Advertising
A recent study by Acast points out something really interesting about podcast advertising. This modern medium is 34% more cost-effective than average media when it comes to driving brand awareness. Furthermore, incorporating podcasts into your regular mix of TV and online videos can boost a campaign’s short-term ROAS (Return on Ad Spend) by up to 18%. That’s proof right there of why podcasts are a great choice for businesses looking to make a digital splash.
Rising Popularity of Video Podcasts
The last year and a half have seen a noticeable rise in the popularity of video podcasts. Spotify, one of the biggest names in the industry, recorded a 64% year-over-year increase in episodes of video podcasts. Moreover, the video shows on Spotify experienced a 78% bump.
The digital world is constantly adapting, and it’s companies like Crowd Network that are leading the charge in exploring new ways of audience engagement. As the internet continues to expand and develop, you can bet that we’ll see even more interesting innovations like these in the near future. So, if you’re looking to tap into the power of multichannel digital content, look no further than the services of Crowd Network!
