Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Rolle: Social Media Manager & Content Creator, w/m/d (befristeter Vertrag – 18 Monate)
Standort: Hamburg, Deutschland (Büropräsenz an mindestens 1Tag pro Woche erwartet)
Über die Stelle:
Du wirst dafür verantwortlich sein, social-first Strategien zu entwickeln und umzusetzen, die Engagement fördern, Markenaffinität aufbauen und unseres Kunden weltweit führenden Marken kulturell relevant halten. Gleichzeitig wirst du optisch ansprechende, trendgesteuerte Inhalte erstellen, die auf Plattformen wie Instagram, TikTok und aufstrebenden Kanälen Resonanz finden. Dies ist eine einzigartige Gelegenheit, die Online-Erfahrung von Millionen mit den Lebensmittelmarken unseres Kunden zu gestalten, sowohl durch die Gespräche, die du anregst, als auch durch die Inhalte, die du erstellst.
Du wirst auch eng mit unseren GenAI- und Influencer-Teams zusammenarbeiten, um die Content-Produktion zu skalieren und deren kulturelle Relevanz zu erhöhen, damit unseres Kunden Marken nicht nur Trends folgen, sondern sie mitgestalten.
Deine Aufgaben:
Social Media Management:
- Leite social-first Strategien für Knorr und Hellmann’s über bezahlte und organische Kanäle
- Erstelle und verwalte Content-Kalender und Community-Engagement
- Erkenne kulturelle Trends und aktiviere sie, um die Markenrelevanz zu steigern
- Arbeite mit Insights-, Analytics- und GenAI-Teams zusammen, um Strategien zu entwickeln und die Leistung zu optimieren
- Gestalte den Markenauftritt und die Botschaften über verschiedene Plattformen hinweg
- Stelle sicher, dass der Inhalt den Markenrichtlinien und den besten Praktiken der Plattformen entspricht
- Präsentiere Strategien und Ideen vor Kunden und Stakeholdern
- Bleibe über Plattform-Updates und Algorithmus-Änderungen auf dem Laufenden
- Überwache und berichte über Leistungskennzahlen, um zukünftige Inhalte zu optimieren
Content Creation:
- Erstelle plattformnative Inhalte, die Knorr und Hellmann’s in Echtzeit mit kulturellen Momenten verbinden
- Produziere visuell ansprechende Materialien für Instagram, TikTok und aufstrebende Plattformen
- Entwickle vielseitige Content-Pakete, die sich über verschiedene Formate erstrecken und gleichzeitig die Markenkonsistenz bewahren
- Führe die reaktive Content-Erstellung an, um Marken in den Mittelpunkt aktuell trendender Gespräche zu rücken
- Übersetze Markenrichtlinien in authentisches, fesselndes Storytelling
- Experimentiere mit visuellen Techniken, um das Storytelling im Bereich Food zu verbessern
- Arbeite mit Influencer- und GenAI-Teams zusammen, um die Relevanz der Inhalte zu skalieren und zu steigern
- Liefere Inhalte, die Benchmarks in Engagement und Stimmung übertreffen
- Bewahre eine konsistente visuelle Identität über alle Plattformen hinweg, während die Inhalte an die einzigartige Zielgruppe und den Ton jedes Kanals angepasst werden
Was du für diese Rolle mitbringen musst:
- Mindestens 2 Jahre Erfahrung in der Inhaltserstellung für Lebensmittel-, FMCG- oder Lifestyle-Marken und ein Portfolio mit erfolgreichen Inhalten.
- Verhandlungssicher in Deutsch (Muttersprache) und Englisch (fließend).
- Erfolgreich im Social Media Management für Verbrauchermarken mit umfassendem Verständnis für social-first Inhalte und plattformnative Erzählungen.
- Kreatives Gespür, exzellente Kommunikations- und Copywriting-Fähigkeiten.
- Erfahrung in der Erstellung von Inhalten, die auf Plattformen wie Instagram und TikTok hervorragend performen.
- Fundiertes Wissen über Best Practices und aufkommende Trends in sozialen Medien, sowie Verständnis für Social Listening.
- Fachkenntnisse in der Videoinhalte-Erstellung (TikTok, Reels, YouTube Shorts) und versiert in Adobe Creative Suite und mobile Editing-Tools.
- Vertraut mit KI-gestützter Inhaltserstellung, Influencer-Marketing, und Social Commerce-Strategien.
- Starke Analysefähigkeiten zur Anpassung von Inhalten basierend auf Leistungsdaten.
- Hohes Maß an Detailgenauigkeit, gutes Gespür für kulturelle Trends und visuelle Innovation.
- Kompetent im Umgang mit mehreren Markenstimmen und Stakeholder-Beziehungen, besonders in stressigen Umgebungen.
Req ID: 15074
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Adjust Your Set (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or DARE(“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency or Aylesworth Fleming (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing HR@oliver.agency (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.
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