ROLE: VP – Talent + Influencer Marketing
REPORTS TO: Co-Founders/Managing Partners
LOCATION: Los Angeles *
Our client, Reach Agency, is an independent, full-service influencer marketing agency built to help brands connect with a new generation of consumers in a social-first world. Since opening our doors in 2012, helping brands understand how to partner with influencers to achieve business goals has been at the core of what we do. We are a diverse team of marketers, strategists, creatives and creators working together to plan and execute award-winning influencer campaigns that drive real business results for our clients. We are passionate about the work we do, the best of which comes from collaborating with clients who share that passion.
Role Overview
The VP – Talent and Influencer Marketing is responsible for building and maintaining strong relationships with key digital celebrity and influencer talent partners across content verticals. This person is also charged with sourcing, recommending and managing talent throughout the brand partnership process.
The VP – Talent and Influencer Marketing owns and is responsible for day-to-day operations of the Influencer team including strategy development, casting and deal-making, management and creative input for campaigns with multiple brand clients. This role also involves leading and supporting a small team.
Responsibilities
Overall:
- Own the overall success of assigned campaigns with the aim of delivering above & beyond on behalf of the agency’s clients.
- Manage a team of five direct reports including a coordinator, a talent associate and a talent manager
- Manage the day-to-day workload across assigned campaigns, including delegating tasks to Associate or Coordinator and ensuring team alignment.
- Build and present client materials including but not limited to talent slides, strategy decks and campaign reports.
- Stay aware of trending talent and upcoming talent, as well as actively discovering trends in the industry and on platforms.
- Collaborate with internal teams (Creative, Strategy, Production, Account) to ensure smooth communication and to improve on process and output; in some cases you may be responsible for developing process and communication.
Campaign Development (Casting & Deal-Making):
- Work alongside Strategy team to develop campaign strategy for new business pitches as well as ongoing client campaigns
- Lead talent search and qualification process with an eye for detail, including brand safety content audits, collecting thorough audience qualification and demographics, safety vetting etc.
- Lead talent and agent communication professionally and in a timely manner, form initial outreach to receiving submissions and vetting agent response.
- Find and propose talent internally.
- Develop deal terms for talent, creative briefs, preparation of offers and contract management
- Negotiate and manage deals; liaise with Reach agency counsel to ensure all contracts are accurate and all key needs are met.
- Be responsible for SAG/Union deal terms where applicable, ensuring SAG paperwork is completed, billing is coordinated, etc
Campaign Execution (Management & Reporting):
- Manage campaigns from end-to-end including creative briefing, timeline/deliverable management and creative reviews (internally and with talent/influencer).
- Ensure talent posts are high quality and meet or exceed expectations – setting a tone and culture of quality across the agency.
- Track audience sentiment in real-time and flag any potential issues, including influencer behavior, that could impact the campaign or client.
- Develop end-of-campaign reports including gathering data and providing analysis, insights and recommendations.
Agency Leadership:
- This is a department head role and you will be part of the leadership team
- You will need to support and motivate your team to exceed expected goals
- Collaborate and build bridges with the leads of other internal teams (Creative, Strategy, Production, Account) to ensure smooth communication and to improve execution on client work.
Requirements
- You have 8+ years of experience working with celebrities and influencers in the digital space (with 3+ years experience in business affairs and talent contract negotiations)
- You have established a reputation of integrity and trust in the marketplace.
- You have established strong, multiyear relationships with digital celebrities, influencers, talent managers, talent agents and other key constituents in the talent representation ecosystem.
- This person should be familiar with SAG policies for celebrity and influencer talent and be able to lead/advise on legal language regarding administration and contracts.
- You have strong working knowledge of the social platforms and have experience creating influencer content designed for social distribution.
- You are experienced and skilled at collaborating with brands and creative teams; bringing thought-leadership, creativity and strategic insights to brand partnership deals
- You have strong social media acumen and stay current and interested in cultural trends, industry debates and platform innovations. This applies to all key platforms (Instagram, TikTok, Snapchat, YouTube, Twitter, etc..)
- You have experience identifying and collaborating with influencers and streamers on behalf of brands
- You’re open minded and a great listener. You effectively hear the inputs and opinions of others before formulating a POV
- You’re an excellent presenter and facilitator, adept at leading both internal and external talent and brand client meetings
- You can quickly establish a high level of trust with colleagues, clients and talents; adeptly assessing project needs, adding value and making thoughtful talent recommendations
- You can work proactively and independently, outside the confines of a ‘traditional’ agency role
Benefits
This role offers an extremely competitive compensation package along with full medical and dental benefits.
Note: * This role is currently WFH and will remain so until the agency’s office reopens. Timing – TBD as of this posting.
About Content Ink
Content Ink works with both start up and established media companies and brands to source C-level next generation leaders in digital and social strategy, creative development, programming, marketing and monetization. Our practice is dedicated to the new breed of talent that is redefining digital by leveraging content, media and social to build deeper relationships with consumers.
About TalentNow
TalentNow partners with growth companies looking for diverse and underrepresented candidates for the business and go-to-market functions of their organization. We serve clients in technology (SaaS), media, entertainment, creator and healthcare industries that are growing from 100 to 1000+ employees globally. We are based in NYC with global capabilities.
Content Ink
Related jobs:
Casting Teen Basketball Fans for Commercial Shoot
Job Description
A fast-paced sports commercial is casting teen talent to portray energetic basketball fans in a high-energy stadium setting. This is a great opportunity for teens who love basketball, live events, or on-camera crowd work. The production includes a well-known celebrity and will shoot in Milwaukee, WI. All selected talent must be available for one-day filming and be able to self-report to set.
Job Responsibilities
-
Portray enthusiastic basketball fans in a stadium crowd setting
-
Participate in live-action crowd shots, reacting naturally and with energy
-
Follow all on-set directions from production and crew
-
Maintain professionalism and excitement throughout the shoot
-
Adhere to minor filming regulations, if under 18
Requirements
-
Teen performers, ages 12–20
-
All genders and ethnicities welcome
-
Must submit a current, clear selfie or photo (no filters)
-
Must have an EP Casting Profile to be considered
-
Must be able to self-report to Milwaukee, WI (no travel/hotel provided)
-
Must be available for a late shoot (call time TBD, wraps by 10:00 PM)
-
Must be willing to sign an NDA due to high-profile celebrity involvement
-
Minors do not need a current work permit for this Wisconsin-based shoot
Compensation
-
Flat rate of $300
-
One-day shoot with exposure to a major commercial production
-
Opportunity to be featured alongside a high-profile talent
-
Great for early on-camera experience and portfolio building
Casting Models for Retail Fashion Event
Job Description
A major retail fashion event is seeking models to participate in a special runway or promotional appearance. This opportunity is ideal for individuals looking to gain live event experience while representing a leading department store. The event will highlight new seasonal styles and provide great visibility in a high-traffic venue.
Job Responsibilities
-
Model apparel during a live in-store fashion event
-
Walk the runway or engage with guests while showcasing looks
-
Follow styling and presentation guidelines from the fashion team
-
Maintain professionalism and punctuality throughout the event
Requirements
-
Previous runway or promotional modeling experience is a plus
-
Must be confident, outgoing, and well-groomed
-
Comfortable wearing a variety of fashion styles
-
Must be available and prepared for day-of fittings or coordination
-
Local availability preferred
Compensation
-
Paid modeling opportunity
-
Exposure at a well-known brand event
-
Adds retail and event modeling to your portfolio
-
Opportunity to network within the fashion community
Casting Talent for Beauty Commercial Campaign
Job Description
A major beauty brand is casting male and female talent for an upcoming commercial shoot. This is a high-paying opportunity for polished, confident individuals with a strong on-camera presence. The campaign aims to highlight beauty, diversity, and self-expression, and will feature talent in vibrant, visually striking setups.
Job Responsibilities
-
Appear in a professionally produced beauty commercial
-
Follow creative direction and portray confidence, elegance, and authenticity
-
Participate in wardrobe, makeup, and camera tests as needed
-
Collaborate with production crew and brand representatives
Requirements
-
Male or female talent aged 25–40
-
Open to all ethnicities
-
Must be comfortable with beauty-focused camera work
-
Strong screen presence and ability to take direction
-
Professionalism and punctuality are a must
Compensation
-
$2,850 flat rate
-
Featured role in a prominent beauty campaign
-
High-quality content for personal and professional use
-
Excellent exposure with a globally recognized brand
Casting Event Supervisors for Formula E Race Weekend
Job Description
A major Formula E motorsports event is seeking experienced supervisors to join the on-site event team at Homestead-Miami Speedway. This is a fast-paced, hands-on opportunity for organized, people-oriented professionals who can lead with confidence and maintain consistency across shifts during a multi-day live event.
Job Responsibilities
-
Oversee event staff and daily operations across multiple shifts
-
Ensure smooth coordination between teams and event areas
-
Address on-site issues promptly with professionalism
-
Communicate effectively with team members and upper management
-
Maintain consistency, efficiency, and energy throughout the event
Requirements
-
Previous experience in event or staff supervision
-
Must be a proactive leader and natural problem-solver
-
Excellent communication and people management skills
-
Able to stand and move around on-site for extended periods
-
Must be available for multiple shifts and maintain schedule reliability
-
Local availability or ability to work as a local in Miami
Compensation
-
Paid supervisory role for a high-profile sports event
-
Access to a dynamic working environment in live entertainment
-
Valuable leadership experience for resume building
-
Multiple shifts available per day for flexible scheduling
Casting Models for Formula E Event Hostess Roles
Job Description
A major motorsports event is seeking energetic and professional models to serve as hostesses for an upcoming Formula E race at Homestead-Miami Speedway. This is a local opportunity perfect for those interested in promotional modeling, brand engagement, and working high-profile events with rotating shifts.
Job Responsibilities
-
Represent the Formula E brand at a live motorsport event
-
Interact with guests and event attendees in a professional, welcoming manner
-
Support event operations by assisting with guest flow, promotions, and brand visibility
-
Maintain high energy and a polished appearance throughout each shift
Requirements
-
Female models aged 18–30
-
Height requirement: 5’5” and up
-
Must be local to Miami or able to work as a local hire
-
Reliable, professional, and personable
-
Must include cell number and a short note on why you’re a great fit
Compensation
-
Paid event modeling opportunity
-
Flexible scheduling with multiple shifts available
-
Exposure to a major international brand and motorsports audience
-
Ideal for building experience in live event and promotional modeling
Casting Models for Paid Swimwear Photo Shoot
Job Description
A professional swimwear brand is casting models for an upcoming paid beachside shoot. This opportunity is ideal for talent looking to build or refresh their modeling portfolio with high-quality lifestyle content. The shoot will focus on showcasing confidence, style, and natural beauty in a relaxed beach setting.
Job Responsibilities
-
Pose in swimwear for a brand-focused beach photo shoot
-
Take direction from photographers and creative team
-
Represent the brand with confidence, style, and comfort
-
Maintain professionalism and punctuality throughout the shoot day
Requirements
-
Must be comfortable modeling swimwear
-
Experience in commercial, fashion, or lifestyle modeling is a plus
-
Must be available on the scheduled shoot day
-
Open to all looks, but confidence and body positivity are key
Compensation
-
Paid modeling opportunity
-
Professionally shot lifestyle and swimwear content
-
Exposure through brand’s marketing and social platforms
-
Adds to modeling portfolio with quality visuals
Casting Male Body Double for Film or TV Project
Job Description
A production team in Miami is casting a male body double for a multi-day shoot. This is a paid opportunity for someone who closely matches specific physical features and can work professionally on set. Ideal candidates should be reliable, detail-oriented, and comfortable standing in during key shots. This role is essential in maintaining continuity and supporting the principal talent.
Job Responsibilities
-
Serve as a body double for lead talent during production
-
Stand in for lighting, framing, or performance purposes
-
Maintain consistency in appearance and wardrobe
-
Follow direction from the director and crew
-
Be available and on time for all scheduled shoot days
Requirements
-
Male talent, 45–65 years old
-
Height around 5’6” (or slightly taller with a slim build)
-
Weight between 125–130 lbs
-
Clean haircut required
-
Must match a Latinx or Caucasian look
-
Based in or able to travel to Miami
-
Must submit name, recent photo, and full body measurements
Compensation
-
Paid opportunity
-
Professional on-set experience
-
Support role in a film or TV production
-
Great for building screen credits
Casting Dancers for Music Video with Rising Artist
Job Description
An up-and-coming music artist is searching for talented, passionate dancers to be featured in an upcoming music video. This is a paid opportunity for real performers ready to bring energy, rhythm, and presence to camera. The shoot will take place in Los Angeles and is perfect for dancers eager to gain exposure in the entertainment industry.
Job Responsibilities
-
Perform choreographed routines in a professional music video setting
-
Collaborate with creative directors and fellow dancers
-
Represent the artist’s style and brand through movement
-
Maintain energy and enthusiasm throughout the shoot
Requirements
-
Must be a trained or experienced dancer
-
Based in or able to travel to Los Angeles
-
Comfortable performing in front of the camera
-
Strong stage presence and ability to take direction
-
All dance styles welcome
Compensation
-
Paid opportunity
-
Featured role in a music video for a rising music talent
-
Great exposure and networking opportunity
-
Adds professional credit to your dance reel
Casting Actors for Comedy Skit with Popular Content Creator
Job Description
A high-energy comedy skit is casting two actors to star alongside a well-known digital content creator. This is a paid opportunity taking place in or near Lithonia, Georgia, just outside of Atlanta. Perfect for aspiring or seasoned performers looking to build their portfolio with fun, online content that reaches wide audiences.
Job Responsibilities
-
Perform in a short-form comedic sketch for digital platforms
-
Collaborate with a content creator to deliver engaging and humorous scenes
-
Take direction and contribute creatively to the shoot
-
Bring personality and improvisational skills to the role
Requirements
-
Must be based near or able to travel to Lithonia, Georgia
-
Comfortable acting in a comedic setting
-
Energetic and expressive with on-camera confidence
-
Reliable and punctual on shoot day
-
All experience levels welcome
Compensation
-
Paid acting role
-
Work with a high-visibility online creator
-
Great opportunity for digital exposure
-
Adds professional credit to your reel or portfolio
Casting Lead Models for Major Hip-Hop Music Video
Job Description
A high-energy hip-hop music video is casting beautiful lead models for a fast-paced shoot near the LAX area. This is a quick, paid opportunity perfect for confident, camera-ready talent looking to gain exposure in the music video scene. Models will be featured prominently and must bring strong presence and vibe that fits the genre.
Job Responsibilities
-
Perform as lead model in a professional music video shoot
-
Follow creative direction for scenes involving performance and movement
-
Represent the artist’s brand with confidence and charisma
-
Work efficiently within a short production schedule
Requirements
-
Must be available for a same-day or next-day shoot
-
Located near or able to travel to the LAX area
-
Must provide own reliable transportation
-
Comfortable on camera with a strong, stylish look
-
Prior on-camera modeling experience is a plus
Compensation
-
$300 paid at wrap
-
Shoot duration: 6 hours or less
-
Featured placement in a high-profile music video
-
Great for exposure and portfolio building
Casting Hand Double for Major TV Series
Job Description
A major new television series is casting a talented hand double for a featured role. The selected actor must be confident performing on camera and have strong charcoal drawing skills, as the role requires sketching live on set. This is an excellent opportunity for artists and performers with a unique skill set to gain exposure in a high-profile production filming in the Los Angeles area.
Job Responsibilities
-
Perform as a hand double on camera during scripted drawing sequences
-
Demonstrate proficiency in charcoal drawing on cue
-
Collaborate closely with directors and production staff to match movement and timing
-
Ensure consistency and continuity during takes
Requirements
-
Male, ages 20–40
-
Black/African American
-
Must be located in or able to work in Los Angeles
-
Comfortable drawing in front of the camera
-
Skilled in charcoal or fine art drawing
-
Must be a SAG-AFTRA member (include union number and card photo)
-
Must provide clear hand photos and list of relevant art experience
Compensation
-
SAG scale: $253/8 hours
-
Additional pay for special artistic ability
-
Union role with standard protections and benefits
-
Opportunity to work on a major production set
Casting Hand Double for Major TV Series
Job Description
A major new television series is casting a talented hand double for a featured role. The selected actor must be confident performing on camera and have strong charcoal drawing skills, as the role requires sketching live on set. This is an excellent opportunity for artists and performers with a unique skill set to gain exposure in a high-profile production filming in the Los Angeles area.
Job Responsibilities
-
Perform as a hand double on camera during scripted drawing sequences
-
Demonstrate proficiency in charcoal drawing on cue
-
Collaborate closely with directors and production staff to match movement and timing
-
Ensure consistency and continuity during takes
Requirements
-
Male, ages 20–40
-
Black/African American
-
Must be located in or able to work in Los Angeles
-
Comfortable drawing in front of the camera
-
Skilled in charcoal or fine art drawing
-
Must be a SAG-AFTRA member (include union number and card photo)
-
Must provide clear hand photos and list of relevant art experience
Compensation
-
SAG scale: $253/8 hours
-
Additional pay for special artistic ability
-
Union role with standard protections and benefits
-
Opportunity to work on a major production set