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Balfour & Co. is one of the world’s largest Collegiate and High School commencement services companies, leading the industry in digital product innovation by helping students and their families celebrate the most meaningful moments in their lives. Operating under Balfour®, GradImages®, University Photo®, Gaspard®, ArtCarved®, KeepSake® and Taylor Publishing Company®, the Company provides personalized products such as class jewelry and apparel, yearbooks and commercial printing, graduation cap and gowns, announcement products and photography through digital marketing technology, personal in-school deliveries, and customized school assortments. To learn more visit Balfour.com, the destination for Graduation products, and GradImages.com, the industry’s largest commencement photography platform. The Company operates throughout North America with around 5,000 team members. From our start in 1913 to today, the Company has grown and evolved in many ways but the quality of our products and our commitment to our people have been at the highest standards throughout this long history.
Position Summary: As the Director/VP of Marketing, you will be the driving force behind all marketing efforts at Balfour, leading the charge in both B2B account-based marketing and direct-to-consumer (DTC) marketing. Your mission will be to generate excitement, foster customer engagement, and drive revenue growth across all channels. With a focus on email and direct mail, you will create innovative campaigns that captivate our audience, while also leading social engagement programs to expand our reach and deepen customer connections.
Roles and Responsibilities: Marketing Strategy and Leadership:
• Develop and execute visionary marketing strategies that align with Balfour’s mission, leveraging email and direct mail as primary channels to drive brand awareness and customer engagement.
• Lead the marketing team, fostering a collaborative and high-energy culture focused on exceeding expectations.
• Set and surpass key performance indicators (KPIs), providing regular reports and insights to the executive team.
• Manage the marketing budget, maximizing ROI and driving innovation.
B2B and DTC Campaign Development and Execution:
• Create captivating marketing campaigns across digital, social media, print, and events to establish Balfour as the go-to source for personalized graduation products, both for our B2B partners and direct-to-consumer market.
• Utilize market research and analysis to identify emerging trends, customer preferences, and competitive landscapes, shaping marketing strategies accordingly.
• Optimize digital marketing efforts, including SEM, content marketing, and social media campaigns, to enhance customer engagement and loyalty.
Social Engagement Programs:
• Develop and lead social ambassador programs, leveraging social media influencers to amplify brand reach and strengthen customer connections.
• Develop and lead ongoing social calendar development.
Cross-functional Collaboration:
• Collaborate closely with cross-functional teams, ensuring seamless integration and alignment of marketing strategies.
Qualifications: Leadership and Experience:
• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum 10 years of experience in senior marketing roles, preferably in the consumer goods industry.
• Proven leadership experience, successfully guiding and developing high-performing marketing teams.
Marketing Expertise:
• Expertise in email and direct mail campaigns, driving customer engagement and revenue growth.
• Track record of launching and managing successful social programs to amplify brand reach.
Analytical Skills and Strategic Thinking:
• Strong understanding of market research and analysis, data-driven decision-making, and ROI measurement.
• Proficiency in digital marketing strategies and tools, including SEO, SEM, content marketing, and social media.
Communication and Collaboration:
• Excellent communication and collaboration skills, with the ability to influence stakeholders.
• Strong business acumen and strategic thinking, with a passion for innovation.
Location: This role is based in our Aventura, Florida office. We will not consider remote work for this role.
Join Balfour as our Director/VP of Marketing, and lead our comprehensive marketing efforts, encompassing both B2B and direct-to-consumer initiatives. Together, we will create remarkable experiences, celebrate achievements, and shape the future of our brand. Apply now and embark on an incredible journey with us.
Please reach out directly to the CMO: https://www.linkedin.com/in/melissagoodis/ or via https://www.balfour.com/careers
Balfour & Co
Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.
Job Summary
The Digital Marketing Coordinator will provide support for the firm’s website, client alert program, social media, podcasts, blogs, digital marketing, and other related activities.This role will also provide support for a variety of marketing and communications activities and projects.
Job Responsibilities
- Assists in management of the firm’s website, including making routine text edits to biographies and practice descriptions and creating new content pages, monitoring expired content, tracking client permissions for website matter descriptions, and more.
- Assists in the process of updating lawyer biographies on Crowell.com, including updating the content and formatting, and tracking progress.
- Supports client alert formatting, risk review and distribution process.
- Assists in the management of analytics and reporting for website, alerts, social media and podcasts. Provides input and analysis to key stakeholders as necessary.
- Assists in optimization of website and blogs using SEO tools, ensuring website content is up-to-date and relevant.
- Assists in management of digital marketing projects and tasks using project management tracking system.
- Assists with cleaning code and clearing hierarchies of information with concise metatag organization.
- Produces firm content using channels, including podcasts and videos (recording, editing, publishing, and promoting).
- Provides support for firm blogs, podcasts, apps and microsites.
- Assists with writing requirement documents for new features, bugs, or back-end changes that will be provided to vendor for implementation
- Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance
Qualifications
Knowledge, Skills, and Abilities
- Strong proficiency with HTML, social media platforms, Microsoft Office Suite, required. Experience with RubyLaw a plus.
- Excellent editing and proofreading skills.
- Ability to organize and prioritize work in a dynamic and complex environment to meet deadlines and daily requirements.
- Demonstrated ability to communicate clearly and effectively, both orally and in writing, with attorneys, staff and vendors.
- Ability to quickly learn and utilize technology tools and resources.
Education
The position requires a Bachelor’s degree.
Experience
The position requires a minimum of four (4) years of directly related experience during which knowledge, skills and abilities relevant to the position were acquired.
Prior law firm experience desirable.
Additional Information
Crowell & Moring LLP and Crowell & Moring International LLC take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.
Our Firm is committed to fair and equitable compensation practice in accordance with applicable laws. The salary for this position is $52,600 – $76,100. Additional compensation may include a discretionary bonus. Other benefits include healthcare, vision, dental, retirement, and all-purpose leave. The salary for this position may vary based on location, market data, an applicant’s skills and prior experience, certain degrees and certifications, and other factors.
EOE m/f/d/v
Crowell & Moring LLP participates in the E-Verify program.
Crowell & Moring
The Director of Marketing will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand including web, customer service and social media metrics. This position will inspire and foster communications between business development, marketing, public relations and others to facilitate the strategic growth of OVG. The role is an individual contributor that will have multiple stakeholders and teammates in producing significant momentum.
This role will pay a wage of $70,000 to $80,000.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).
- Develop, implement and evaluate marketing strategy to promote concerts/shows and venues
- Explore cross-marketing opportunities with the area partners and throughout the community
- Create and maintain relationships with local, regional and industry media partners and promoters
- Develop and execute marketing plans to promote all artists/tours coming to Macon
- Negotiate contracts and implement creative cash/trade proposals/campaigns with media partners including digital, radio, print, TV and outdoor
- Create pre-show and post-show guest experiences that draw guests to the venue and surrounding area
- Manage internal marketing assets for all events including but not limited to marquees (digital billboards), in-arena digital video boards and ticket giveaways, LED ribbons, posters and more
- Develop and execute social media campaigns, email marketing, and promotions to drive ticket sales and fan engagement
- Develop and implement creative campaigns to promote premium seating sales
- Prepare press releases, pitches and media drops for events and venue initiatives
- Write or review copy for news releases, public service announcements, and weekly calendars concerning upcoming events and provides for distribution to the media, business chambers and visitor service bureau
- Carefully coordinate activities with all internal departments and external personnel to ensure project success
- Create and manage brand voice on all social media platforms
- Monitor social media networks; administer the scheduling of posts and respond and communicate with fans directly
- Prepare and maintain project budgets, work closely with General Manager on post-show recaps
- Collaborate closely with the Box Office to ensure all event aspects are accurate and running accordingly
- Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day activation
- Analyze marketing efforts and adjust efforts based on learnings, trends, and activity
- Create and implement grassroots initiatives for all events
- Project manage F&B initiatives in collaboration with venue F&B general manager and division marketing leads
- Enhance existing promotional initiatives and develop new marketing programs and initiatives to maximize ROI such as third party partnerships, new media avenues, etc.
- Participate in the development and implementation of annual marketing goals, objectives, and management of department budget
- Direct the hiring and training of marketing staff members and oversee their daily activities, including graphic design, in accordance with company policy and addressing complaints and resolving problems as needed.
- Interpret the venue customer experience to be measured.
- Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
- Create corporate collateral materials such as print and digital ads, promotional pieces, posters, schedules, calendars and various brochures from concept to completion
- Plan and oversee OVG’s advertising and promotion activities including print, electronic, and digital outlets. This includes full-cycle production including but not limited to writing all ad copy; working with outside advertising agencies on ongoing projects; working with graphic designers and printers to oversee design, layout and production of promotional materials
- Leverage sponsorship opportunities to increase brand awareness and synergies
- Develop self-produced revenue generating events
- Recommend changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities
- Standardize reporting of digital marketing campaigns using Google Analytics to track revenue and KPIs
- Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies and brand management.
- Maintain knowledge of trends/best practices and influence the business, project teams and peer groups to constantly innovate and align around an integrated strategy.
- Leverage strong research and analytical skills analyze data and inform management on key perceptions and trends to drive strong decision making.
- Drive the completion key deliverables with strong attention to time, quality, impact and style.
- Partner with web development team to direct site features, design and goals focusing on customer engagement.
- Other duties as assigned.
- Bachelor’s Degree or better from an accredited college or university with major coursework in marketing, public relations, business administration or other related field
- Minimum of 5-7 years of increasingly responsible experience in sales and/or marketing required, preferably with sports facility, convention center, performing arts facility or other multi-purpose public assembly facility
- Knowledge of marketing and advertising/sponsorship program development
- Knowledge of Public Relations
- Knowledge of Website maintenance
- Knowledge of federal, state and local regulations
- Demonstrated proficiency in Microsoft Office applications and word processing, spreadsheets, database, presentation, graphic design, PowerPoint and Internet software
- Proficiency with publishing software such as Microsoft Publisher, Illustrator and Adobe Photoshop
- Proficiency with media buying and promotions
- Ability to travel as required
- Ability to work nights and weekends as required
- Ability to work with wide array of client groups, vendors and business partners enterprise-wide
- Instruct and assist current vendor community with social media marketing strategies for their individual business locations on the fairgrounds
- Analytical skills to forecast and identify trends and challenges using website analytics
- Basic computer proficiency: Outlook, Excel, Word, and PowerPoint
- Excellent verbal and written communication skills
- Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff and the general public
- Working knowledge of mobile, POS and payments to digital menu boards, guest apps and loyalty systems
- Digital expertise with various digital channels including website optimization, social media, and data acquisition.
- An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
- Creativity skills that inspire brand loyalty
- Innovator with increasing per caps and generating profitability
- A passion for building success that can be measured with data
- A results-driven leader who thinks in terms of ROI
- Demonstrated experience influencing peers and leadership teams
- Ability to operationalize a strategy
- Flexible skill set that can be applied across a variety of relationships/situations
- Demonstrable track record of success
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Comcast
The role of the Senior Content Marketer is to plan, execute, measure, and optimize our social media presence, organic content, and paid ads. The person in this role will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. They must bring forth a strong arsenal of content techniques and paid media methods to promote our services and public image.
Intero Chiropractic
Crowell & Moring LLP is an international law firm with offices in the United States, Europe, MENA, and Asia that represents clients in litigation and arbitration, regulatory and policy, and transactional and corporate matters. The firm is internationally recognized for its representation of Fortune 500 companies in high-stakes litigation and government-facing matters, as well as its ongoing commitment to pro bono service and diversity, equity, and inclusion.
Job Summary
The Digital Marketing Coordinator will provide support for the firm’s website, client alert program, social media, podcasts, blogs, digital marketing, and other related activities.This role will also provide support for a variety of marketing and communications activities and projects.
Job Responsibilities
- Assists in management of the firm’s website, including making routine text edits to biographies and practice descriptions and creating new content pages, monitoring expired content, tracking client permissions for website matter descriptions, and more.
- Assists in the process of updating lawyer biographies on Crowell.com, including updating the content and formatting, and tracking progress.
- Supports client alert formatting, risk review and distribution process.
- Assists in the management of analytics and reporting for website, alerts, social media and podcasts. Provides input and analysis to key stakeholders as necessary.
- Assists in optimization of website and blogs using SEO tools, ensuring website content is up-to-date and relevant.
- Assists in management of digital marketing projects and tasks using project management tracking system.
- Assists with cleaning code and clearing hierarchies of information with concise metatag organization.
- Produces firm content using channels, including podcasts and videos (recording, editing, publishing, and promoting).
- Provides support for firm blogs, podcasts, apps and microsites.
- Assists with writing requirement documents for new features, bugs, or back-end changes that will be provided to vendor for implementation
- Monitors website performance, finding and correcting errors in content, broken links, or other needed maintenance
Qualifications
Knowledge, Skills, and Abilities
- Strong proficiency with HTML, social media platforms, Microsoft Office Suite, required. Experience with RubyLaw a plus.
- Excellent editing and proofreading skills.
- Ability to organize and prioritize work in a dynamic and complex environment to meet deadlines and daily requirements.
- Demonstrated ability to communicate clearly and effectively, both orally and in writing, with attorneys, staff and vendors.
- Ability to quickly learn and utilize technology tools and resources.
Education
The position requires a Bachelor’s degree.
Experience
The position requires a minimum of four (4) years of directly related experience during which knowledge, skills and abilities relevant to the position were acquired.
Prior law firm experience desirable.
Additional Information
Crowell & Moring LLP and Crowell & Moring International LLC take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.
Friendly organization promoting Firm Life, 37.5-hour work week, educational opportunities and the ability to grow abounds.
EOE m/f/d/v
Crowell & Moring LLP participates in the E-Verify program.
Crowell & Moring
Weitzman is recruiting for a Marketing Director at our Golden Triangle Mall located in Denton, Texas. The Golden Triangle Mall is a 765,000 square-foot enclosed shopping center featuring more than 90 national retailers, specialty shops and restaurants. Golden Triangle Mall is managed by Weitzman, a leader in commercial management and development services. Weitzman has an immediate opening for a Marketing Director at Golden Triangle Mall
Responsibilities
- Provide superior customer service to retailers, customer and sponsorship partners.
- Direct and participate in a wide variety of social media activities such as Facebook, Twitter, mall website updates, Foursquare, etc.
- Support promotional concepts, services, and marketing programs that drive sales/traffic and NOI growth for the center.
- Assist in local implementation of key marketing programs including holiday, kids/family and fashion.
- Serve as point person for sponsorship event activations.
- Develop retailer relations by establishing and maintaining a thorough understanding of the retailer business.
- Support the General Manager in preparation of sales and traffic reports, media relations and other necessary marketing documents.
- Encourage and proactively lead team communication and idea exchanges.
- Work GTM special events which may be held at night, on weekends and/or holidays.
Qualifications
- College Degree with a minimum of 5 years direct mall or lifestyle marketing experience.
- Excellent communication and interpersonal skills, ability to coordinate a high level of activity under tight deadlines while maintaining a friendly, professional demeanor.
- Proficient in MS Office Suite, PowerPoint, Photoshop and Illustrator.
- Knowledge of fundamental accounting principles with budget experience.
- Proficient utilizing social media.
- Flexible to work nights, weekends and holidays as needed.
Visit our website at www.weitzmangroup.com or follow us on Twitter @WeitzmanTexas, Facebook and LinkedIn for other employment opportunities.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
Weitzman
Job Title:Digital Marketing Assistant
Location: Brentwood, TN 37027
Duration: 4 Months
Job Description:
Duties:
- Provide on-going support to digital marketing department by supporting priorities, major initiatives and all requests to connect artists & consumers
- Keep up to date on all upcoming releases, campaigns, and content
- Schedule and submit content for CCMG/MOTG socials 1 week in advance to be approved by supervisor
- Coordinate posting for all label social media channels and interact daily on CCMG/MOTG socials to
- promote engagement
- Track artist social growth for label roster and label accounts weekly
- Update CCMG website with updated artist links to all socials, pictures, and news articles
- Submit VEVO forms for videos, branding flips, channel updates, video optimizations
- Optimize and schedule Facebook PMVs (title, description, tags, thumbnail, adding to playlist, etc.)
- Manage YouTube Community updates and posts for roster with supervisor approval
- Update CCMG YouTube Channel playlists prioritizing new releases as well as updating our YouTube
- playlist growth tracking document
- Research current social and digital trends and ideas for overall growth (YouTube, TikTok, Instagram, etc.)
- Report project updates or questions in weekly meeting with supervisors
- Make release summary presentations with social analytics and online performance
- Gather the social following of all Christian artists and calculate the total market share for each label
Skills:
• Ability to work well with others in a team environment
• Strong organizational and time management skills
• Detail oriented, independent, flexible and proactive
• Must be a critical thinker who works well across multiple active artist campaigns • Proficient on Social Media platforms, Microsoft Suite, Excel, Outlook
• Experience in Adobe Photoshop, Illustrator, iMovie a plus
TalentBurst, an Inc 5000 company
We’re looking for a marketing coordinator to join our tight-knit team of marketing professionals in their efforts to build the best brands. The ideal candidate is adept at coordinating and implementing marketing communication projects with responsibilities in social media, public relations, search marketing, advertising, and brand promotion. If you’re interested in advancing your career in the industry in an energetic and creative work environment, we can’t wait to see your application.
WizeHire
VLTED is a non-gambling sports prediction app meant to resemble a social media platform. You can post your hottest sports takes, challenge your friends, join pools and react to your friends’ posts. We are looking for someone to help us grow the app by bringing more users to the app.
Responsibilities
-Grow VLTED’s app
-Manage a team of ambassadors
-Develop focus groups
-Interact with VLTED’s top marketing executives
Qualifications
-1 to 2 years marketing experience
-Recent college graduate 2023
VLTED
We are seeking a dynamic and creative Digital Content Producer to join our team at Park Place Finance, a leading hard money lending firm. As a Digital Content Producer, you will be responsible for increasing our brand presence and engagement through creating engaging videos, posts, blogs, articles, and creating and managing a podcast. This role offers a unique opportunity to showcase your storytelling skills, creativity, and expertise in media production.
Responsibilities:
- Collaborate with team members to script and storyboard videos that align with our brand and marketing objectives.
- Film and edit videos, applying your creative vision and technical skills to produce compelling and visually appealing content.
- Utilize industry-standard software and equipment to deliver high-quality videos and podcasts that captivate our target audience.
- Plan, produce, and publish podcast episodes on various podcast platforms developing episode concepts, coordinating guest interviews, and ensuring timely and consistent releases
- Develop and implement strategies to increase our social media presence through engaging posts, blogs, articles, and other content formats.
- Stay up-to-date with the latest trends and best practices in media production, podcasting, video editing, and social media marketing.
Qualifications:
- Experience in the mortgage/lending industry is a plus
- Experience or Bachelor’s degree in Film Production, Media Studies, Communications, or a related field.
- Proven experience in podcast production, including planning, recording, editing, and publishing episodes.
- Proficiency in video production techniques, including scripting, filming, and video editing using software such as Adobe Premiere Pro or Final Cut Pro.
- Excellent organizational and project management skills to handle multiple projects and meet deadlines.
- Strong written and verbal communication skills, with the ability to adapt content to different platforms and target audiences.
- Familiarity with audio recording equipment, editing software, and video production equipment.
If you have a passion for storytelling, a keen eye for visual aesthetics, and a knack for creating compelling media content, we would love to receive your application!
Park Place Finance, LLC – Hard Money Lender