We exist to put camera gear in the hands of ordinary people to unlock extraordinary potential.
The original camera re-commerce company, KEH has always envisioned a better way to support the passion and profession of photography. Serving the camera community since 1979, KEH has become the largest curated market for field-tested, expert-graded photo and video equipment in the industry.
We are looking for a passionate and creative Social Media & Influencer Marketing Coordinator to join our rapidly expanding KEH Camera team. This person will be responsible for shaping and implementing our social media strategy across the key social media platforms, including, but not limited to Facebook, Instagram, TikTok, Pinterest, YouTube, and LinkedIn, and supporting our Influencer program to drive consumer engagement, traffic, and sales. They will partner closely with team members across Performance Marketing and Brand to launch, optimize, and monitor key campaigns. In addition, they will develop original and curated content and suggest creative ways to attract more customers and promote our brand across social and Influencer platforms. The optimal candidate for this position will need to stay up to date on current events in the photography space, have the ability to link follower interest with engaging content, and follow – and be engaged in – wider social media and cultural trends to help evolve KEH’s social media & influencer strategy.
Responsibilities to include the following:
- Execute KEH’s Brand and Performance Marketing content and communication strategy across key social platforms through engaging and creative photo/video content and copy; ensure posts are published in a timely fashion that adheres to the campaign calendar
- Work closely with the Creative and Performance Marketing teams to ensure social content is consistent, informative, and appealing to KEH’s target communities
- Brainstorm and regularly pitch new, innovative social concepts and ideas, with a strong focus on video
- Build out our social platforms to drive community growth and serve as the subject matter expert across all platforms, while finding and presenting opportunity within emerging social platforms
- Maintain knowledge of industry best practices and stay on top of the latest trends within social media & influencers that directly and indirectly affects performance
- Assist in the development of original content for posting across channels, and suggest platform-specific and creative ways to drive key metrics including website traffic and growth and engagement of the photography community
- Write compelling social copy and curate images that maintain KEH’s voice and visual language with a focus on driving engagement and provide guidance to cross-functional teams for channel-specific best practices
- Leverage dashboards and other reporting tools to generate weekly and monthly performance and engagement reports, insights, program wins and opportunities for optimization, and communicate to key stakeholders; assist with compiling and analyzing Influencer campaigns to make strategic decisions and improvements
- Follow social listening best practices to report on the perception and health of KEH’s brand within the larger photography, tech market, and key Influencer’s social media accounts, as well as within creative communities globally
- Maintain positive and engaging customer relationships via social media through appropriate commenting interactions, and respond to, and properly direct customer inquiries across social inboxes
- Work with Influencer and Partnerships Coordinator to support ongoing affiliate and influencer initiatives in creative and fresh ways and help execute campaigns across multiple platforms
- Assist in the discovery of new Influencers that represent the KEH brand
- Assist in the maintenance of other digital marketing pages such as Yelp Biz and Google My Business
- Coordinate across the organization to encourage adoption of effective and responsible social media techniques; advocate for increased social media activity within KEH Camera by offering training and support in creating content.
- Responsibilities occasionally may require an adjusted work schedule to include weekend hours for special events.
Qualifications and Education Requirements:
- 2+ years’ experience with social media experience across multiple platforms
- In-depth knowledge of marketing platforms and corresponding analytics programs including, but not limited to, Facebook, Pinterest, YouTube, LinkedIn, TikTok, and Instagram, and how they can be deployed to engage key audiences
- Experience in video content creation, including comfort in front of the camera as a KEH ambassador
- Working knowledge of social media scheduling tools such as Hootsuite and Airtable
- Passion for social media and the ability to engage audiences within
- Exceptional ability to write for social media platforms in a way that elicits user engagement
- Strong organizational skills, attention to detail, and communication and writing skills
- Self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment
- Passion, excitement, and love for the KEH brand and community
- An understanding, appreciation and interest of photography, photographic principles, and camera gear preferred
- A natural curiosity for culture and design
- Bachelor’s degree in Marketing or other relevant field preferred
Physical Demands
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to talk or hear. The employee is occasionally required to stand; walk; sit; use hands to finger; handle, or feel objects, tools, or controls, and reach with hands and arms. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
Benefits
- Comprehensive medical, dental, and vision plans
- 401(k) and company match
- Paid vacation and holiday
- Discounts of camera gear
Job Type: Full-time
Location
- Smyrna, GA with the ability to be remote
- Candidate must be willing to travel locally and throughout the U.S.
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