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DIGITAL MARKETING MANAGER – ONCOLOGY BRANDING

LAWRENCE TOWNSHIP, NJ

50% Hybrid/Onsite.

Top skills: Marketing & Media strategy, execution, and measurement.

Required Skills:

• Bachelor’s degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
• Experience in pharmaceutical digital marketing is required.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.
• Experience leading digital engagement, channel, and analytics activities.
• Proven ability in managing digital agencies, partners, and cross-functional support teams.
• Competence in developing, evaluating, and activating DTC media plans.
• Demonstrated ability to successfully navigate internal MLR review processes.
• Strong oral and written communication skills.
• Product launch and/or Oncology experience a plus.
• Prior Digital or Media Marketing Agency experience is a plus.
• Launch and category experience is a plus.

Project Description:

• As the Manager, Omni-channel Experience, Strategy and Planning, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a client’s Oncology brand.
• You will serve as a dedicated omnichannel point-of-contact for this Oncology brand reporting into the Associate Director, Omnichannel Experience Strategy and Planning.
• This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in DTC digital marketing within the Rx pharmaceutical category.
• This role is part of the Omnichannel Planning & Production team, which sits within the broader Worldwide Customer Capabilities group.
• Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
• Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
• Supports cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs – driving operational effectiveness, business impact and meet objectives.
• Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, social media, and Search Engine Marketing.
• Support the execution of the engagement plan for the Brand.
• Contribute DTC engagement recommendations based upon customer insights and brand strategy.
• Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
• Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, DTC media, websites, mobile, eMail, social media, SEO/SEM, etc.).
• Partner with the digital agencies media partners and client’s Production team to define project scope, costs, timelines, and deliverables.
• Lead pull through digital tactics and media programs that drive business impact.
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
• Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
• Provide support and coverage to team on several areas of business.
• Demonstrate ability to track and manage annual digital program and media budgets.
• Hybrid work opportunity.
• Ability to work in the office two to three days a week is preferred.
• Business travel is TBD.

This 12+ month position starts ASAP.

ALPHA’S REQUIREMENT #23-00058

MUST BE ELIGIBLE TO WORK IN THE U.S. AS AN HOURLY W2 EMPLOYEE

Alpha Consulting Corp.

Job Title: Marketing Coordinator

Job Overview:

Per Se Group is looking for an excited and motivated marketing coordinator to join our team! This person should have a strong interest in learning more about marketing, the staffing industry and utilizing their digital skills for our growing company. The ideal candidate will have an understanding of a wide range of marketing functions, including graphic design, messaging and communications, copywriting, social media, and SEO.

The marketing coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines. From day one, you will work alongside the marketing manager to support our goals. This is a great opportunity for someone looking to start their career and grow into a role!

Key Responsibilities:

• Create visually appealing and engaging graphic design content, including graphics, videos, and infographics. Knowledge of Figma is a plus.
• Write blog posts and articles for our website and other online channels, following best practices for SEO.
• Conduct market and competitive research to identify trends and insights.
• Championing the Per Se company brand to bring it to life in digital channels.
• Collaborate with other departments to ensure consistency of messaging and brand image.
• Monitor social media accounts and engage with followers and customers.
• Help manage marketing campaigns and automations and track performance metrics.

Requirements:

• Bachelor’s degree in marketing, communications, or a related field.
• Excellent graphic design skills and proficiency in Adobe Creative Suite. Willingness to learn other marketing tools (Herefish, SEMrush, etc)
• Self-starter with excellent writing and communication skills.
• Ability to work independently, but comfortable taking direction.
• Strong organizational and time-management skills.
• Familiarity with SEO and SEM concepts is a plus.

This is an entry-level position with room for growth within the company. If you’re a creative problem-solver with a passion for marketing and a strong work ethic, we encourage you to apply.

This is a hybrid role, occasional onsite with a remote working schedule available after completing an onboarding period.

Per Sé Group

Job Title: Ecommerce & Marketing Manager (Home Goods / Cookware)

Location: New York, NY 10036

Industry: Home Goods (Cookware)

Market: US

Channel: DTC (Direct to Consumer), Online Sales, E-Commerce

Reporting to: US Managing Director

Direct Reports: 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

Languages: Native English speaker

Salary Range: (USD) About $9k in annual base

Benefits: Health, Dental, Vision, 401k…

Visa: Must have a valid work authorization

Job ID: CW23-018

Tags

Remote work policy: Hybrid (local: 2-3 days/wk), Hybrid (remote: fly in twice/mo), Full remote

Job Seniority: Middle Management Level

Company size: Small (1-50 ppl)

Company Ownership:

Keyword(s): Consumer Goods, Houseware / Tabletop, Interior Design / Furniture,

Function(s): Digital Marketing, eCommerce,

Region(s): NORTH AMERICA, USA, New York City area

OUR CLIENT

Our client for this Ecommerce & Content Marketing Manager job opportunities is a French group of brands engaged in the design, manufacturing and distribution of premium kitchen utensils to both professionals and home cooks and bakers. Their US office (9 people) is located in New York, NY and their 3PL is near Chicago, IL. The group operates 1 main brand and 2 other ones that will be launched in the US in the upcoming months. Their online sales are currently around $1.5Mio.

OBJECTIVE

They are looking for their new E-commerce & Content Marketing Manager to manage and develop the reputation and performance of their 3 brands, for which DtC is the main strategic channel, and wholesale is secondary.

IDEAL PROFILE

As they are still a small business in the US, they are looking for an Ecommerce and Digital Marketing professional who can step up to lead such departments for the first time. They are ready to help the right candidate get trained and coached on potential missing skills that could be useful for the business.

RESPONSIBILITIES

E-commerce

• Supervise all digital programs with external partners in relation to traffic acquisition, sales and conversion: PPC, SEO, SEA, Display, and email marketing
• Work with design experts and developers to maximize website UX / UI
• Build, manage and adjust engagement funnels for optimum conversion on websites
• Improve website performance and discover new trends and technologies through market research.
• Perform data analysis and build data driven strategies in order to deliver performance and achieve KPIs
• Work closely with BtB sales team to develop dynamic retail marketing programs and tools
• Report on performance KPIs, manage budgets

Digital Marketing

• Ideate the content marketing strategy and lead its development through a variety of channels and touch points such as media relations, social media, influencer and affiliate marketing, tradeshows, co-op, trade marketing…
• Initiate and animate a user-generated-content strategy involving the brands’ communities, consumers, influencers and professional chefs
• Define, build and deliver targeted seasonal campaign, establish and manage campaign schedules,
• Manage internal and external stakeholder relationships to successfully deliver marketing objectives
• This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

REQUIREMENTS

• At least 3 years of experience in a role with strong accent on content marketing strategy in a DTC environment for a CPG brand
• Experience developing digital marketing strategies
• Good understanding of web design and web analysis
• Strong marketing background, tech background a plus
• Understanding and experience in UX, Google Analytics and Shopify; Adobe Photoshop and/or InDesign a plus
• Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
• Basic knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools

ACCUR Recruiting Services | Executive Search for Consumer Industries

Position Overview

Encore Wire is currently looking for an experienced product manager to lead the company’s product development strategy to include management of Encore Wire’s extensive product portfolio, lead all new product development efforts, manage and advance the company’s patent portfolio, and drive innovation and efficiencies across the organization. The role is located in McKinney, Texas and will work collaboratively with Encore Wire’s customers, sales agents and broad multi-disciplinary teams within the company.

Essential Job Functions

• Develop and foster a contractor solutions program through regular travel and engagement with sales agents/distributors/contractors
• Foster strategic partnerships to align our products with other industry equipment/wire/service providers
• Understand, research, and follow technical trends in the industry and in general
• Maintain oversight of Encore’s patent portfolio as well as competitor’s patent submissions and expirations
• Identify markets through agent and customer engagement for new wire and cable products and help drive product development from conception to launch through constant interaction with R&D, quality control, process engineering, and operations
• Identify market expansion opportunities and development of go to market strategy
• Owns product line profitability and margin optimization
• Maintain Tableau dashboards and reporting for agent performance and daily/weekly/monthly/quarterly/annual reporting
• First line of contact for agent concerns with quality issues
• Develop and deliver training content to contractors, distributors and agents
• Provide technical support for product use and acceptability questions
• Manage current product portfolio enhancements/adjustments in line with operational needs, cost reduction strategies, market trends, and customer requests
• Support marketing initiatives for tradeshow exhibits, product information, copy development, and custom product sheets
• Develop tools and resources for agent optimization and best practice implementation
• Collaborates with other functions to provide input into segments, product marketing, account penetration, distribution, and commercial operations
• Identifies product expansion and/or penetration opportunities at existing and potential new customers

Qualifications

• Bachelor of Science Degree in an engineering discipline from an accredited university or college with a minimum of 3 years of product management experience or equivalent experience and a minimum of 10 years of electrical product experience in a product management role or similar capacity
• Proven track record as a product line owner with responsibility for the full lifecycle management of that product or product family
• Strong business financials, analytics and statistics background
• Knowledge in electronics and electrical componentry
• Working knowledge with industry specific regulatory standards (ASTM, ISO, UL, RoHS, etc.)
• Ability to interact at all levels of the organization and collaborate effectively with a diverse group of stakeholders
• Strong oral and written communication skills
• Strong business analysis, problem solving and strategy development skills
• Position requires the ability to travel an average of 20% of the time during a typical work week
• Candidates must already have a work authorization that would permit them to work in the US

Physical Requirements

• Requires repetitive movement
• Requires walking
• Requires kneeling, crouching and stooping
• Requires using hands to handle, control, or feel objects, tools or controls
• Requires lifting up to 50 pounds while bending, twisting and/or standing

NOTE: This job description does not contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Encore Wire Corp

About the Job:

Responsible for product and market research for the introduction of new and improved material handling products. Serves as liaison with Toyota engineers, internal departments, global Toyota development teams, dealers, and end customers on all aspects related to new product developments and pre-sales launch and sustaining activities.

What You’ll Be Doing:

• Leads market research/analysis for the introduction of new and improved products. Identifies and proposes new technology features, solutions, and products to solve customer material handling challenges. Technologies include: telematics (IoT), autonomous vehicles, robotics, lithium ion batteries, fuel cells, pedestrian detection, object recognition, perception, and Real Time Location Tracking (RTLS) technologies.
• Coordinates with various Toyota development teams globally on activities related to new product development and product releases.
• Presents market research, status updates, and recommendations to senior management for near term and long term product plans in alignment with corporate strategic plans.
• Creates sales forecast and product pricing proposals based on market research.
• Serves “Subject Matter Expert” role for product and market questions for assigned products for Toyota.
• Formulates product launch activities with other departments to assure successful sales launch of new products.
• Conducts product/market surveys, reviews product specifications, competitive features and provides recommendations for strategic product plans.
• Reviews government regulations/standards and gains an understanding of their effects on the products, anticipates changes, and make recommendations for new product features/changes
• Facilitate and coordinate various customer and vendor visits, sales presentations, training materials, and prototype truck evaluations.
• Works with management team to develop product press releases, dealer meeting content, sales support materials, and trade show plans.

Estimated average of 25% travel depending upon projects

What We’re Looking For:

• Four year undergraduate degree in a related discipline and 4+ years of related experience.
• Experience working directly with customers.
• General understanding of powered industrial equipment, electric motors and controllers as well as other industrial power technologies is a plus.

What You’ll Get in Return:

Toyota Material Handling offers a comprehensive benefits package for full-time employees which includes:

• Generous Salary + Bonus Program
• Low cost Medical with FREE Dental and FREE Vision Insurance
• FREE on-site medical center
• On-site Pharmacy
• FREE on-site gym membership
• Wellness program (offers premium discounts for the medical plan)
• 401k matching
• Group life insurance
• Employee assistance program (EAP) that allows for covered behavioral health visits
• Generous paid time off (PTO) allotment
• Between 13-14 paid holidays
• New Parent Leave

Affirmative Action Responsibility:

As a proud equal opportunity employer, reasonable accommodations may be available to individuals with disabilities to interview and to perform the essential functions of a role.

It is Toyota Material Handling’s policy to afford equal employment and advancement opportunity for all qualified individuals without distinction or discrimination because of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

About Toyota Material Handling

Let Toyota take your career to new heights. Toyota Material Handling provides employees with the opportunity to make a meaningful impact through innovation and creativity in an unmatched culture.

Based in Columbus, Indiana, Toyota offers a full line of high-quality material handling equipment sold under the Toyota brand for over 50 years. We hire great people from a wide array of backgrounds, not just because it is the right thing to do, but because it makes Toyota Material Handling stronger. We seek individuals committed to excellence with talent, skill and innovation. We offer a generous salary and benefits package with a pleasant and enthusiastic work environment.

Learn More about Toyota Material Handling Careers at www.ToyotaForklift.com/Careers

Follow us on Social Media:

• Facebook: www.facebook.com/ToyotaForklift
• Twitter: twitter.com/ToyotaForklift
• YouTube: www.youtube.com/user/ToyotaMaterialHdlg
• Instagram: www.instagram.com/toyotaforklift/
• LinkedIn: www.linkedin.com/company/toyota-material-handling

Toyota Material Handling

Creatis is looking for an experienced Sr. Digital Product Manager at one of our clients. This role is a full-time contract that will last for 7 months. This role is fully remote. In this opportunity, you will help define the client’s vision and solutions with business partners by understanding the customers and their goals, the market space and the business needs, and the goals for the overall organization.

Responsibilities

• Support communicating vision throughout the client’s organization; support the preparation and presentation of executive communications for a given portfolio of work
• Make strategic recommendations to business partners – guide decision-making based on data and analysis, act as the voice of the customer for the client in enterprise product(s) vision(s)
• Create requirements for capabilities and features based on, market insights, customer goals, business goals, product needs, technology updates, support tickets, demo team insights, sales team insights, and client requests
• Provide vision and direction to partner teams
• Align resources and desired business outcomes, and oversee the planning and execution of the work with partner teams
• Assess the value and prioritize enhancements to ensure work focuses on delivering maximum value
• Provide input on release planning and set expectations for delivery of new functionalities
• Provide an active role in mitigating impediments impacting team completion of Release/Sprint Goals
• Ensure the product meets all standards and requirements including brand, regulatory, accessibility, and overall best practices
• Support the creation and management of the analytics and metrics strategy – ensure proper tagging for future reporting
• Ensure that partners are informed of roadmap changes, release plans, and delivery status by leading product-level reviews with partners and leadership as required
• Support the definition and optimization of the SEO strategy for the experience
• Influences senior leadership to adopt new ideas, products, and/or approaches
• Translates highly complex concepts in ways that can be understood by a variety of audiences
• Gather and document content, technical and functional requirements
• Escalate risks and issues to leadership as appropriate
• Coordinate dependencies with other teams
• Conduct change management activities with marketing and business partners to ensure process and solution alignment

Qualifications

• Bachelor’s Degree or equivalent experience
• 3+ years’ experience in digital marketing, product, or similar function
• Experience developing and executing strategies and plans that meet business goals
• Possess and display technical website and digital platform acumen
• Experience managing highly complex technical projects with multiple stakeholders at the executive level
• Ability to work with the business to gather requirements and insights and translate those with the development teams into features and functionality

Preferred Qualifications

• Provider Look Up Product Experience
• Experience with reputation management for 1st and 3rd party reviews
• Experience triaging and responding to product support tickets
• B2C Marketing experience
• Understanding of modern digital marketing principles, strategies, and best practices for digital engagement strategies
• Experience working with data and facilitating API integrations between vendors and internal teams
• Experience with Yext or other reputation management platforms
• Experience with Adobe Experience Manager (AEM), Adobe Analytics, Workfront
• Excellent communication, collaboration, and presentation skills
• Excellent planning, prioritization, and organizational skills – detailed oriented
• Excellent creative problem-solving skills
• Strong analytical skills and ability to derive insights from data to drive better decision-making and planning
• Self-starter and learner with a hands-on approach

Who We Are

Creatis is part of the 24 Seven family of brands. We provide contract, interim leadership, and direct-hire talent to our clients. Our sister company, Antenna, provides staffing and direct hire solutions as well as the full services of a professional design studio. Creatis provides a better way to make marketing work. We do this by connecting marketers with companies to help them adapt and grow their business. Our goal is to understand you, so we can advocate for your interests and help you steer your career. If you are looking for your next marketing opportunity, we are here to help.

Creatis

Contract Length: 6 months with potential to extend

Our client in the global professional services industry is seeking a Project Manager to work with and support the GMO go-to-market enablement team in the delivery of a new global content hub platform. This role will support the development, roll-out and initial maintenance of the global content hub.

What you will do:

• Own the content hub project plan and day-to-day responsibilities. For example,organizing and facilitating project meetings, noting actions and making sure that timelines are adhered to.
• Work cross-functionally with business partners in the GMO, the GC&I, territory team and the third-party vendor.
• Review user stories and drafting business rules to verify they meet business requirements and map user journeys and user flows to support different use case scenarios.
• Provide project support as required, e.g., content upload, UAT, etc.
• Work with the project leads and keep them informed on project progress and obstacles and post-implementation support.
• Manage stakeholder needs and expectations and communicate effectively for ongoing project progress visibility.
• Deliver user journey maps and business rules to meet business expectations.
• Take ownership of project plansand adhere to timelines.

Qualifications

• Project management experience.
• Experience working with international teams.
• Stakeholder management skills.
• Experienced professional with in-depth knowledge of business and systems analysis.
• A mature understanding of the professional services environment (preferred) and how content flows between marketing, sales functions, and client services teams.
• Experience in delivering projects both in accordance with Agile and Waterfall methodologies.
• Results focused on the ability to work under pressure, to deadlines, and without constant supervision.
• Proficient in the use of Microsoft Office applications (Word, Excel, Outlook, Teams, PowerPoint) and the Google Suite of tools.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

HelloKindred (formerly VentureWeb)

Syft Technologies is searching for a highly qualified marketing coordinator who can make immediate contributions to our ongoing marketing initiatives. The ideal candidate will have experience in a wide range of marketing functions including lead management and nurturing, event coordination, outbound communications, digital advertising, image design, SEO / SEM, and social media.

The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. If you have excellent communication skills and a passion for driving company growth through marketing, we want to meet you!

Responsibilities for Marketing Coordinator

• Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
• Independently coordinate tradeshow and regional marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and sales data. Create comprehensive reports.
• Manage relationships with external partners to ensure high-quality and timely execution of marketing programs
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
• Conduct market research and identify trends

Qualifications for Marketing Coordinator

Requirements:

• Bachelor’s degree in business administration, marketing, communications, or a related field
• At least 2 years of hands-on experience in marketing
• Knowledge of traditional and digital marketing tools
• Solid computer skills, including MS Office, web analytics and Google AdWords
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must have strong organizational and project management skills, as well as attention to detail
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Must have a high level of creativity

Nice to Haves:

• Experience with research methods using data analytics software
• Experience with SEO/SEM campaigns
• Familiarity with Customer Relationship Management and Content Management System software
• Occasional travel may be required

Location

• US Remote, Austin-based preferred

Compensation and Benefits

• $45k – $75k annually depending on experience
• Health, dental, and vision insurance
• 401k savings plan
• Paid time off
• Flexible work hours

About Syft

Syft was founded in 2002 and has over 150 professionals in 7 countries. Syft is considered the world leader in real-time, direct injection mass spectrometry with more than 20 years of SIFT-MS expertise. Syft instruments support a broad range of industries worldwide including semiconductor manufacturing, pharma and CDMOs, environmental protection, automotive, food, flavor and fragrance, and many more. Syft has offices throughout the world offering 24/7 service and support including those in New Zealand, Korea, Taiwan, Singapore, Germany and the U.S.

Syft Technologies

J. Wade Public Relations is a boutique lifestyle PR and social media firm with a coveted portfolio of top hotel, restaurant, design, real estate, and fitness clients, including 1 Hotel San Francisco, Turks and Caicos Islands Tourist Board, Four Seasons Resort Napa Valley, Four Seasons Hotel Embarcadero, Jordan Winery, Jay Jeffers, Celebrity Chef Michael Mina, Garza Blanca Resorts & Spas in Mexico, Les Bordes Estate in France’s Loire Valley, Yerba Buena Island, Urban Villages (Populus | RailSpur), Yonder Escalante, Tony’s Pizza, and more. 

We are currently seeking an experienced social media manager to join our tight-knit team of seasoned specialists. The ideal candidate has 2 – 5 years of social media experience, is highly organized, collaborative, creative, and has a positive can-do attitude. This position reports to our Director of Digital Strategy.

The social media manager’s responsibilities will include:

• Assist to develop social media strategies for a variety of clients across Instagram, Facebook, and LinkedIn
• Act as a day-to-day lead for clients, including account management and responses to timely requests
• Develop social media content calendars
• Develop and edit Instagram Stories and Reels
• Schedule approved content across platforms
• Help to manage photo shoots including shot list development, scheduling, and final photo selections
• Oversee community management (monitoring and responding to comments and DMs)
• Influencer relations, including research, outreach, contracts and briefs
• Assist with paid social media campaigns
• Assist with monthly social media reports
• Monitor social media trends and staying abreast of new platforms and best practices
• Support with managing junior team members

Required Qualifications:

• 2-5 years of work experience with social media content creation
• Strong understanding of the social media landscape, including Facebook, Instagram, TikTok, etc.
• Experience creating compelling social media content
• Excellent writing, storytelling and communication skills
• Understanding of marketing principles and social media analytics
• Working knowledge of content creation, reporting, and scheduling tools like Sprout Social, Later, Canva, etc.
• Highly organized and able to simultaneously manage multiple projects
• Works well in a collaborative team environment

Great corporate culture with many perks that ensure we stay connected while we maintain a hybrid schedule, including quarterly get-togethers, office closure between Christmas and New Year’s, and summer Fridays. 

Competitive benefits package with competitive base salary commensurate with experience, year-end bonus, 401(k), and full health care benefits. J. Wade PR also provides ample opportunities for learning and career growth.

San Francisco, Los Angeles, and Denver-based candidates are preferred.

Learn more about the agency and our client roster by visiting www.jwadepr.com and follow us on Instagram at @jwadepr.

J. Wade Public Relations

Status: Full-time

Compensation: DOQ plus bonus and benefits

POSITION SUMMARY

The WWVWA utilizes nearly all facets of marketing to promote the Walla Walla Valley wine region, including research, public relations, advertising, strategic planning and sales distribution. The primary tools for reaching the Walla Walla Valley Wine Region’s target market segments are wine events, media relations, advertising and Valley-wide product and distribution development. The WWVWA targets the following four market segments:

1.      Wine consumers residing outside of the Walla Walla Valley.

2.      Wine wholesale and retail trade.

3.      Wine, travel, and lifestyle media.

4.      Walla Walla Valley residents who purchase wine and/or assist in promoting the Valley’s wine industry through word-of-mouth.

Events are a key tool used to market and promote the Walla Walla Valley wine region. Local and out-of-town events are used to promote wine tourism to the Walla Walla Valley and the wines produced by WWVWA member wineries to consumers, media and trade. At present, the WWVWA events include:

1.      Walla Walla Wine On Tour Events – Seattle, Portland, Boise (400 trade/media and 400 consumers per location)

2.      Reveal Walla Walla Valley wine futures auction (3 sessions over 2 days)

3.      Celebrate Walla Walla Valley Wine (3-day event with 600 attendees, familiarization tour with media)

4.      Wander Walla Walla Valley Wine (self-guided itinerary series presented by local winemakers)

5.      Barrel Full of Money charitable fundraiser wine reception and auction (150 attendees)

The Marketing Manager will work closely with the Wine Alliance Staff, Board and applicable committees in planning and executing all aspects of these events, including management of both consumer and industry participation, as well as participation by WWVWA members. The Marketing Manager must possess strong interpersonal and leadership skills, as well as an ability to work independently, while still meeting the objectives laid out in the WWVWA 3-year strategic plan and marketing plan.

DUTIES AND RESPONSIBILITIES

Marketing & Communications

• Work closely with the Executive Director and Development Manager to develop an annual marketing plan and budget.
• Work with Development Manager to develop media plans (which may include print, radio, television, electronic, and social) focusing on WWVWA consumer events and/or marketing campaigns.
• Develop PR plans, potentially in conjunction with PR agency. Write & distribute press releases.
• Oversee ongoing WWVWA consumer and media communications, including assisting with and occasionally making presentations at the mid-annual and annual membership meetings.
• Issue reports and/or updates to the Marketing Committee and subsidiaries, Board of Directors and members on a regular basis.
• Manage the development and implementation of the Walla Walla Valley Wine Alliance brand. Oversee development of key messages and work to ensure broad acceptance and adoption of best practices resulting in messages that are consistent and accurate in presenting the Walla Walla Valley in DTC channels.
• Proactively pursue media placements to promote the Walla Walla Valley AVA and its membership.

Events

• Work in conjunction with Executive Director to identify and secure sponsorship opportunities.
• Oversee the effective implementation of existing consumer & media programs and events.
• Work in conjunction with the Executive Director, Board of Directors and applicable committee members to create and implement new initiatives to meet the goals and objectives of the Wine Alliance and/or member needs.
• Oversee the planning and execution of all consumer event components, including venue selection, event websites, ticketing websites, event marketing, ticket sales, collateral oversight, catering, volunteer coordination, budget, budget reporting, set-up and tear-down, and obtaining liquor licenses and permits when necessary.
• Create event budgets in conjunction with the Executive Director.
• Occasionally make presentations on event plans and past event reports at mid-annual and annual membership meetings.

General

• Oversee the production of the annual Walla Walla Valley Wine Guide. Responsibilities will include gathering winery, grower and partner member information, selling advertising, maintaining branding and updating new content.
• Oversee the WWVWA website, including content management system and interaction with the website developer.
• Oversee production of printed materials (event and tasting room brochures, posters, postcards, etc.) and the ongoing updating and maintenance of the website and other new media applications that support consumer engagement.
• Manage and direct vendors engaged by the WWVWA to provide specific support or deliverables. Work with staff and selected vendors to develop media kits, advertising copy and other promotional materials.
• Provide content for purposes of producing process documents for events.
• Provide support to Development Manager for membership & trade-facing events and programs as resources allow.

QUALIFICATIONS

• Three plus years of relevant marketing and communications experience in a nonprofit organization, private business, or PR/marketing agency. Independent consultant experience does not qualify. Wine industry experience preferred.
• Four-year college degree from an accredited institution in communications, journalism, marketing, hospitality management, business or related discipline.
• Staff and/or consultant management experience a plus.
• Excellent organizational and time management skills.
• Excellent communication skills, including written, phone, presentation, and interpersonal. Written skills should include the ability to write creatively, accurately and in correct English language prose.
• Ability to effectively develop and manage an annual marketing and communications budget.
• Ability and willingness to work extended hours during evenings and weekends when necessary.
• Computer proficiency – Windows, Microsoft Word, Outlook, Excel, PowerPoint, etc.
• Ability to represent the WWVWA and its membership in a positive, professional and mature manner.
• Ability to operate under tight time constraints and occasional stressful conditions.
• Ability to occasionally travel outside of the Walla Walla Valley.
• Able to lift up to 50 pounds.

Walla Walla Valley Wine