Lippe Taylor is seeking a stand-out Account Supervisor, Influencer to join our digital experience team. You’ll work in close collaboration with teams across the agency, focused on beauty, skincare and health & wellness. This role provides the opportunity to imprint on influencer strategy and execution.
We deliver breakthrough ideas, culturally relevant programs and execute with excellence to our longstanding client partners. The ideal candidate will have at least 4 years of experience in marketing and PR disciplines, and a strong interest in consumer health and wellness and pharmaceuticals where there are strong PR, influencer, social and corporate workstreams.
Responsibilities:
- Lead influencer programming for multiple clients, inclusive of all steps of a campaign – ideation, identification, outreach, negotiations/contracting, financial management, content approvals, content deployment strategy, amplification, and reporting
- Research relevant industry experts and thought leaders and update information across our Influencer Relationship Management tools including CreatorIQ and AspireIQ
- Contribute to new, creative approaches to influencer programs and campaigns and present to internal and external stakeholders
- Communicate and collaborate with internal agency partners/departments and external agency partners to ensure everyone is aligned on deliverables and expectations
o Work within the integrated team to develop and execute strategies across paid, owned, and earned media
Requirements:
- Must be from the west coast OR be able to work west coast hours twice a week
- · 4+ years’ experience required, including previous influencer marketing responsibilities
- · Understanding of policies regulating the beauty, aesthetics, health and wellness industry
- · Well-organized with strong time management and prioritization skills
- · Desire to work with beauty/aesthetics and wellness brands
- · Experience in aesthetics and regulated brands like pharma and med device is preferred.
- · Expertise managing/casting influencer programs across a wide range of influencers – from celebrities to micro-influencers.
- · Familiar with influencer relationship management tools and ROI dashboards.
- · Knowledge of usage rights, exclusivity, and basic contract terms, knowing how to prioritize them in contracting and negotiations.
- · Execution of integrated influencer marketing campaigns.
- · Strong relationships with influencer talent managers and agencies.
- · Strong client management skills.
- · Strong writing skills and deck design abilities.
Lippe Taylor
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