ROLE: VP – Talent + Influencer Marketing
REPORTS TO: Co-Founders/Managing Partners
LOCATION: Los Angeles *
Our client, Reach Agency, is an independent, full-service influencer marketing agency built to help brands connect with a new generation of consumers in a social-first world. Since opening our doors in 2012, helping brands understand how to partner with influencers to achieve business goals has been at the core of what we do. We are a diverse team of marketers, strategists, creatives and creators working together to plan and execute award-winning influencer campaigns that drive real business results for our clients. We are passionate about the work we do, the best of which comes from collaborating with clients who share that passion.
Role Overview
The VP – Talent and Influencer Marketing is responsible for building and maintaining strong relationships with key digital celebrity and influencer talent partners across content verticals. This person is also charged with sourcing, recommending and managing talent throughout the brand partnership process.
The VP – Talent and Influencer Marketing owns and is responsible for day-to-day operations of the Influencer team including strategy development, casting and deal-making, management and creative input for campaigns with multiple brand clients. This role also involves leading and supporting a small team.
Responsibilities
Overall:
- Own the overall success of assigned campaigns with the aim of delivering above & beyond on behalf of the agency’s clients.
- Manage a team of five direct reports including a coordinator, a talent associate and a talent manager
- Manage the day-to-day workload across assigned campaigns, including delegating tasks to Associate or Coordinator and ensuring team alignment.
- Build and present client materials including but not limited to talent slides, strategy decks and campaign reports.
- Stay aware of trending talent and upcoming talent, as well as actively discovering trends in the industry and on platforms.
- Collaborate with internal teams (Creative, Strategy, Production, Account) to ensure smooth communication and to improve on process and output; in some cases you may be responsible for developing process and communication.
Campaign Development (Casting & Deal-Making):
- Work alongside Strategy team to develop campaign strategy for new business pitches as well as ongoing client campaigns
- Lead talent search and qualification process with an eye for detail, including brand safety content audits, collecting thorough audience qualification and demographics, safety vetting etc.
- Lead talent and agent communication professionally and in a timely manner, form initial outreach to receiving submissions and vetting agent response.
- Find and propose talent internally.
- Develop deal terms for talent, creative briefs, preparation of offers and contract management
- Negotiate and manage deals; liaise with Reach agency counsel to ensure all contracts are accurate and all key needs are met.
- Be responsible for SAG/Union deal terms where applicable, ensuring SAG paperwork is completed, billing is coordinated, etc
Campaign Execution (Management & Reporting):
- Manage campaigns from end-to-end including creative briefing, timeline/deliverable management and creative reviews (internally and with talent/influencer).
- Ensure talent posts are high quality and meet or exceed expectations – setting a tone and culture of quality across the agency.
- Track audience sentiment in real-time and flag any potential issues, including influencer behavior, that could impact the campaign or client.
- Develop end-of-campaign reports including gathering data and providing analysis, insights and recommendations.
Agency Leadership:
- This is a department head role and you will be part of the leadership team
- You will need to support and motivate your team to exceed expected goals
- Collaborate and build bridges with the leads of other internal teams (Creative, Strategy, Production, Account) to ensure smooth communication and to improve execution on client work.
Requirements
- You have 8+ years of experience working with celebrities and influencers in the digital space (with 3+ years experience in business affairs and talent contract negotiations)
- You have established a reputation of integrity and trust in the marketplace.
- You have established strong, multiyear relationships with digital celebrities, influencers, talent managers, talent agents and other key constituents in the talent representation ecosystem.
- This person should be familiar with SAG policies for celebrity and influencer talent and be able to lead/advise on legal language regarding administration and contracts.
- You have strong working knowledge of the social platforms and have experience creating influencer content designed for social distribution.
- You are experienced and skilled at collaborating with brands and creative teams; bringing thought-leadership, creativity and strategic insights to brand partnership deals
- You have strong social media acumen and stay current and interested in cultural trends, industry debates and platform innovations. This applies to all key platforms (Instagram, TikTok, Snapchat, YouTube, Twitter, etc..)
- You have experience identifying and collaborating with influencers and streamers on behalf of brands
- You’re open minded and a great listener. You effectively hear the inputs and opinions of others before formulating a POV
- You’re an excellent presenter and facilitator, adept at leading both internal and external talent and brand client meetings
- You can quickly establish a high level of trust with colleagues, clients and talents; adeptly assessing project needs, adding value and making thoughtful talent recommendations
- You can work proactively and independently, outside the confines of a ‘traditional’ agency role
Benefits
This role offers an extremely competitive compensation package along with full medical and dental benefits.
Note: * This role is currently WFH and will remain so until the agency’s office reopens. Timing – TBD as of this posting.
About Content Ink
Content Ink works with both start up and established media companies and brands to source C-level next generation leaders in digital and social strategy, creative development, programming, marketing and monetization. Our practice is dedicated to the new breed of talent that is redefining digital by leveraging content, media and social to build deeper relationships with consumers.
About TalentNow
TalentNow partners with growth companies looking for diverse and underrepresented candidates for the business and go-to-market functions of their organization. We serve clients in technology (SaaS), media, entertainment, creator and healthcare industries that are growing from 100 to 1000+ employees globally. We are based in NYC with global capabilities.
Content Ink
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