Job Summary:
Hershey’s Chocolate World is the most popular corporate visitor center in the world with over four million guests visiting our retail attraction in Hershey, Pennsylvania every year. In Hershey, our guests come to experience our attractions, enjoy dining in our food hall, and shopping for exclusive souvenirs, treats and gifts. Part of what makes our guests’ experience so amazing is the exceptional guest service our team provides. In fact, our mission is to create extraordinary impressions through our people. If you would like to be part of the Hershey Chocolate World team that brings our mission to life every day, keep reading to find a career that fits your interest and abilities.
The Production Designer & Coordinator is responsible for the following:
- Demonstrating exceptional adaptive design sense – adept at developing creative individual design concepts while adhering to brand VIS guidelines to support THX retail, food, and attraction teams
- Creating innovative and engaging pieces that enhance customer experience aligned to THX Studio Design strategy, and drive retail results
- Exhibiting strong technical working knowledge in preparing final documentation and artwork for 2D, print, or digital applications.
- Coordinate print, production and installation of graphics with multiple vendors for Hershey’s Chocolate World location(s)
- Manage retail print budget for Hershey’s Chocolate World
- Partnering with THX marketing to advance event signage in the retail space
- Possessing excellent communication skills as the main point of contact for internal clients, outside vendors, and THX project teams
- Balancing multiple projects while exhibiting financial stewardship and adhering to demanding project schedules
- Maintaining awareness of retail industry trends and, in partnership with Marketing and Merchant Teams, building in-store communication, 3D elements, and digital media consistent with the execution of a world class experiential retail business.
- Maintaining digital library in-line with graphic industry standards for ease of access within the company and for access by outside partners and suppliers.
- Strong sense of retail storytelling through graphic and merchandising efforts.
This position is located in Hershey, Pennsylvania. The company will not provide relocation for this position. This position is scheduled 40 hours/week. Pay based on experience.
Role Responsibilities:
Graphic Implementation – Supports all areas of the business in owned/partner HCW with seasonal and innovation graphics
- In collaboration with THX Studio Design team, develops collateral for in-store seasonal promotions and brand-centric special events.
- Coordinates with in-house and external teams to establish project priorities and branding parameters.
- Coordinates and maintains graphic files in cohesive and comprehensive manner for access by internal and external teams.
- Collaborates and maintains strong relationships with colleagues and third party providers.
- Manages budget for 3rd party vendors that support owned and partner retail.
Maintains content of all in-store digital and Social Media content
- In partnership with cross-functional partners, manages updates of all digital in-store signs including menus, POS screens, and TV content.
- Supports retail/attractions with digital templates in partnership with software vendors.
POS Signage Management – Maintains POS signage consistency in-store through design look and feel
- Collaborates with THX Marketing & Operations team to understand business strategy and tactical objectives to drives sales.
- Develop in-store signage/communication hierarchy to enhance consumer experience, facilitate flow in building, and drive selling strategy.
Guest Experience/Communication – Supports internal/external guest-facing communication
- Ensures the integrity of all VIS graphics and signage throughout HCW, Employee Stores Walks the floor on a consistent basis to make sure we are visually enhancing the guest experience.
- Supports culture building events for associates (Shcweet) with flyers, signage and e-mail distribution
Qualifications:
- Bachelor’s degree in Business or related field preferred
- Minimum five years retail experience, preferably in experiential retail, and/or attractions environment
- Understanding of retail and/or attraction visual communication needs both internal and external
- Understanding of graphic production methods and ability to translate creative files to production
- Ability to discern appropriate graphic production methods to meet budget and schedules
- Ability to interact with all levels of people in a professional, positive way
- Ability to self-start and handle prioritized, multiple tasks in tandem to completion
- Problem solving and decision quality
- Time management skills with an ability to be productive in a fast-paced environment
- Computer skills (Word, Excel, Power Point, Outlook, and Adobe Suite)
- Positive work ethic with a willingness to engage with and love the Hershey’s Chocolate World brand
- Strong communication skills to build cross-functional partnerships (listening, influencing and negotiating)
- Project management skills
- Enthusiasm for new ideas and concepts
- Ability to work a flexible schedule, including weekend, evenings and holidayso support seasonal and innovation execution
#LI-KD1
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer – Minority/Female/Disabled/Protected Veterans
If you require a reasonable accommodation as part of the application process, please contact the HR Service Center ([email protected]).
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