Artisan Council – a boutique social media agency based in downtown NYC -is seeking an Associate Director of Influencer Marketing to lead our growing Influencer Marketing Team.
You will devise strategic influencer campaigns that drive measurable results for Artisan Council clients, manage strategic relationships with Artisan Council’s Influencer Network and deliver on client KPIs. You will be outgoing, extremely personable, and should have an existing network or creative, interesting and diverse influencers, and be able to demonstrate a history of managing complex and successful influencer marketing programs.
As the Associate Director of Influencer Marketing, you will develop and execute marketing initiatives, create/oversee campaign timelines, create and manage budgets, and help ensure overall client satisfaction, as well as work with your team to learn about and build on their career goals, and help nurture and develop them during their growth and development of influencer marketing skills .
This role will be remote to start, and thereafter based out of Artisan Council’s downtown NYC office (pending reopening date in 2022), reporting to the Senior Management Team.
Equal Opportunity
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Our mission is to create a happy, safe, considerate and inspiring work environment for all.
RESPONSIBILITIES
- You will manage and oversee a team of 4-5 people, ultimately being accountable for their workload management and career development.
- You will oversee the ongoing strategic development, execution, management and measurement of influencer marketing campaigns for several clients.
- You will be responsible for managing large paid influencer campaign budgets across multiple clients, and oversee the ongoing strategic distribution of those budgets, and be accountable for 100% accuracy in reconciliation
- You will be responsible for projecting campaign results and success, utilizing historical data and industry benchmarks
- You will consistently explore opportunities to develop existing clients and participate in new program pitches and presentations.
- You will propose large scale deals, negotiate influencer fees and complex partnership contracts.
- You will drive all influencer marketing team activations to efficiently drive ecommerce sales, from strategy and planning to execution.
- You will negotiate and set appropriate budgets, and advise the team on negotiations
- You will develop relationships with individuals and brands, including hosting (digital) meetups and other relationship building events.
- You will keep informed of industry trends, events and deals.
- You will provide insight and research new talent.
- You will liaise with key members of the marketing team to create strategic marketing calendars.
- You will transform influencer campaign data into actionable insights, and provide accurate interpretation and consistent reporting of data on campaign/promotion results to share with the leadership team.
- You will provide valuable insights and reporting for monthly and campaign reports
- You will present results and actionable insights to clients, and successfully take action on those insights.
- You will manage client requests and prioritize with business needs; conduct ad hoc analysis as needed.
- You will liaise with clients and attend off-site meetings.
ESSENTIAL SKILLS + EXPERIENCE
Please note carefully. Applicants without this experience will not be considered.
- 8-10 years relevant experience especially in influencer marketing and social media
- Exceptional understanding of consumer online behavior, trends and market analysis.
- Working knowledge of Google Docs, Google Sheets, the Office suite and Adobe suite.
- Experience with a range of Content Management Systems, and the ability to learn new systems.
- Excellent analytical and quantitative skills, with very strong understanding of web analytics, marketing analytics & ROI.
- Excellent written, verbal and visual communication skills
- Values are: critical, team effort, commitment to excellence.
- Extensive familiarity with social media (including TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat and Twitter) and online content, and evidence of a developed social media/web presence.
- Excellent analytical skills, and experience with Google Analytics
- Knowledge of and passion for beauty, especially skincare, technology, media, cultural & content trends
- Self-Starter, possesses ability to act and operate efficiently and independently to accomplish objectives.
- Outgoing, personable
- Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines.
- Willing to work nontraditional hours, independently, remotely, and go above & beyond where necessary.
- Understanding of overall commercial business practices, trading terms and conditions.
BENEFITS
- Health Insurance: Currently offered through Oscar (changing November 2021)
- Dental Insurance
- Additional Training
- 401K – through Slavik401k/JustWorks
- 401K match
- Flexible/Unlimited Vacation Policy
- Corporate Social Responsibility Program
- Diversity, Equity and Inclusion Breakout Working Group
- Summer Fridays all year long
- Annual company retreat
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