Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.
Position Summary
The Associate Director, Paid Social is a strong strategic contributor with ability to provide social thought leadership, strategic and data-driven recommendations and manage a team of social buyers across a complex client with multiple lines of business or multiple clients. The Associate Director, Paid Social will strengthen and broadening client relationships by applying paid social expertise to the client’s business to drive results and ensure the client is up to date with the social industry. In this position, you will drive the social process across teams and clients, ensuring all paid social recommendations and strategy is closely integrated with other disciplines and the social team is working together in support of the business. The Associate Director should have a mastery of the paid social industry and how this channel integrates and influences other channels.
Responsibilities
- Understands client goals and business needs and acts as a strategic partner to exceed the through insightful, innovative, and data-driven paid social recommendations.
- Oversees all elements of social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.
- Provide guidance on new Paid Social opportunities as the subject matter expert for all assigned clients, translating industry jargon and concepts for client’s and internal stakeholders to understand and champion.
- Evolves team process and aligns and ensures the paid social strategy and team is working with other channel disciplines in support of the assigned clients.
- Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they escalate.
- Provide strategic thought leadership and recommendations to drive the business forward and stay ahead in the social media space.
- Budget and Financial: Ultimately responsible to ensure billing and budget accuracy troubleshooting issues and escalating if needed.
- Provides strategic recommendation for media budget allocation and managing partner endeavors, negotiation deals or ensuring agency rates are applied.
Supervisory Responsibilities
- Directly manages Supervisors and potentially Sr. Strategists, pending team structure.
- Ensures Supervisors new to managing employees are providing actionable feedback and help set goals and identify growth opportunities for the team.
- Provides mentorship, client management guidance and ensures a positive working environment across the team.
- Shares best practices and shortcuts learned through industry experience.
- Delegate and manage workload to ensure fairness and growth opportunities. Helps other members of the team and lets junior members shine.
- Share input for promotions, oversee performance improvement plans, keep department leads updated with wins and watchouts.
Required Skills & Experience
- Experience managing 2+ direct reports
- Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform. (Twitter, Snapchat, Pinterest, TikTok, Reddit and LinkedIn)
- Mastery of said social platform capabilities across campaign type.
- Communication: Comfortable providing feedback and direction through various forms of communication (video, email, etc). internally and externally.
- Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment,
- Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
- Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.
- Ability to oversee a team in a fast-paced environment and manage multiple deadlines.
- Team player, willing to jump in where needed to get the job done and manages paid social as part of the broader media strategy and avoids channel siloes.
- Stay informed of the latest developments in paid social and changes to the broader media landscape. Understand implications of data and privacy regulations and when to consult with experts across the organization.
Desired Skills & Experience
- Kinesso does not require candidates to have a college degree, except for specialized roles such as analytics or data science.
- 6+ years of experience required
- Experience planning and executing paid social campaigns across secondary platforms such as Twitter, Snapchat, Pinterest, TikTok, Reddit and LinkedIn are a plus.
- Passion for social media and advertising
- Proven ability to collaborate and work well with others in a high-pressure environment.
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
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