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Africa’s Creator Economy Gets a Major Boost with Communiqué’s Groundbreaking Insights

Brent Antonio
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Africa’s Creator Economy Gets a Major Boost with Communiqué’s Groundbreaking Insights

Key Takeaways:

  • Communiqué is helping Africa’s creator economy grow by providing essential data and insights.
  • The company focuses on supporting decision-makers to create infrastructure for creators.
  • Their reports reveal surprising trends like more female creators and monetization challenges.
  • Communiqué hosts events and offers training to connect stakeholders and build skills.
  • They aim to expand across Africa and explore international markets soon.

Understanding the Problem: A Lack of Data Imagine trying to build a house without a blueprint. That’s what it’s like for investors trying to support Africa’s creator economy. Until recently, there was no clear map of this growing field. David Adeleke, founder of Communiqué, saw this gap and decided to do something about it.

How Communiqué is Filling the Gap Communiqué started as a newsletter in 2020 and has grown into a leading source of information on Africa’s creative economy. The company focuses on four main areas: media, intelligence, community building, and talent development. Each part works together to help the creator economy thrive.

One of their biggest achievements is the 2024 Africa Creator Economy Report. This report revealed some surprising facts:

  • There are more female creators than male ones.
  • Most creators have small audiences, like less than 10,000 followers.
  • Monetization is a big challenge for many creators.

Why Infrastructure Matters So, why is infrastructure so important? Creators can’t succeed alone. They need systems and support to grow. Investors and big companies are crucial in building this infrastructure, but they need good data to make smart decisions. That’s where Communiqué’s research comes in.

Building Connections Communiqué doesn’t just stop at reports. They also bring people together through events like Communiqué IRL. These are exclusive meetups where important players in the industry can network and make deals. David shared a story about connecting a Nigerian founder with an investor, showing how these events can lead to real opportunities.

Growing Skills To help young people in the industry, Communiqué offers workshops. For example, they recently taught a group of young journalists how to tell stories using videos and photos. Soon, they’ll move these classes online so even more people can learn and grow.

Looking Ahead Communiqué has big plans. They want to expand across Africa and maybe even reach African communities in the U.S., U.K., and Canada. They’re also working on a new report about investments to help investors understand where to put their money.

What’s Next? David is hopeful about the future of Africa’s creator economy. With the right data, infrastructure, and investments, the possibilities are endless. Communiqué is leading the way by providing the tools and connections needed to make this vision a reality.

This story shows how one company is making a big difference by filling a gap that others didn’t see. With focused efforts on data, connections, and skills, Communiqué is paving the way for Africa’s creators to shine.

Cetaphil’s Big Marketing Moves: Building Community Through Science

Brent Antonio
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0
Cetaphil’s Big Marketing Moves: Building Community Through Science

Key Takeaways:

  • Cetaphil launched a science-focused marketing campaign to connect with customers.
  • They hosted a cool event in California with influencers, labs, and fun activities.
  • The brand is shifting from big influencers to niche creators for better engagement.
  • Cetaphil is now targeting men and Gen-Z with new products and campaigns.
  • The brand is growing fast, hitting over $1 billion in sales in 2023.

Cetaphil’s New Plan to Build a Skincare Community

Cetaphil, a trusted skincare brand, is on a mission to make its customers feel like they’re part of something bigger. You’ve probably heard of Cetaphil before—maybe you use their cleanser daily! But the brand noticed something important: people trust their products, but they don’t feel connected to a bigger Cetaphil community. To fix this, Cetaphil is rolling out some exciting new ideas.

A Science-Themed Event That’s All About Connection

In October 2024, Cetaphil invited over 100 content creators to an event in California. Imagine walking into a house that’s been turned into a science lab! There were spaces filled with medical equipment, doctors, and even experts talking about how food affects your skin. This wasn’t just a random idea—it worked well in Mexico last year, where influencers got super excited about the science behind skincare.

The event wasn’t all serious talk. Singer Tinashe performed, and Griffin Maxwell Brooks, a diver and DJ, also showed up. Griffin even made content showing how he uses Cetaphil products. The brand picked influencers from ten different countries, focusing on those who genuinely care about skincare.

Big Numbers and Buzzworthy Moments

So, how did it go? The event, called SkinLabs, had 166 attendees, including 134 influencers, 17 media editors, and 15 healthcare pros. People were really into it! An Instagram post from the event got over 30,000 likes, and influencers’ posts got between 50,000 to 180,000 views or likes. Plus, big names like Daily Mail, Glossy, and Page Six wrote about it.

A New Way to Work With Influencers

Tara Loftis, who leads Cetaphil’s skincare team, says they’re changing how they work with influencers. “We’re not in a time where paying 20 top influencers will create a big impact,” she says. Instead, they’re focusing on smaller, niche creators who can share more personal, meaningful stories about Cetaphil.

This approach seems to be working. The brand is planning more SkinLabs events around the world, including one in the Philippines this month.

Targeting Men With Humor and Creativity

Cetaphil isn’t just stopping at science. They’ve also launched a campaign called “Made for Phil,” aimed at men. The campaign uses funny content and unusual packaging that looks like something men might already be into, like beer. They’ve partnered with over 100 male influencers, especially dad influencers, sending them custom “Ceta Six Pack” packages.

Why men? Well, there’s been a growing interest in Cetaphil among guys. For example, NFL player Xavier Legette talked about using Cetaphil during an interview, and it went viral. This campaign is all about making skincare feel more approachable and fun for men.

A New Product Just for Gen-Z

Cetaphil is also reaching out to younger skin. They launched their first influencer-led product, the Gentle Exfoliating collection, with Katie Fang, a popular Gen-Z creator. Katie has millions of followers on TikTok and Instagram, and she’s all about sensitive skin care. The campaign is tailored for people aged 18-26, with content that feels real and relatable.

Tara Loftis thinks this could become Cetaphil’s biggest product yet, thanks to its reach, investment, and expected sales.

Big Growth for Cetaphil

All these new moves come as Cetaphil is doing really well financially. In 2023, they made over $1 billion in sales—a huge milestone. Their parent company, Galderma, is clearly proud of these results and the innovative ways Cetaphil is connecting with customers.

What It All Means

Cetaphil is proving that skincare is more than just products—it’s about people and community. By focusing on science, creativity, and real connections, they’re building a loyal following. Whether it’s through fun events, niche influencers, or campaigns that speak to specific groups, Cetaphil is showing how brands can grow in exciting new ways.

Keep an eye on Cetaphil—they’re just getting started!

Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care

Brent Antonio
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0
Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care

Key Takeaways:

  • Gen Z trusts micro-influencers (10k-100k followers) more than celebrities.
  • These influencers create authentic, personal connections that drive engagement.
  • Brands like Coca-Cola and Nike are already using micro-influencers to reach Gen Z.
  • Traditional marketing doesn’t work well with Gen Z, so brands need to adapt.

Why Gen Z Loves Micro-Influencers

Gen Z, born between 1997 and 2012, makes up 20% of the U.S. population and 30% globally. They have $450 billion in spending power and are set to become the wealthiest generation ever. So, how do brands reach them? New research shows that micro-influencers are the key.

The Power of Gen Z

Gen Z isn’t just a big group; they’re also very powerful. They value authenticity and prefer recommendations from people they trust. Instead of listening to celebrities, they trust peers who feel like friends. This makes micro-influencers, who have smaller but dedicated followings, more effective.

Why Micro-Influencers Outshine Celebrities

Imagine seeing an ad from a famous celebrity versus a post from someone you follow who loves the same things as you. Gen Z is more likely to trust the latter. Micro-influencers engage with their followers personally, making their recommendations feel genuine. This personal touch leads to higher engagement.

Real Brands, Real Examples

Big brands are already using micro-influencers successfully. Coca-Cola’s #cokeambassador campaign is a great example. They partner with micro-influencers worldwide to share personal stories with their products. This approach helps them connect with niche audiences in a way that feels authentic.

How Brands Can Adapt

To win over Gen Z, brands need to change their marketing strategies. Instead of spending big on celebrity endorsements, they should focus on micro-influencers who can create authentic, engaging content. Building long-term relationships with these influencers can lead to better results.

The Future of Marketing

As Gen Z’s spending power grows, brands must find effective ways to connect with them. Micro-influencers offer a way to do this by providing authentic, personal recommendations that resonate. Brands that adapt now will be better positioned to capture Gen Z’s attention and loyalty.

Conclusion

Gen Z is different, and so are their preferences. By partnering with micro-influencers, brands can create authentic connections that drive real engagement. It’s time for brands to think small to make a big impact.

Elton John’s Emotional Studio Breakdown Captured in New Documentary

Denise Shaine A. De Borja
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0
Elton John’s Emotional Studio Breakdown Captured in New Documentary

Takeaways:

  • Elton John opens up about facing mortality while recording a new track.
  • The emotional moment was captured on film for his upcoming documentary.
  • His powerful reaction highlights the impact of family, legacy, and aging in the entertainment industry.
  • New album Who Believes in Angels?, featuring Brandi Carlile, drops April 4.

Elton John Reflects on Life, Legacy, and Love in a Heartfelt Studio Moment

In a deeply personal and emotional moment, music legend Sir Elton John broke down in tears for 45 minutes while recording a new song that made him reflect on his own mortality. The raw and vulnerable experience was captured on film for his upcoming documentary, Elton John: Never Too Late, offering fans and fellow artists a rare glimpse into the emotional depth behind the music.

As he approaches his 78th birthday on March 25, 2025, the Grammy-winning icon opened up about the toll aging has taken, both physically and emotionally. Recently recovering from an eye infection that affected his vision, Elton shared how writing and recording the track “When This Old World Is Done with Me” forced him to confront some of life’s hardest truths.

“When you get to my age, which is near 100, you think, ‘How much time have I got left?’” Elton candidly said during his appearance on the SmartLess podcast.

A Song That Hits Home

The emotional breakdown occurred while Elton was in the studio with longtime collaborator Brandi Carlile, working on their upcoming joint album Who Believes in Angels?, set to release April 4.

The song, written with his legendary lyricist Bernie Taupin, took a haunting turn for Elton when he reached the chorus, which centers around themes of death and farewell. With his two sons—Zachary Jackson (14) and Elijah Joseph (12)—and his husband David Furnish (62) in mind, the message hit hard.

“So I’m writing the verse, like, ‘Oh, this is really pretty.’ Then I get to the chorus and, of course, it’s about my death… I just broke down for 45 minutes, and it’s all on film,” Elton revealed.

A Moment That Moved Everyone

Brandi Carlile, who was present during the recording, described the moment as “deeply human.” She emphasized the authenticity of Elton’s reaction—one that stripped away the glamour and showed the vulnerability of an artist still processing the weight of his legacy.

“I want everybody to see it because it’s really human, like deeply flawed and embarrassing. The kind of stuff you do when you forget the camera is rolling,” Brandi shared.

She added, “He got to the end of that chorus, and his voice started to shake. I thought, ‘Oh, he’s going to really go.’ And he did—it was a real moment.”

Why This Matters to Entertainment Professionals

For aspiring actors, musicians, and filmmakers, Elton’s emotional journey is a powerful reminder of the human side of artistry. It’s easy to get caught up in performance, fame, and accolades—but the true essence of entertainment lies in vulnerability and connection.

Whether you’re writing a screenplay, preparing for an audition, or producing music, understanding the emotional truth behind your work is what sets you apart. Elton John’s moment of raw emotion underscores that even legends are not immune to fear, love, and the desire to leave something meaningful behind.

Upcoming Release: Who Believes in Angels?

The upcoming album marks a significant collaboration between two powerhouse talents. With the deeply moving “When This Old World Is Done with Me” anchoring the project, fans can expect a collection that blends personal storytelling with rich musicality.

The album launches April 4 and is already generating buzz thanks to Elton’s vulnerable studio moment, which is featured in the Never Too Late documentary—an unmissable watch for anyone in the entertainment industry looking to understand the soul of an artist.

Final Thoughts

Sir Elton John’s tearful reflection is more than just a viral moment—it’s a masterclass in artistic authenticity. His willingness to be vulnerable in front of the world reminds us that real emotion is the core of great storytelling, whether in music, film, or on stage.

Selena Gomez Drops Narrated Album with Benny Blanco

Denise Shaine A. De Borja
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Selena Gomez Drops Narrated Album with Benny Blanco

Takeaways for Entertainment Pros:

  • Selena Gomez and Benny Blanco co-created the album I Said I Love You First in a relaxed, home-studio setting.
  • A narrated version, I Said I Love You First – Explained, is now available with behind-the-scenes insights from Selena herself.
  • Gomez’s narration offers personal stories and creative context for each track—ideal inspiration for aspiring artists.

Selena Gomez Releases Narrated Album for Fans and Creatives Alike

Selena Gomez is giving fans—and fellow entertainment creatives—an exclusive inside look at her latest musical project with Benny Blanco. The duo’s new album, I Said I Love You First, now has a special narrated edition, with Selena personally sharing the inspiration behind each track.

For actors, musicians, and content creators, this is more than just music—it’s a creative case study.

Behind the Album: A Homegrown Collaboration

Selena, 32, and Benny, 37, announced their engagement in December and have been collaborating both personally and professionally. Their album was recorded in an intimate setting, right at home, making the process feel low-pressure and creatively free.

“We made the album in our house, in our bedroom. It just felt low stakes,” Benny shared on the popular Hot Ones series.

That relaxed atmosphere, combined with mutual respect, led to what many fans are calling one of the most emotionally authentic pop albums of the year.

Selena’s Narrated Version: A Deeper Creative Dive

In a recent Instagram post, Selena invited fans into her process:

“Benny and I made so many amazing memories while creating our new album. I wanted to let you in on some of those stories. I Said I Love You First – Explained, narrated by me, is available now on my official store!”

She expanded on that in a TikTok video, explaining that the narrated version is more than bonus content—it’s a personal commentary on the meaning behind each track.

“I get to tell a little story about each song so you can see how I view them. I’d love to hear how you relate to them too,” she said.

This move resonates with today’s fans, who crave authenticity and connection with the artists they follow. For entertainment professionals, it’s a reminder: storytelling extends far beyond the performance—it’s in the process.

Benny Blanco on the Creative Process: “It Just Worked”

Benny, who has collaborated with the likes of Britney Spears, Rihanna, and Ariana Grande, says his experience working with Selena stood out because of the ease and trust between them.

“Every time one of us had a discrepancy on something, the other one was like, ‘Oh OK, yeah that’s chill,’” he said.

Their collaborative chemistry translated into an album filled with vulnerability and raw emotion, making it a must-listen for anyone looking to understand modern pop storytelling.

Why This Matters to Industry Creatives

Whether you’re an up-and-coming actor, a music producer, or a filmmaker, Gomez and Blanco’s approach offers valuable takeaways:

  • Create in comfortable spaces: Sometimes the best work happens in low-pressure, familiar environments.
  • Share your process: Audiences appreciate behind-the-scenes insight—especially when it’s authentic.
  • Collaborate with openness: Creative success often stems from mutual respect and flexibility.

John Wick 5: Here’s What We Know So Far

Brent Antonio
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0
John Wick 5: Here’s What We Know So Far

John Wick: Chapter 4 Was a Box Office Hit

John Wick: Chapter 4 raked in nearly $200 million in the U.S. and almost half a billion dollars worldwide. Its success makes it one of the top-performing R-rated films in recent years.

John Wick Might Not Be Dead After All

Even though John Wick seemed to meet his end in Chapter 4, Lionsgate has confirmed that John Wick 5 is in the works.

Lionsgate Is Expanding the John Wick Universe

Jenefer Brown, a top executive at Lionsgate, announced the fifth film at a John Wick event in Las Vegas. She also shared that a spin-off called Ballerina is on the way.

Keanu Reeves’ Future with the Franchise Is Unclear

Keanu Reeves recently said John Wick is dead, but Lionsgate is hopeful he’ll return. The studio might offer him a big payday to change his mind.

Why Lionsgate Needs John Wick 5

After a tough year with box office flops like The Crow and Borderlands, Lionsgate is counting on John Wick 5 to keep the franchise alive.

John Wick: Chapter 4 Was a Massive Success

John Wick: Chapter 4 proved once again why it’s one of Hollywood’s most beloved action franchises. The movie, which is nearly three hours long and rated R, pulled in almost $200 million at the U.S. box office. Globally, it made close to half a billion dollars.

These numbers are a big deal. They show that fans are still hooked on the non-stop action and the story of Keanu Reeves’ iconic character. Franchises like this are gold for studios because they keep making money movie after movie.

John Wick’s Story Might Not Be Over Yet

One of the most shocking moments in Chapter 4 was John Wick’s apparent death. Fans were left thinking they’d seen the last of the legendary hitman. But in Hollywood, no one stays dead for long—especially if there’s money to be made.

At a John Wick event in Las Vegas, Jenefer Brown from Lionsgate confirmed that John Wick 5 is coming. She didn’t give away many details, but she made it clear that the John Wick world is still growing.

Brown also mentioned Ballerina, a spin-off movie. It looks like Lionsgate wants to keep the John Wick universe alive, even if Keanu Reeves isn’t part of it.

Keanu Reeves’ Future with the Franchise

Keanu Reeves has been the face of the John Wick franchise since it began. His performance is a huge reason why the movies are so popular. But recently, Reeves said something that surprised fans: “The character is dead. He died.”

This makes things tricky for Lionsgate. Without Reeves, a fifth John Wick movie might not feel the same. The studio knows this, and rumors are swirling that they’re willing to pay him a lot of money to bring John Wick back.

Why Lionsgate Needs John Wick 5

Lionsgate had a rough 2024. Several of its big-budget movies flopped at the box office, including The Crow, Borderlands, and Megalopolis. These failures put the studio in a tough spot.

Enter John Wick 5. A successful fifth movie could help Lionsgate recover. It would also make the studio more attractive if it’s considering a sale.

What’s Next for the John Wick Franchise?

For now, details about John Wick 5 are scarce. We don’t know if Keanu Reeves will return or what the story will be. But one thing is clear: Lionsgate is betting big on this franchise.

With Ballerina and potentially more spin-offs, the John Wick universe is here to stay. Whether Reeves is part of it or not, fans can expect more action-packed adventures in the future.

As Jenefer Brown said, “This world continues to grow and expand in incredible ways.” Stay tuned—John Wick’s story might not be over just yet.

WavMaker: The New Way to Solve Music Copyright Issues for Creators

Brent Antonio
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0
WavMaker: The New Way to Solve Music Copyright Issues for Creators

Key Takeaways:

  • WavMaker is a new platform offering high-quality, royalty-free music to help creators avoid copyright issues.
  • Cue Packs provide customizable music designed for specific content types like true crime or podcasts.
  • WavMaker owns all rights to its music, protecting creators from claims.
  • Uses AI search for easier music discovery.
  • Offers perpetual licensing, so your content is covered forever.
  • Designed for all creators, from YouTubers to filmmakers.

If you’ve ever made a YouTube video or podcast, you know how tough it is to find music that doesn’t get you in trouble. Copyright issues are a big deal, and they’re getting worse. In 2023, YouTube’s Content ID found almost a billion copyright claims in just six months. Only 0.4% were disputed. That’s a lot of stress for creators!

Meet WavMaker: A New Solution

WavMaker is here to help. Founded in 2023, they offer music that’s safe to use and easy to find. Their CEO, Jack Whitis, has a background in audio engineering and software, so he knows the struggles creators face.

Cue Packs: Music Made for You

WavMaker’s big idea is Cue Packs. These are collections of music made for specific types of content, like true crime podcasts or sports videos. They work with composers who make TV and film music to create these packs.

Each Cue Pack has themes, intros, and transitions that you can mix and match. For example, a true crime pack might have suspenseful tunes for dramatic moments. You can slice and dice these tracks to fit your video perfectly.

Owning the Rights to Protect You

WavMaker owns all the music they offer. That means you don’t have to worry about some company taking it down later. Other platforms rent music, which can lead to problems if the deal ends.

WavMaker also works with YouTube to clear claims automatically. If you use their music and someone flags it, WavMaker sorts it out quickly.

AI Search: Find Music Like a Pro

Searching for music should be easy, right? WavMaker uses AI to let you search with natural language. Instead of picking genres, just type what you need, like “happy background music” or “epic sports theme.”

This AI approach helps everyone, whether you’re a music expert or just starting out.

Perpetual Licensing: Peace of Mind

WavMaker’s licenses are forever. Once you use their music in a video, it’s covered for life. Even if you stop subscribing, your old videos are still safe.

This is way better than other platforms that make you pay every time you use a song or only cover you for a few years.

Music That Works for Everyone

Every song in WavMaker’s catalog has consistent volume levels. This means you don’t have to adjust the sound when you mix tracks. They also offer stems, so you can tweak the music to fit your project perfectly.

Before buying, you can test the watermarked tracks in your edits. Once you subscribe, swap them out without any hassle.

Who Is WavMaker For?

Whether you’re making YouTube videos, podcasts, or marketing content, WavMaker has you covered. They have plans for:

  • Personal Use: For solo creators or small businesses.
  • Commercial Use: For client work or ads.
  • Enterprise: For big companies with special needs.

All plans offer the same features, so you’re not missing out no matter which you choose.

The Future of Music for Creators

WavMaker’s goal is to make music licensing simpler. They want to integrate with tools creators already use, making it easier to find the perfect soundtrack without extra hassle.

Jack Whitis believes music’s role in storytelling won’t change, but the process of licensing it needs to. WavMaker is pushing the industry to be more straightforward.

Why WavMaker Matters

In a world where copyright issues are growing, WavMaker offers a fresh approach. Their music is made for creators, by people who understand the challenges. With Cue Packs, AI search, and perpetual licensing, they’re here to make your life easier.

So, if you’re tired of worrying about copyright strikes, give WavMaker a try. They might just be the solution you’ve been waiting for.

Google Gemini Gets Two New Cool Features

Brent Antonio
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0
Google Gemini Gets Two New Cool Features

Key Takeaways:

  • Gemini now has Audio Overview and Canvas.
  • Audio Overview turns documents into audio conversations.
  • Canvas helps create and edit content and code easily.
  • Both features aim to make work and learning simpler.
  • They are available globally in many languages.

Google Gemini Just Got Even Better!

Hey there! Are you into technology and AI tools? Well, you’re in luck because Google’s Gemini just got two new exciting features. Let’s explore what they are and how they’ll make your life easier.

What’s the Big Deal About Gemini?

Gemini is Google’s AI tool that helps with thinking, researching, and creating content. It’s like having a smart assistant to brainstorm ideas or write stuff for you. Now, Google has added two cool features: Audio Overview and Canvas. Let’s see what these do.

First Up: Audio Overview

Imagine turning any document into a podcast-style chat. That’s what Audio Overview does. Whether it’s your class notes, meeting notes, slides, emails, or research papers, this feature turns them into audio conversations. Two AI hosts will summarize and discuss the material, making it fun to understand complex topics.

“This is a great way to learn while doing other things,” Google says. So, if you’re jogging or just relaxing, you can listen to your notes or documents. It’s like having your own podcast, making learning more fun and efficient.

How does it work? Just upload your document to Gemini, and with one click, it turns it into a conversation. You can listen on your phone or computer and even share it with friends or download it for later.

Next, Canvas: Your Creative Space

The second new feature is Canvas, a cool space to create and edit content and code. It’s like a workspace where you can write or code with Gemini’s help. Canvas is here to make your creative process smoother.

If you’re working on an essay orarticle, Canvas helps you edit it. You can change the tone, length, or style of any part. Just highlight what you want to change, and Gemini will make it more concise or professional. Once done, you can export it to Google Docs to share with others.

For coders, Canvas is a game-changer. You can create and preview code without switching apps. It supports HTML and React, making it easier to turn ideas into working apps.

Why Do These Features Matter?

These updates show how AI is becoming more like a personal assistant. Google is rolling out features step by step to keep the buzz going. And they’re not alone—others like Anthropic and OpenAI are also improving their tools. But Gemini’s focus on ease of use and fun makes it stand out.

What’s Next?

Audio Overview is rolling out now in English for Gemini users. More languages are on the way. Canvas is also available globally. Google is making sure everyone can use these tools to create and learn better.

So, What’s the Bottom Line?

Gemini just got smarter with Audio Overview and Canvas. These features help you learn and create in new, fun ways. Whether you’re a student, writer, or coder, Gemini’s got your back. Stay tuned for more cool updates from Google!

That’s it! Hope you found this info helpful and exciting. Let’s see how these new features make our lives easier and more fun. Happy learning and creating!

TikTok Videos: Longer is Better, Says New Study

Brent Antonio
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0
TikTok Videos: Longer is Better, Says New Study

Key Takeaways:

  • Longer TikTok videos get more views and watch time.
  • Videos over 1 minute perform 43% better in reach and 64% better in watch time.
  • Most TikTok videos are short, but longer ones do better.
  • 30-60 second videos are a good middle ground for creators.
  • Short videos struggle to keep viewers engaged.
  • TikTok’s algorithm may favor longer videos to keep users on the app longer.

Longer Videos Shine on TikTok

If you’re on TikTok, you’ve probably noticed that most videos are super short—like 10-30 seconds. But here’s the surprise: longer videos actually do better! A recent study looked at 1.1 million TikTok videos and found that even though the app is known for quick clips, videos over a minute get more views and people watch them longer. This goes against what most people thought about TikTok users having short attention spans.

Most TikTok creators make short videos because that’s what the app is famous for. In fact, 86% of all TikTok videos are under a minute! Here’s how they break down:

  • 33.7% of videos are 10-30 seconds.
  • 27.3% are 30-60 seconds.
  • 22.2% are just 5-10 seconds.
  • Only 12.3% of videos are over a minute.

But here’s the catch: even though short videos are popular, they don’t do as well when it comes to getting views or keeping people watching. For example, videos that are 5-10 seconds only get about 3.1 seconds of watch time on average. That’s barely enough time to scroll past them!

Longer Videos Win the Race

When videos are longer, they perform much better. For example:

  • Videos over a minute get 43.2% more views than shorter videos.
  • They also get 63.8% more watch time.
  • If you compare them to the shortest videos (5-10 seconds), they get 264.5% more watch time.

But why does this happen? It seems like TikTok’s algorithm likes videos that keep people on the app longer. If your video is longer and more engaging, the app might show it to more people. Plus, users are willing to watch longer videos if they’re interesting and worth their time.

The Sweet Spot: 30-60 Seconds

If you’re not ready to make super long videos, don’t worry! The study found that 30-60 second videos are a great middle ground. They do better than shorter videos but aren’t as time-consuming to make as longer ones. On average, these videos get:

  • 18.9% more views than 10-30 second videos.
  • 36.7% more views than 5-10 second videos.
  • They also hold viewers’ attention for about 6.9 seconds on average.

This length gives creators enough time to share their ideas without being too long. It’s like the “Goldilocks” of TikTok video lengths—not too short, not too long, but just right.

Short Videos Struggle to Keep Up

Even though short videos are super common, they don’t do well when it comes to engagement. Here’s what the study found:

  • 5-10 second videos only get 3.1 seconds of watch time.
  • They also get fewer views, with a median reach of just 194.
  • Short videos often fail to grab viewers’ attention long enough to make an impact.

This doesn’t mean short videos can’t work. But it does suggest that making videos too short might not be the best strategy for growing your reach or keeping people engaged.

What TikTok’s Algorithm Might Be Telling Us

TikTok’s algorithm is pretty mysterious, but the study gives us some clues. It seems like the app rewards videos that keep users engaged for longer. That’s why longer videos might get more views and better reach. It’s not just about how long your video is, though. The quality of your content matters most. But if you’re already making great videos, going a little longer might help you stand out.

How to Make Videos That Work

The study also highlights some key tips for making successful TikTok videos:

  1. Start strong: Grab viewers’ attention in the first two seconds with a good hook.
  2. Add text and captions: Make your videos more engaging with on-screen text and captions.
  3. Keep it fast-paced: Edit your videos to keep things moving quickly.
  4. Call to action: Encourage viewers to like, comment, or follow you.
  5. Post consistently: Regular posting helps grow your audience.

Remember, while longer videos might perform better, the most important thing is to make content that people want to watch. Whether your video is 5 seconds or 5 minutes, it needs to be interesting and worth viewers’ time.

Final Thoughts

The next time you’re making a TikTok video, think about how long it is. Could going a little longer help you get more views and keep people watching? Don’t be afraid to try something new and see how it works for you. After all, TikTok is all about experimenting and having fun!

What do you think about longer TikTok videos? Will you give them a try? Let us know in the comments!

What is NIL in College Sports? A Guide for Entertainment Professionals

Brent Antonio
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What is NIL in College Sports? A Guide for Entertainment Professionals

Key Takeaways for Entertainment Industry Pros

  • NIL stands for Name, Image, and Likeness, granting college athletes the right to profit from their personal brand.
  • Since 2021, student-athletes can sign sponsorship deals, similar to influencers or rising actors leveraging their online presence.
  • Deals range from local partnerships to million-dollar endorsements—creating crossover opportunities for brands and talent agencies.
  • Rules vary by state and school, but most athletes must report and get approval for deals.
  • Creative, viral campaigns are thriving, and entertainment professionals can learn from NIL marketing strategies.

NIL Explained: What It Means and Why It Matters

Since 2021, college athletes have been able to turn their name, image, and likeness (NIL) into revenue—ushering in a new era of branding, partnerships, and creative marketing. For entertainment professionals, NIL deals are like the talent-brand partnerships found across film, TV, and digital platforms.

NIL grants athletes the right to monetize their personal identity. Think of it as a college football star landing a sneaker deal the way an actor might partner with a fashion label. The shift has not only changed the sports landscape—it’s opened doors for innovative campaigns and influencer-style branding that parallels Hollywood’s star system.

Who Regulates NIL Deals?

Unlike union-backed talent in Hollywood, there’s no single body overseeing NIL activity. Instead, it’s a mix of:

  • School policies
  • State laws
  • NCAA guidelines (limited)

Some states have firm rules to prevent NIL from becoming a recruitment tool, while others are still figuring it out. Boosters—wealthy donors tied to universities—are in a legal gray area in many places, raising questions about transparency.

For schools without strong state oversight, the NCAA allows universities to set their own rules. Common requirements include:

  • Business or financial literacy training
  • Restrictions on promoting substances like alcohol or tobacco
  • Deal approval from the athletic department

Can Athletes Have Agents?

Yes—and many do. Much like actors or musicians, college athletes can work with:

  • Marketing reps
  • Sports agents
  • Legal advisors
  • Accountants and tax professionals

Some schools even offer early-season workshops that mirror the kind of industry prep found in acting conservatories or music programs—teaching athletes about branding, NIL law, and negotiating contracts.

Are Athletes Required to Report Their Deals?

Typically, yes. Most universities require athletes to:

  • Report details of any NIL agreement
  • Seek approval for partnerships
  • Avoid deals that clash with the school’s values or sponsors

This mirrors the way actors may need to disclose brand affiliations or receive approval before partnering with a sponsor that could conflict with a film studio’s interests.

Why NIL Rules Vary—and Whether That Will Change

NIL regulations differ widely across the U.S. States like California and Texas have passed specific NIL laws, while others rely on individual schools to self-govern.

The NCAA has lobbied for a federal NIL law to ensure consistency, but until Congress acts, expect a patchwork system. This has sparked debates around fairness, compliance, and even potential antitrust violations.

What Kind of NIL Deals Are Athletes Scoring?

Just like entertainers, athletes’ earning power depends on their visibility, personality, and ability to connect with fans.

🏆 Top-Tier Deals:

  • Shedeur Sanders (Colorado QB): Valued at $4.7 million, with deals including Nike—mirroring his father Deion’s legendary sponsorships.
  • Bijan Robinson (Texas): Turned his name into a Dijon mustard brand, “Bijan Mustardson,” now tied to the Atlanta Falcons.

📱 Social Media & Personal Branding:

  • Athletes with strong online presence are raking in endorsements from brands like:
    • Nike
    • Adidas
    • T-Mobile
    • Amazon
    • Under Armour

🏠 Local & Quirky Collabs:

  • Dienurst Collins (Lake Erie College): Scored a Popeyes deal after going viral as a kid for his iconic side-eye meme.
  • Decoldest Crawford (Louisiana Tech): Partnered with an HVAC company to star in a clever commercial playing off his name.
  • Ga’Quincy “Kool-Aid” McKinstry: Landed a deal with Kool-Aid soon after NIL rules kicked in.

When Humor and Authenticity Pay Off

NIL deals have become a playground for creativity. Much like successful influencer marketing, the most viral and memorable partnerships often blend humor, personal story, and relatability.

  • Tommy Brown (Colorado): Modeled underwear with tongue-in-cheek farmer’s tan photos for Shinesty.
  • Trey Knox (Arkansas): Featured in a PetSmart campaign with his dog, Blue.
  • Reese’s Peanut Butter Cups: Partnered with a dozen football players sharing the last name “Reese”—a campaign as sweet as it is clever.

Spotlight: NIL Meets Inclusion & Representation

NIL deals also allow athletes to champion causes and work with purpose-driven brands:

  • Sam Phillips (Nebraska): Modeled for brands that support Black and LGBTQIA+ communities, such as Our Colour athletic tape. He emphasized how personal and impactful local, minority-owned partnerships have been.

“It’s definitely more like [small and minority-owned businesses] are taking care of me. It’s a really face-to-face, very personal relationship.” — Sam Phillips to ESPN

What Entertainment Professionals Can Learn from NIL

For talent agents, brand strategists, and marketers in the entertainment industry, NIL is a fast-moving space with parallels to influencer deals, brand ambassadorships, and digital content creation. It’s a masterclass in how personal branding and authenticity drive partnerships.

Whether you’re scouting new voices, developing campaigns, or looking to tap into youth culture, watching how student-athletes build and monetize their platforms offers valuable insight—and collaboration opportunities.

Sydney Sweeney to Star and Produce Thriller ‘I Pretended to Be a Missing Girl’

Denise Shaine A. De Borja
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Sydney Sweeney to Star and Produce Thriller ‘I Pretended to Be a Missing Girl’

Takeaways:

  • Sydney Sweeney will lead and produce a thriller based on a viral Reddit story.
  • The screenplay is being adapted by Oscar-winning writer Eric Roth.
  • Sweeney continues her momentum with several high-profile roles and production credits.
  • Upcoming projects include thrillers, biopics, and bold female-led narratives.

Sydney Sweeney Leads Psychological Thriller Based on Viral Reddit Story

Sydney Sweeney is taking on another bold role—both in front of and behind the camera—in the upcoming film I Pretended to Be a Missing Girl. Based on a gripping Reddit short story by Joe Cote, this chilling psychological thriller follows a drifter who impersonates a missing girl to con a wealthy family—only to realize she’s stepped into something far more sinister than expected.

The project continues Sweeney’s growing influence as a producer, with her production company, Fifty-Fifty Films, steering the film’s development. Oscar-winning screenwriter Eric Roth (Dune, Forrest Gump) is adapting the story for the big screen, bringing credibility and depth to this twisted tale.

Who’s Behind the Film?

In addition to Sweeney, the production team includes seasoned industry names:

  • Roy Lee (The Ring, Barbarian) – Vertigo Entertainment
  • Steven Schneider (Paranormal Activity, Split)
  • Trevor Engelson and Aaron Folbe at Underground

This power-packed team promises a cinematic experience that blends suspense, emotional depth, and unforgettable performances.

Sydney Sweeney’s Expanding Film Slate

Sweeney has proven she’s more than just a rising star—she’s a powerhouse shaping her own career path. Following breakout roles in Euphoria, The White Lotus, and Anyone But You, she’s curated a diverse portfolio of emotionally charged, female-led films.

Here’s what’s next on her slate:

The Housemaid – December 2025 Release

A domestic thriller co-starring Amanda Seyfried and Brandon Sklenar.
Plot Summary:
Millie (Sweeney), a struggling woman, takes a job as a housemaid for an affluent couple—Nina (Seyfried) and Andrew (Sklenar)—only to uncover the dangerous secrets lurking inside the home.

Lionsgate’s Erin Westerman praised the casting:

“Sydney Sweeney and Amanda Seyfried are perfect for Millie and Nina—they’re mysterious, nuanced, and incredibly skilled at becoming characters who don’t reveal everything right away.”

Scandalous! – A Love Affair Unveiled

Sweeney will produce and star as Kim Novak in Scandalous!, the directorial debut of Colman Domingo.
Premise:
The film explores the forbidden romance between Hollywood icon Kim Novak and Rat Pack legend Sammy Davis Jr. in 1957, spotlighting the racial and cultural taboos of the era.

Echo Valley – A Star-Studded Cast

Teaming up with Julianne Moore, Kyle MacLachlan, and Domhnall Gleeson, Sweeney stars in this gripping drama, further establishing her as a go-to actor for emotionally rich roles.

Untitled Christy Martin Biopic

Sweeney will portray boxing legend Christy Martin, a pioneering athlete often called the “female Rocky.”
Speaking about the role, Sweeney shared:

“Christy Martin not only legitimized female boxing—she overcame gender stereotypes and abuse. Her story is powerful and emotional, and I feel compelled to bring it to the screen.”

Why This Matters for Entertainment Professionals

Sydney Sweeney’s career trajectory is a case study in taking creative control and expanding one’s presence in Hollywood. For actors, writers, and producers, her moves offer inspiration—and proof—that a clear vision, combined with smart partnerships, can lead to groundbreaking projects.

Whether you’re looking to break into the industry or elevate your next role, keeping an eye on trailblazers like Sweeney can provide motivation and insight into what today’s studios are looking for: bold voices, complex characters, and stories that resonate.

How to Get Cast in ‘By Any Means’ Starring Mark Wahlberg and Sterling K. Brown

Brent Antonio
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How to Get Cast in ‘By Any Means’ Starring Mark Wahlberg and Sterling K. Brown

Takeaways:

  • Casting Now: Background roles available for By Any Means, starring Mark Wahlberg and Sterling K. Brown.
  • Filming Location: Atlanta/Covington, GA
  • Director: Elegance Bratton (The Inspection)
  • Production Companies: Hammerstone Studios, Thunder Road Films, Closest to the Hole Productions
  • Get the Role: Apply now on Project Casting

What is By Any Means About?

NBC Universal This is Us
LOS ANGELES – JAN 18: Justin Hartley, Chrissy Metz, Sterling K Brown at the NBC/Universal TCA Winter 2017 at Langham Hotel on January 18, 2017 in Pasadena, CA – Image (Kathy Hutchins / Shutterstock.com)

By Any Means is a gripping historical crime thriller inspired by true events, set in 1966 Mississippi. The story centers on a covert FBI mission where a mafia hitman joins forces with a young Black FBI agent to track down those responsible for the murders of civil rights leaders. It’s a powerful and suspenseful look into a forgotten chapter of American history, told through the lens of justice, identity, and accountability.

The screenplay, originally penned by Sascha Penn and Theodore Witcher, made waves on The Black List and was later refined by director Elegance Bratton, ensuring a deeply personal and cinematic storytelling experience.

Who Is in the Cast of By Any Means?

The film features a powerhouse cast led by Academy Award nominees Mark Wahlberg (The Fighter) and Sterling K. Brown (American Fiction). Their dynamic pairing promises intensity and emotional depth as they portray unlikely allies fighting for justice during a racially charged era.

Who Is the Casting Director for By Any Means?

Casting is being handled by On Location Casting, a well-established extras casting company known for sourcing high-quality background and featured talent for major productions across the U.S. With a reputation for authenticity and detail, they’re the team behind many standout casting moments in film and TV.

How Does the Casting Process Work for By Any Means?

Casting for By Any Means is currently open for featured background roles. This means selected talent will appear in emotionally charged, historically accurate scenes and must be comfortable with the intensity and realism required for the film’s subject matter.

To apply:

  • Submit headshots and relevant acting or modeling experience.
  • Be prepared for a potential wardrobe fitting.
  • You must be available on weekdays for full shooting days.
  • Local hire only – applicants must live in or near the Atlanta/Covington, GA area.

Where Is By Any Means Filmed?

Principal photography for By Any Means is taking place in Atlanta and Covington, Georgia—a popular production hub that offers a versatile backdrop for period dramas. The choice of location helps enhance the film’s authenticity, allowing the crew to recreate 1960s Mississippi with remarkable detail.

When Does Filming for By Any Means Start?

Filming is underway now, with ongoing casting for background roles throughout the production timeline. If you’re available during weekdays and fit the character criteria, now’s the time to get your submission in.

Where Can You Find By Any Means Casting Calls and Auditions?

You can find the official casting call and apply directly through Project Casting:

👉 Apply for “By Any Means” Casting Call Here

What Are the Best Audition Tips for Landing a Role on By Any Means?

Whether you’re submitting for a featured background role or aspiring to be a principal actor someday, these tips will help you stand out:

✅ Research the Era

Understand the 1960s social and political climate. This is not just a background gig—your authenticity matters.

✅ Nail the Look

Follow wardrobe guidelines closely: natural hair color, clean-cut appearance, and no visible tattoos or piercings. Be ready to be clean-shaven if requested.

✅ Bring Emotional Depth

Even background roles in this film demand intensity. Your ability to react and engage authentically with the scene’s tone will make you memorable.

✅ Stay Professional On Set

Be punctual, prepared for long days, and receptive to direction. This is your chance to build connections with major industry professionals.

✅ Make a Strong First Impression

Your submission photos should be recent and clearly show your look. Keep your resume concise but focused on relevant experience.

Final Thoughts

By Any Means isn’t just another casting opportunity—it’s a chance to be part of a story that shines a light on justice, resilience, and historical truth. With stars like Mark Wahlberg and Sterling K. Brown leading the charge, and a visionary director at the helm, this is a production you’ll want on your resume.

Don’t wait—submit now and become part of a powerful cinematic moment.

How to apply?

Join Project Casting to access jobs you can apply to right now.

Related: How to Find Acting Auditions and Casting Calls

More Project Casting Casting Calls & Acting Auditions:

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Blake Lively Fights Back: Seeks Dismissal of Justin Baldoni’s Defamation Lawsuit

Denise Shaine A. De Borja
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Blake Lively Fights Back: Seeks Dismissal of Justin Baldoni’s Defamation Lawsuit

Takeaways:

  • Blake Lively moves to dismiss Justin Baldoni’s defamation lawsuit, citing California’s new legal protections.
  • The case highlights legal safeguards for entertainment professionals speaking out about workplace harassment.
  • If dismissed, Baldoni could face penalties, including paying Lively’s legal fees.

Blake Lively Pushes to Dismiss Defamation Lawsuit Amid Harassment Allegations Fallout

Actress Blake Lively is pushing for the dismissal of a defamation lawsuit filed by Justin Baldoni, her former co-star and the director of It Ends With Us. Lively’s legal team is calling the lawsuit “baseless” and a clear example of retaliation against a survivor for speaking out about workplace harassment and retaliation—a recurring issue in Hollywood that many professionals are still grappling with today.

In a statement released by attorneys Mike Gottlieb and Esra Hudson, the team emphasized that California law protects individuals who go public with claims of harassment:

“This lawsuit is a profound abuse of the legal process that has no place in federal court,” the lawyers stated.

They referenced the California Civil Code Section 47.1, introduced through Assembly Bill 933 (AB 933), which shields individuals from retaliatory defamation lawsuits after publicly disclosing instances of sexual harassment or retaliation.

The legal filing argues that Baldoni and his affiliated production company, Wayfarer Studios, are in violation of this statute. The law includes a mandatory fee-shifting provision, meaning if the lawsuit is dismissed, Baldoni and his financial backer, billionaire Steve Sarowitz, could be required to pay Lively’s legal costs and punitive damages.

Lively’s legal team didn’t hold back, claiming Baldoni’s move has backfired:

“In an epic self-own, the Wayfarer Parties’ attempt to sue Ms. Lively ‘into oblivion’ has only created more liability for them—deservedly so, given their actions,” they stated.

A Broader Issue in the Entertainment Industry

A spokesperson for Lively underlined a troubling pattern: entertainment professionals are increasingly targeted for defamation after speaking out.

“The painful reality is that Ms. Lively is not alone… That is exactly why California recently enacted AB 933.”

The spokesperson added that the law is a necessary safeguard for industry workers who may fear financial ruin or public backlash for coming forward.

This case is more than a celebrity legal battle—it underscores a critical shift in how the industry and the law are responding to issues of harassment and silencing tactics.

What’s Next?

Lively and Baldoni are set to appear in court on March 9, 2026. However, if the court agrees with Lively’s motion to dismiss under Section 47.1, Baldoni could be liable for significant financial penalties.

The case continues to generate attention across the entertainment community, prompting actors, filmmakers, and crew members to pay close attention to how legal systems protect their voices in the wake of #MeToo and beyond.

Why This Matters to You

Whether you’re an aspiring actor, a seasoned director, or a crew member navigating set dynamics, knowing your legal rights and protections is essential. California’s AB 933 is just one of several legislative actions creating a safer and more transparent entertainment landscape.

If you’ve experienced retaliation or harassment in the industry, this case serves as a powerful reminder that you are not alone—and that the law may be on your side.

Will Ferrell’s ‘Judgment Day’ Films in Georgia with Zac Efron

Brent Antonio
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1
Will Ferrell’s ‘Judgment Day’ Films in Georgia with Zac Efron

Key Takeaways:

  • Judgment Day is a new comedy feature starring Will Ferrell and Zac Efron, currently filming in Atlanta, Georgia.
  • The film centers on a revenge-fueled hostage situation inside a reality TV courtroom show.
  • Directed and written by Nicholas Stoller, the film reunites him with Ferrell after their work on You’re Cordially Invited.
  • Part of a growing wave of film productions in Georgia, with Shadowbox Studios as its production base.

Will Ferrell’s Judgment Day Begins Filming in Georgia

Will Ferrell Reagan
Will Ferrell Reagan – Will Ferrell is going to play Ronald Reagan in an upcoming feature film.

Will Ferrell is returning to the big screen in a bold, high-concept comedy that blends courtroom satire with outrageous action. His latest film, Judgment Day, is currently filming in Atlanta, Georgia, and it’s already generating buzz across the entertainment industry.

The upcoming feature, backed by Amazon MGM Studios, pairs Ferrell with Zac Efron in a darkly comedic tale that takes aim at the world of televised justice. Directed and written by Nicholas Stoller (Forgetting Sarah Marshall, Neighbors), the film is shaping up to be a must-watch for comedy lovers and industry insiders alike.

A Reality Courtroom Turns Real

Originally announced in November 2024, Judgment Day centers around a twisted revenge plot that unfolds live on air. Zac Efron plays a former convict who blames a celebrity TV judge—played by Will Ferrell—for a court ruling that derailed his life. In an explosive turn, he storms the set of the judge’s reality show, taking the courtroom hostage to turn the tables—literally—on live television.

Director Nicholas Stoller explains:

“The movie’s about a TV judge—kind of a blowhard, kind of a jerk. Years ago, he ruled against a guy, and it wrecked the guy’s life. That guy goes to jail, gets out, and hijacks the judge’s show to put him on trial. It’s a wild ride.”

This offbeat, high-stakes premise promises plenty of laughs with a biting edge, reminiscent of Ferrell’s previous genre-bending comedies like Anchorman and The Other Guys.

A Ferrell-Stoller Reunion

Judgment Day marks the second collaboration between Ferrell and Stoller under the Amazon MGM Studios banner. The duo previously teamed up for You’re Cordially Invited, a wedding comedy that also filmed in Georgia.

Their creative synergy is evident, and this new project is expected to build on that chemistry—especially with a fresh dynamic between Ferrell’s over-the-top courtroom persona and Efron’s intense on-screen energy.

Why Georgia Is the New Hollywood

The film is being shot at Shadowbox Studios in Atlanta, one of Georgia’s top production hubs. Georgia’s film industry continues to thrive, thanks to generous tax incentives and a skilled local workforce.

According to the Georgia Film Office, more than 24 productions are currently underway in the state, with at least five feature films—including Judgment Day—actively filming.

The decision to film in Georgia reflects a larger trend among major studios, which see the state as a cost-effective and film-friendly environment. For entertainment professionals, this means more jobs, networking opportunities, and local casting calls in the heart of the South.

What This Means for Industry Pros

For actors, crew members, and aspiring filmmakers, Judgment Day is more than just a star-studded comedy—it’s another signal that Georgia remains a booming production hotspot.

If you’re based in the Southeast or looking to break into the industry, now is the time to stay connected, keep your materials up to date, and watch for casting and crew calls linked to this and other high-profile productions.

Final Thoughts

With Judgment Day, Ferrell, Efron, and Stoller are delivering a bold, hilarious take on the courtroom genre. From its timely plot to its powerhouse cast and strategic filming location, this production is set to make waves in both Hollywood and Atlanta.

Whether you’re an entertainment pro looking for your next gig or just love behind-the-scenes insights, keep Judgment Day on your radar—it’s bound to be one of 2025’s standout comedies.

Kristen Stewart Drops Out of Albert Serra’s New Film “Out of This World”

Brent Antonio
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Kristen Stewart Drops Out of Albert Serra’s New Film “Out of This World”

Key Takeaways:

  • Kristen Stewart exits Albert Serra’s film due to script changes.
  • The movie explores the Russia-US rivalry during the Ukrainian war.
  • A summer 2025 shoot is planned with a new lead actress.
  • Serra plans to include big Hollywood names in the cast.

Kristen Stewart Exits Albert Serra’s “Out of This World”

Last December, filmmaker Albert Serra announced his next project, “Out of This World,” a English-language debut that dives into the tense rivalry between Russia and the United States. The film was set to star Kristen Stewart in the lead role. However, in a recent interview, Serra revealed that Stewart has left the project.

Serra explained that Stewart initially agreed to join the film but changed her mind after he made changes to the original script. These changes seemed to turn her off, leading to her withdrawal from the project.

Despite this setback, Serra remains optimistic. He shared that an actress “similar” to Stewart will take over the role. Additionally, he hinted at bringing in some big Hollywood names to round out the ensemble cast.

What’s “Out of This World” About?

“Out of This World” is set during the Ukrainian war and follows an American delegation traveling to Russia to resolve an economic dispute linked to sanctions. The film promises to explore the long-standing rivalry between Russia and the U.S., a theme that has shaped global politics for decades.

Serra, known for his bold and artistic storytelling, aims to create a thought-provoking film that captures the tension and complexity of this relationship.

Production Updates: When Will Filming Begin?

Serra is eyeing a summer 2025 start for filming, but nothing is officially set in stone yet. He mentioned that the legal paperwork with American parties is taking longer than expected. “The Americans keep emailing legal documents,” he joked during his interview.

While fans will have to wait a bit longer for official confirmations, the project is still on track to bring this gripping story to life.

Who Is Albert Serra?

Albert Serra is a Catalan filmmaker known for his unique and critically acclaimed movies. His works often blend art and storytelling, creating visually stunning and thought-provoking films.

Some of his notable works include “The Death of Louis XIV” and “Liberté.” His 2022 film “Pacifiction” earned widespread acclaim at Cannes, while his documentary “Afternoons of Solitude” won the top prize at the San Sebastian Film Festival last year.

With “Out of This World,” Serra continues to push boundaries and explore complex themes that resonate with audiences worldwide.

What’s Next for “Out of This World”?

While Kristen Stewart’s departure is a significant change, Serra’s vision for the film remains strong. With a new lead actress and potential Hollywood stars joining the cast, expectations are high for this ambitious project.

Fans of Serra’s work and those interested in films that tackle real-world issues will be keeping a close eye on “Out of This World” as it moves toward production.

For now, we’ll have to wait and see how this exciting project unfolds. Stay tuned for more updates!

Meta Launches Edits: A New Video Creation App for Creators

Brent Antonio
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Meta Launches Edits: A New Video Creation App for Creators

Key Takeaways

  • Meta is releasing a new app called Edits for content creators.
  • It offers professional-grade tools to make video creation easier on mobile.
  • The app will first launch on iOS this month, with Android coming soon.
  • Features include project management, precision cutouts, and collaborative editing.
  • Meta is targeting creators with advanced tools to stand out in the video editing space.

What Is Edits?

Meta is about to launch Edits, a brand-new mobile app designed specifically for content creators. This app is all about helping creators make professional-looking videos on their phones without the hassle. It’s set to drop this month on iPhones, and Android users will get it later.

Why Should Creators Care?

If you’re someone who makes videos for Instagram, TikTok, or other platforms, Edits might be your new best friend. It’s packed with tools that make video creation easier and faster. Here’s what you’ll love about it:

1. Project Management Made Easy

Imagine having all your video projects in one place. Edits lets you organize and manage multiple projects easily. If you’re working on a few ideas at once, you can jump back into any project without losing your progress. This is super handy for creators juggling multiple tasks.

2. Precision Cutout Feature

One of the coolest features is the precision cutout tool. It helps you track and isolate people or objects in your videos to make them more dynamic. For example, you could focus on a specific person in a crowd or highlight an object to make your video stand out.

3. Direct Publishing to Instagram

When you post a video made with Edits to Instagram, it’ll have a “Made with Edits” label. This is a great way to show off your creativity and even promote the app to your followers.

More Features to Get Excited About

Instagram’s head, Adam Mosseri, says Edits is designed more for creators than casual users. That means it’s packed with professional-grade tools to help you grow your audience. Some highlights include:

  • A dedicated inspiration tab to spark your creativity.
  • Idea management tools to keep your creative ideas organized.
  • An enhanced camera system for better video quality.
  • Collaborative editing features so you can work with others.
  • Performance analytics to track how your Instagram videos are doing.

Why Is Meta Launching Edits Now?

Meta isn’t randomly releasing this app. They’re targeting a gap in the market. Earlier this year, ByteDance’s CapCut disappeared from U.S. app stores, leaving creators scrambling for alternatives. Meta saw this as the perfect moment to step in with Edits.

This isn’t the first time Meta has done something like this. When TikTok was banned in India in 2020, they launched Instagram Reels. And when X (formerly Twitter) became a competitor last year, Meta introduced Threads. Now, they’re doing it again with Edits.

How Does Edits Fit Into the Market?

The video editing space is getting competitive, and Edits is entering at the right time. Other apps like Captions are shifting to freemium models to attract users, but Edits is positioning itself as a professional tool for serious creators.

Right now, Meta is testing Edits with select creators to gather feedback before the official launch. This means the app is likely to be polished and ready to impress when it drops.

When Can You Get Edits?

If you’re excited to try Edits, here’s what you need to know:

  • iOS users can pre-order the app now on the App Store.
  • The official launch is happening this month, so keep an eye out!
  • Android users will have to wait a bit longer, but Meta promises it’s coming soon.

Is Edits the Future of Video Creation?

For creators, apps like Edits can be a game-changer. It’s not just another video editing app—it’s designed with creators in mind. With its professional tools, collaboration features, and integration with Instagram, Edits could become the go-to app for making high-quality videos on the go.

Final Thoughts

If you’re a content creator looking for a powerful, easy-to-use video app, Edits is worth checking out. With its advanced features and focus on creators, it’s shaping up to be a strong competitor in the video editing space. Stay tuned for its launch this month and see how it can take your content to the next level!

Let me know if you’d like me to expand on any section or add more details!

Matthew McConaughey’s New Crime Thriller ‘Rivals of Amziah King’ Hailed as SXSW Hit

Brent Antonio
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1
Matthew McConaughey’s New Crime Thriller ‘Rivals of Amziah King’ Hailed as SXSW Hit

Key Takeaways:

  • Rivals of Amziah King premiered at SXSW 2023 with Matthew McConaughey in the lead.
  • The film is a crime thriller centered around a ruthless honey-making operation in Oklahoma.
  • Critics praise the film, drawing comparisons to Everything Everywhere All at Once.
  • Newcomer Angelina LookingGlass and McConaughey receive standout reviews.
  • The film was made on a low budget during the 2023 strike and is now in high demand.

Buzzworthy Premiere at SXSW

The SXSW Film Festival in Austin, Texas, is abuzz with Rivals of Amziah King, a gripping crime thriller directed by Andrew Patterson. Starring Matthew McConaughey, the film dives into the cutthroat world of honey production in Oklahoma. The movie follows McConaughey’s character as he battles to protect his thriving honey business against fierce rivals. The film’s atmosphere and unique storyline have captured the attention of critics and audiences alike.

A Sweet but Ruthless Tale

Imagine a world where honey isn’t just a sweet treat but a source of intense competition. Rivals of Amziah King brings this world to life, exploring the challenges faced by McConaughey’s character as he defends his operation. The film paints a vivid picture of betrayal and power struggles, set against the backdrop of Oklahoma’s rural landscape. Much like the competitive worlds of sports or tech, the honey industry in the film is portrayed as a high-stakes arena where only the toughest survive.

Critical Acclaim and Buzz

Reviews from top critics have been overwhelmingly positive. Many are drawing parallels to Everything Everywhere All at Once, which also made waves at SXSW in 2022. While some reviews are glowing, not everyone is entirely convinced, adding a layer of intrigue to the film’s reception.

Standout Performances

Matthew McConaughey shines as the determined honey producer, bringing depth and nuance to his character. However, the real surprise is Angelina LookingGlass, a rising star whose performance has captured the hearts of critics. Her role is a key highlight, offering a fresh perspective that complements McConaughey’s seasoned acting.

A Glimpse into a Unique Subculture

Director Andrew Patterson masterfully transports viewers into the world of Southern beekeeping. The film’s attention to detail, from the characters to the music, creates an immersive experience. Patterson’s cinematography is particularly praised, enhancing the film’s atmosphere and making it a visual treat.

A Director on the Rise

Patterson’s journey began with his debut film, The Vast of Night, which gained critical acclaim after its release in 2019. Now, with Rivals of Amziah King, he further solidifies his reputation as a filmmaker with a keen eye for storytelling and atmosphere.

McConaughey’s Return to the Big Screen

After a six-year hiatus, Matthew McConaughey returns to acting in this thrilling project. His involvement has sparked excitement among fans and critics, eager to see him back in action.

What’s Next for ‘Rivals of Amziah King’?

With its successful premiere and positive reviews, the film is now a hot commodity. Studios and streaming platforms are expected to compete for distribution rights. Awards buzz is also building, making this a film to watch in the coming months.

Behind the Scenes

Despite challenges, including a tight budget and filming during a strike, the team delivered a polished product. Patterson’s ability to create a compelling story with limited resources highlights his skill as a director.

Conclusion

Rivals of Amziah King is more than just a crime thriller; it’s a journey into a hidden world of rivalry and resilience. With standout performances and direction, the film is set to leave a lasting impression. As the buzz grows, anticipation builds for its release and the stories it will tell.

TikTok Boosts 4.7 Million US Jobs, Study Shows

Brent Antonio
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TikTok Boosts 4.7 Million US Jobs, Study Shows

Key Takeaways:

  • TikTok supports 4.7 million jobs in the U.S., impacting both large and small businesses.
  • California leads with the most jobs linked to TikTok, followed by Texas, Florida, and New York.
  • Small businesses see big benefits from TikTok, with 8.5% of their workforce using the platform directly.
  • A potential TikTok ban could harm 64% of businesses, especially those owned by women.
  • The platform’s features like TikTok Shop are driving growth, generating $9 billion in 2024.

TikTok is more than just a place for fun videos—it’s a job creator. A new study by Oxford Economics found that 4.7 million jobs in the U.S. are supported by TikTok. Since launching in 2018, TikTok has become a key tool for American businesses, helping them grow and connect with customers.

Businesses Love TikTok

About 7.5 million businesses use TikTok. These businesses employ over 28 million people across all states and even Puerto Rico. Whether it’s creating content, managing ads, or chatting with customers, TikTok plays a big role in their operations.

Direct and Indirect Benefits

  • Direct Benefits: 3.1 million employees spend a lot of time on TikTok, creating content or running ads.
  • Indirect Benefits: 1.6 million employees see benefits from TikTok through sales leads or customer feedback.

California tops the list with 420,000 jobs directly linked to TikTok. Texas, Florida, and New York follow. Even when it comes to indirect benefits, California leads with 230,000 jobs.

Small Businesses Win Big

Smaller businesses, with 1-20 employees, see the most direct benefits. 8.5% of their workforce uses TikTok, compared to just 0.3% at big companies. While small businesses spend less time on TikTok, the platform’s impact is huge for them.

Big Companies Also Benefit

Though small businesses use TikTok more, large companies still have a lot of employees on the platform. This shows TikTok’s value to businesses of all sizes.

Growing and Scaling

74% of businesses said TikTok helped them grow. This was especially true for large businesses (86%) and women-owned businesses (80%). Features like Creative Tools and TikTok Live are favorites, used by 80% of businesses.

TikTok Shop Success

Since launching in late 2023, TikTok Shop generated $9 billion in sales in 2024. This shows how the platform helps businesses sell products directly.

Concerns About a Ban

64% of businesses worry that a TikTok ban would hurt growth and jobs. Large businesses (82%) and women-owned businesses (70%) are especially concerned. This shows how important TikTok has become for many.

What’s Next?

The U.S. government is exploring options to avoid banning TikTok. Some ideas include letting the government own a part of the platform. President Trump mentioned four groups interested in buying TikTok’s U.S. operations.

This study highlights TikTok’s role in helping businesses grow and create jobs. Whether you run a small shop or a big company, TikTok is making a difference. As talks about its future continue, one thing is clear—TikTok’s impact on American businesses is huge.

YouTube Launches Program to Support Teacher Creators in South Korea

Brent Antonio
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0
YouTube Launches Program to Support Teacher Creators in South Korea

Key Takeaways:

  • YouTube is starting a program to help teachers in South Korea create better educational content.
  • Over 500 teachers will join a four-month training program.
  • Teachers will learn how to manage YouTube channels, create content, and use tools like Google Workspace.
  • The goal is to make free, high-quality learning materials available for everyone.
  • YouTube is the second most popular platform in South Korea, after KakaoTalk.

What’s Happening? YouTube is teaming up with the Teachers Creator Association in South Korea to help teachers make better educational videos. This new program, called the “Education Expert Creator Support Program,” will run for four months and support over 500 teachers. The idea is to help these teachers create content that’s both useful and engaging for students.

What Will Teachers Learn? The program will teach teachers how to manage their YouTube channels effectively. This includes planning content, making videos, editing, and running their channels smoothly. The classes will be a mix of online and offline lessons, plus hands-on practice and one-on-one advice to help teachers improve their skills.

Google Tools for Teachers Google for Education is also joining in to help. They’ll provide training on how to use tools like Gemini and Google Workspace in the classroom. These tools will help teachers create and organize their content better.

How Will Content Be Organized? Teachers will use YouTube’s “Courses” feature to arrange their learning materials into playlists. They can also add fun elements like quizzes and badges to keep students engaged. This will make learning more interactive and exciting.

What Kind of Content Will Be Made? The content will cover a wide range of subjects, from elementary to high school classes. Teachers will also create resources to help other teachers improve their skills and work more efficiently. Best of all, all the content will be free for anyone to use.

Why Is This Important? Studies show that many teachers in South Korea already use YouTube to help their students learn. In fact, 97% of teachers use YouTube, and 88% use it every month to support their students. Teachers believe YouTube makes it easier for students to access good educational content and helps extend learning beyond the classroom.

What Do the Leaders Say? Kang Kyung-wook, who leads the Teachers Creator Association, said, “Many teachers are working hard to give students better learning opportunities. We hope this partnership with YouTube will help their content reach more people.”

Ji Sang-eun from YouTube’s Korea Media Partnership added, “YouTube is a place where people can share knowledge and offer reliable learning experiences through diverse content. We’re excited to work with the Teachers Creator Association to make learning better.”

Where Does YouTube Stand in South Korea? While YouTube is very popular, it’s not the most used platform in South Korea. According to recent research by the Korea Press Foundation, KakaoTalk is the top choice, used by 98.9% of adults in the country. YouTube comes in second, followed by Instagram.

The Future of Learning YouTube’s new program is a big step toward making learning easier and more fun for everyone. By helping teachers create better content, YouTube is contributing to a future where high-quality education is just a click away. Who knows? Maybe one day, every student will have access to the resources they need to succeed, no matter where they are in the world.

This program is not just about teaching teachers new skills—it’s about creating a brighter future for learners everywhere.

TikTok Dominates Cultural Events

Brent Antonio
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0
TikTok Dominates Cultural Events

Key Takeaways:

  • TikTok is now the top platform for engaging with major cultural events.
  • Users check TikTok multiple times a day after big events happen.
  • TikTok keeps the conversation going longer than traditional media.
  • Advertisers can make the most of cultural moments on TikTok.
  • TikTok’s ad tools, like TopView and Pulse, boost brand recall and favorability.

TikTok Overtakes Traditional Media for Cultural Events

If you’re into big events like sports, music festivals, or trending topics, TikTok is probably your go-to place. New research from MAGNA shows that TikTok has become the number one platform for people to watch and engage with major cultural events.

After an event happens, 42% of TikTok users check the app multiple times a day. This means TikTok isn’t just a place to watch highlights—it’s where people go to keep the conversation alive. Unlike traditional media, which might only cover an event for a day or two, TikTok keeps the buzz going for much longer.

Why TikTok Is a Big Deal for Advertisers

Jorge Ruiz, a top marketing expert at TikTok, says the platform offers advertisers something traditional media can’t: the chance to tap into the excitement of cultural events. “TikTok is where the audience is engaged,” Ruiz explained. “Marketers can use the buzz around big events to boost their ads and reach new people.”

People Discover Events on TikTok First

The MAGNA study also found that TikTok users are 1.64 times more likely to first hear about major events on TikTok compared to other platforms. This makes TikTok a goldmine for brands looking to be part of the conversation early on.

To make the most of this, brands should plan their campaigns early. This includes securing top ad spots, creating content that aligns with the event, and keeping the engagement going even after the event ends.

TikTok’s Powerful Ad Tools

TikTok offers several ad tools that help brands capitalize on cultural moments. These tools have proven to be very effective.

1. TopView Ads

TopView ads appear right when users open the app. When used during major events, these ads boost brand recall by 30% and aided recall by 47%. This means people are more likely to remember the brands that advertise this way.

2. Pulse Premiere

Pulse Premiere places ads next to premium content from well-known publishers. During big events, this ad format increased overall favorability of brands by 8%.

3. Pulse Lineups

Pulse Lineups put ads next to trending user-generated content in specific categories. For example, during the July-August 2024 period, these ads were 259 times more likely to appear next to trending #USATeam videos.

Why This Matters for Brands and Users

TikTok’s ability to turn cultural moments into ongoing conversations is a big win for brands. By using TikTok’s ad tools, companies can ensure their messages are seen and remembered during major events.

For users, this means they get to stay engaged with the events they care about for longer. Whether it’s watching highlights, reacting to viral trends, or discovering new content, TikTok keeps the excitement alive.

What’s Next?

As TikTok continues to grow, it’s clear the platform will play an even bigger role in shaping how we experience cultural events. For brands, this is an opportunity to connect with audiences in a way that feels natural and engaging.

For users, it means more fun and creative ways to stay involved in the conversations that matter. Whether you’re a marketer or just someone who loves TikTok, one thing is clear: TikTok is here to stay, and it’s changing how we interact with major events forever.

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