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Company Name

ARS-Rescue Rooter

Overview

The Social Media Manager leads and executes data-driven strategies designed to meet annual revenue and profit goals through social media channels. This role focuses on growing brand awareness, engagement, and conversion rates across various platforms, with a strong emphasis on Return on Ad Spend (ROAS) and achieving key business targets. Responsibilities include developing and refining social media strategies, managing account structures, and tracking performance across all brands and branches within the ARS portfolio. This includes tailoring strategies for local brands and individual branches. Other key duties include managing content and promotional calendars, overseeing campaigns, analyzing performance data, and continuously optimizing strategies based on insights. This position collaborates closely with the marketing, PR, and field operations teams to ensure social media efforts align with broader business objectives, delivering consistent messaging and enhancing customer engagement.

Responsibilities

Success Factors:

Leads/Gets Results

• Develop and execute paid social media strategies to deliver measurable results, such as a 10% increase in engagement, 20% boost in organic reach, or a 15% conversion rate from social-driven traffic.
• Conduct regular audits of social media accounts to ensure proper structure, brand alignment, and performance targets are consistently met.
• Build and maintain a social media analytics dashboard for real-time performance tracking and identifying areas for improvement.
• Analyze paid social campaign data weekly to adjust targeting, creative, and messaging, ensuring campaigns meet or exceed ROAS goals.
• Provide monthly reports with performance insights and actionable recommendations to guide leadership decisions.
• Proactively identify new platforms and trends to boost social media revenue by at least 10%.
• Inspire and guide team members to optimize current programs and elevate overall performance.
• Drive alignment and collaboration across teams, ensuring everyone is working towards shared goals.
• Take initiative and bring strategic insights and solutions to company leadership without needing explicit instructions.
• Manage content and offers to align with ARS’s seasonal business needs, ensuring both individual branches and brands meet business objectives.

Grows People/Teams (Internal/External)

• Build and lead a data-driven social media team, ensuring proficiency in key analytics platforms (e.g., Google Analytics, Hootsuite, Sprout Social) to drive results.
• Foster a culture of accountability by setting clear metrics and tracking individual/team contributions regularly.
• Use data to identify skill gaps and provide coaching, aiming for a 20% improvement in team productivity over 12 months.
• Develop succession plans to maintain high retention rates, keeping turnover below industry standards (<10%).

Fact-Based Decision Making

• Collaborate with marketing analysts to track daily metrics (e.g., click-through rates, customer acquisition costs, social engagement),using data for tactical adjustments.
• Use predictive analytics to forecast social trends, budget requirements, and ROI for proactive strategy adjustments.
• Implement A/B testing to optimize campaign creative and targeting strategies.
• Conduct root-cause analysis to resolve performance issues and identify opportunities for a 15-20% improvement in KPIs.
• Partner with analysts to assess social media performance daily, identifying trends and growth opportunities.
• Continuously refine social media strategies based on data-driven insights.
• Tackle complex problems with innovative solutions that drive business success.

Effective Communicator

• Deliver data-driven presentations to senior leadership with clear justifications for strategic changes and resource allocation.
• Ensure all social media communications are aligned with brand messaging, using performance data to optimize tone, format, and platform choice.
• Foster cross-functional alignment by demonstrating how social media efforts support broader marketing and revenue goals with data-backed strategies.

Qualifications

Experience Required:

• Education – bachelor’s degree in marketing, Communications, or a related field.
• Work Experience – 5+ years of experience in social media marketing, including 2 years in a leadership role, preferably in home services or consumer-facing industries. Experience growing brand presence and delivering on key business targets like revenue and engagement.
• Paid Campaign Management – Proven success in managing paid social media campaigns, optimizing ads, and achieving measurable results.
• Collaboration – Experience working closely with teams like IT, finance, sales, and customer service to align social media with overall business goals.
• Project & Crisis Management – Strong organizational skills to manage multiple campaigns and the ability to handle crisis communication on social media.

Preferred Qualifications:

• Experience in the home services or adjacent industry.
• Certifications in social media or digital marketing (e.g., Facebook Blueprint, Google Ads).
• Experience with influencer marketing and marketing automation tools (e.g., HubSpot).

Physical Qualifications:

• Position is Hybrid
• Monthly and quarterly out of town travel to meet with marketing leadership, partners, and field team(s)
• Able to sit or stand for long periods of time

ARS-Rescue Rooter is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, ARS-Rescue Rooter may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

About Twine

We’re a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we’ve become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That’s where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they’re businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

Our client is seeking a skilled social media manager or strategist to develop and execute a comprehensive social media strategy for their personal brand and educational program. This program focuses on educating youth footballers, parents, and coaches about the mental aspects of the game. The ideal candidate will play a crucial role in building an engaged community, promoting the program, and establishing the client’s authority in youth football education through various social media platforms.

Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with the client’s goals and target audience
• Create and curate engaging, educational content tailored to youth footballers, parents, and coaches
• Manage and grow the client’s presence across relevant social media platforms

As our Social Media & Content Specialist, you’ll be the mastermind behind creating and distributing compelling content that amplifies our brand and expands our digital reach. Reporting to the Marketing Director and working in sync with our community relations team, you’ll craft powerful messages and visuals that captivate and engage our audience.

Accountabilities include the following:

·         Harness your expertise in Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, and beyond to supercharge our social media strategy. 

·         Partner with our marketing team to design and execute game-changing social media campaigns that resonate with our audience and drive results. 

·         Channel your creativity to produce stunning written content, graphics, and videos that set us apart. 

·         Use your skills in photography and videography to capture and create high-quality visuals that elevate our brand. 

·         Craft eye-catching graphics that capture attention and enhance our social media presence. 

·         Produce and edit videos that communicate our message with clarity and impact. 

·         Identify and share relevant content that aligns with our brand voice, company values, and overall objectives.

·         Monitor social media interactions and engage with our audience to build a thriving community. 

Hours & Schedule: 

• 8:00am – 5:00pm

•         Monday – Friday (Evening and weekend hours as duties dictate)

Requirements: 

·         Bachelor’s degree in communications, journalism, media studies or a related field, or equivalent professional experience; required.

·         Proven experience in social media management (minimum 4 years),content creation, and digital marketing; required.

·         Social media platforms and tools. Proficiency in photography, videography, video production and editing. 

·         Exceptional writing, editing, and communication skills. 

·         Enthusiasm: A passion for social media trends and community building. 

·         Ability to collaborate, innovate, and handle multiple projects with ease working with other departments. 

·         Valid driver’s license and ability to travel as needed