Beloved by young trendsetters and celebrities worldwide, Cider stands as one of the fastest-growing fashion brands today, with a following exceeding 5 million. Founded in 2020 and rooted in Los Angeles, we proudly serve customers in over 130 countries, offering a diverse range of styles from sizes XXS to 4XL. With our innovative smart fashion technology, Cider is leading the way towards a zero-inventory future, minimizing production waste without compromising quality. Our unique “Pick A Mood” collections transform everyday moods into captivating style statements, engaging the next generation and cementing our position as a Gen Z favorite.
Key Responsibilities:
- Drive the concepting and execution for all new creative content needed to support all marketing channels including photography, digital, social, OOH and print
- Work directly with the Creative Director to strategize and develop the visual direction for 360 marketing with a focus on editorial and e-commerce photography
- Collaborate closely with site, design, and copy teams to ensure projects meet brand guidelines across Copy, Marketing, and Design
- Provide art direction on set and for all post-production
- Lead the strategy of production planning to support our ongoing content creation needs
- Collaborate closely with internal/external creative partners and cross-functional teams to realize campaigns and ensure aligned solutions
- In partnership with the Creative Director give strategic and creative feedback and lead creative brainstorms across teams
- Participate in the development of content for social media and supply guidance for visual direction on social channels when needed
- Develop and evolve our visual guidelines for photography and execute campaign guidelines
- Set clear roles, responsibilities and expectations on projects to ensure that the team’s output and marketing requirements are brand-appropriate, timely and of the highest quality for internal/external reviews
- Manage the creative approval process and effectively communicate visual direction decisions to internal/external teams and cross-functional partners
- Keep a finger on the pulse of fashion, culture, competitors, trends, and consumer cultural shifts to inform creative strategy decisions
- Manage, both directly and indirectly, more junior members of the brand creative team
Who you are:
- A resourceful self-starter and a hands-on and detail-oriented creative with an exceptional eye for great content and design
- An innovative and imaginative thinker — finding connections and mining stories through insightful thinking and creativity
- Comfortable navigating through ambiguity and complex problems in pursuit of clarity, simplicity, and concrete outcomes
- Able to juggle multiple projects at once and appropriately prioritize and delegate while remaining accountable for the success of the team
- Someone who naturally elicits and provides impactful feedback, thoughtfully communicating what the team is doing well and where the opportunities for improvement are
- An excellent written and verbal communicator that is able to effectively distill large amounts of information and details and communicate it with simplicity to all levels of the organization
- Able to brainstorm and develop creative concepts that combine branding and commerce and execute these creative ideas from start to finish
- Thrive in an environment where you have to manage multiple priorities, meet tight project deadlines, and work at a fast pace
- Excited by the opportunity to build a brand and culture across international teams
What You’ll Need:
- 7+ years experience in a creative art direction role or other relevant experience in-house or at an agency
- 3+ years leading campaigns and people
- A portfolio that shows a clear command of concepting and executing 360-degree campaigns across mediums
- Experience in fashion and lifestyle brands in DTC/e-commerce is highly preferred
- Experience leading film and photography productions and providing direction on set
- Excited by the opportunity to build brand and culture across international teams
- A proven track record of successfully managing and developing talent
- A deep love for creative, storytelling, and exceptional customer experiences
This is an exciting time to join a young, energetic, and evolving startup making innovative moves in fashion e-commerce! If you’re interested in joining us, please send over your resume, a brief intro, and a portfolio. We look forward to hearing from you! ????
Cider
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