PR & Influencer Manager

Creativity exists in us all, and sometimes it needs setting alight. We spark creativity by inspiring our customers and collaborators to express themselves. We create distinctive and relevant interior lifestyle pieces that help people find their creative character so that they can add their own touch to any space and share their personality with the world. Anyone can visit Yellowpop to discover pieces that transform spaces into places that make them feel good.

US HQ is based in Miami; open to hybrid roles.

We are open to candidates that want to re-allocate and need help to do so.

As a result of our incredible success and growth, we are looking for a PR & Influencer Manager to join our marketing team.

Position Overview:

In this role, you’ll manage and execute day-to-day public relations efforts as well as the influencer marketing program.

As our PR and influencer lead, you will help craft messaging, and leverage media/influencer relationships to create compelling narratives that support Yellowpop’s vision and mission.

The PR & Influencer manager should have proficiency in consumer brand storytelling. The ideal candidate also has strong relationships in the interior design/art space and retail media across national and regional (primarily Miami and NY) business and consumer press.

Responsibilities include:

• Develop and execute Influencer strategy to support our business goals
• Build influencer target lists to support evergreen and seasonal campaigns
• Conduct influencer outreach and relationship building
• Negotiate with influencers and prepare contracts
• Prepare creative/content briefs for influencer content
• Approve influencer content
• Report on influencer content
• Bring new, creative influencer marketing ideas to the table!
• Manage PR efforts across channels and, in some cases, liaise with PR agency
• Develop dynamic PR strategies to support key business objectives.
• Go above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives
• Pitch and secure feature stories, brand stories, etc. on national and regional level across online, print, broadcast and podcast media
• Work closely with copywriter to draft press releases as needed
• Monthly reporting
• Communicate daily with high-level editors/media
• Own brand partner and celebrity relationships

About You:

• Bachelor’s degree
• 3+ years of PR experience at agency or brand
• A positive team-player attitude
• Naturally proactive, with outstanding attention to detail and meticulous organizational skills
• A people person, skilled at building and nurturing relationships, with proven experience in supportive team management and mentorship
• Skilled writer and communicator
• Ability to both balance many priorities and act resourcefully, all while maintaining a positive attitude

What’s in it for you?

At Yellowpop, you will have the opportunity to work alongside exceptional colleagues and founders that will stop at nothing to deliver our values! As a growing company there is plenty of room for professional growth. We promise all employees:

• A Competitive Salary
• Paid healthcare
• A focus on learning and growth, we offer annual skill development reimbursements
• Annual team trip across the world
• Of course, a free neon sign!

Yellowpop is proud to celebrate diversity and is committed to building an inclusive workplace regardless of race, colour, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or other non-merit-based factors.

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