We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
There are four I’s in Initiative and these represent our core values and behaviors.
- INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
- INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
- IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.
- IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
Company Perks:
- Discretionary Unlimited Vacation Time – Unlimited DTO / PTO
- Baby Bonding Leave (6-month parental leave + up to 10K in family planning
- reimbursement)
- 1K Cultureship – grant to support our employees’ passions and talents as we feel it
- will contribute to bringing their whole selves to work
- Employee Appreciation week (1 week off during August for us to relax and enjoy
- summer)
- We also offer various perks and discounts (ex. Gym discounts, ticket discounts,
- etc.)
- Winter Break – Closed off between Christmas and New Years
- 401K Match up to 6%
- Benefits (Medical, Dental, Vison, Life Insurance) – 1 month from date of hire
- # Paid Holidays / Bonus Holidays
- 1 Wellness Day per Month (any day off during the month of your choosing for you
- to enjoy and relax)
- Lucrative Referral Bonuses
Position Overview
As Group Director, Media Planning (Video/ Digital) you are at the forefront of bringing the next generation of planning to life. As the Design leader of your client group, you are ensuring the adoption and adherence of communications design principles across your client base, ensuring your team consistently delivers best in class idea led, culturally empowered communications ecosystems that drive effectiveness.
Responsibilities
- Act as lead design counsel for clients at key periods (e.g. annual planning) or across key projects (eg. New launches)
- Responsible for communications design product excellence across major planning initiatives across designated client base
- Lead the team’s adoption of best-in-class communications design approaches and innovation, and adherence to planning process
- Oversee collaboration with external partners (creative agency), and internal strategy and partnerships teams through the planning process to ensure creative excellence, strategic fit and commercial feasibility of the Connections Design approach
- Oversight of connections architecture development, analytics strategy and ecosystem delivery across owned, earned, shared & paid (OESP)
- Responsible for best-in-class quality and consistency of every output from the communications design client team they oversee, in line with the communications design discipline vision
- Responsible for ensuring profitable integration of Specialty Business Unit (SBU) leadership within design team
- Oversee opportunities to grow scope to appropriate communications design staffing levels and up-leveled talent on client assignments
- Manage the product outcomes for new business efforts across pitches for Communications Design resource, including casting talent, running brainstorms, and integrating with partnerships & SBU’s
Required Skills and Experience
- Experience within the Entertainment industry
- Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Experience with high budget clients that participate in the linear video and CTV Upfront
- Skilled at utilizing tools for optimizations
- Excellent communication skills both written and verbal
- Proven ability to develop and maintain high level professional relationships with senior clients, colleagues and vendors
- Strong organizational, analytical and leadership skills
- Strong experience/involvement in new business planning and presentations skills
- Initiative does not require candidates to have a college degree
Desired Skills and Experience
- 10+ years relevant experience with 5+ years leading, managing and motivating a team
- Category or audience experience as relevant per assignment
- Ability to lead strategic thinking for integrated marketing communication plans encompassing traditional and non-traditional media strategies
- Ability to ensure consistency and best practices across all projects; strong project management skills
- Ability to assess client needs for utilization and development of planning and research tools and resources
_____________________________________________________________________________________________
We See You
We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together.
When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $xxx to $xxx. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email accommodation@mbww.com.
About Mediabrands:
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
Initiative
Related jobs:
Job Description
Shah Film Productions is now hiring 25 stagehands for event production work at the Ritz-Carlton Orlando. Crew members will assist with event setup and strike operations for an upcoming production in Orlando, Florida.
This is a paid labor opportunity ideal for individuals with stagehand, live event, or production support experience. Applicants may choose to work setup, strike, or both days depending on availability.
Job Responsibilities
- Assist with event setup and strike operations
- Load, unload, and move production equipment as directed
- Support production crew with staging and event preparation
- Follow safety procedures and production instructions
- Maintain professionalism and teamwork throughout the event
Requirements
- Seeking 25 stagehands
- Stagehand or live production experience preferred
- Must be reliable and able to work extended production hours
- Applicants should include:
- Full name
- Availability for set, strike, or both
- Relevant stagehand experience
- Ability to perform physical labor in a production environment
Compensation Details
- Paid opportunity
- $30 per hour
- Flexible scheduling available for setup day, strike day, or both
Job Description
The upcoming dark cinematic fantasy short film Salt In Her Throat is now seeking crew members for a summer production filming in North Alabama. Set in a grounded, atmospheric coastal world, the story follows a little mermaid 21 years after losing her voice, blending fantasy elements with emotionally restrained storytelling.
The production team is looking for creative collaborators with experience in period, fantasy, or immersive world-building productions. The film aims to create a lived-in visual atmosphere inspired by grounded fantasy and cinematic realism.
Job Responsibilities
- Collaborate with the director and production team throughout pre-production and filming
- Help build the visual and technical atmosphere of the film
- Contribute expertise in production design, wardrobe, sound, cinematography, and on-set coordination
- Maintain professionalism and teamwork in an independent film environment
- Assist in creating an immersive fantasy world grounded in realism
Requirements
Positions Needed
- Production Design / Set Decoration
- Props Master
- Costume Designer
- Wardrobe Stylist
- Hair & Makeup Artist
- Director of Photography
- Production Sound Mixer
- Boom Operator
- 1st Assistant Director
- Script Supervisor
- Still Photographer
Additional Preferred Positions
- 1st AC / 2nd AC
- Gaffer
- Key Grip
- Production Coordinator
- Production Assistants
Additional Qualifications:
- Experience with period pieces, fantasy productions, or immersive world-building preferred
- Hair, makeup, wardrobe, and set decoration experience strongly preferred
- Collaborative and creative mindset required
- Passion for independent filmmaking encouraged
Compensation Details
- Production is actively seeking investment and producing compensation
- Compensation is expected for crew members as funding progresses
- Opportunity to work on an ambitious independent fantasy short film project
Job Description
A corporate interview-style production shooting in Chambersburg is now seeking experienced local crew members for a one-day shoot. Producers are looking to hire reliable professionals who can help execute a polished corporate production with clean visuals, lighting, sound, and media management.
The production is currently sourcing crew in preparation for final approval and is seeking candidates who can work efficiently in a fast-paced on-set environment.
Job Responsibilities
Open crew positions include:
- B-Cam Operator
- Capture clean corporate interview coverage
- Work alongside the A-camera team
- Gaffer
- Assist with simple, polished interview lighting setups
- Coordinate lighting equipment and setup needs
- Grip
- Support lighting and production setup
- Assist crew movement and equipment handling
- Sound Mixer
- Capture clean interview audio
- Provide lavaliers, boom, and mixer/recorder setup
- DIT / Media Manager
- Handle media offload, verification, and organization throughout production
- Production Assistant (PA)
- Provide general set support
- Help maintain efficient production flow
Requirements
- Must be local to the Chambersburg area
- Production cannot provide lodging or transportation
- Prior corporate production experience preferred
- Must be able to work efficiently in a professional set environment
- Applicants should submit:
- Desired role
- Rate information
- Relevant gear details (if applicable)
- Portfolio or relevant work samples
Compensation Details
- B-Cam Operator: $550
- Gaffer: $600
- Grip: $600
- Sound Mixer: $650 labor + $350 kit fee
- DIT / Media Manager: $500
- Production Assistant: $250
Job Description
A comedy production titled No Commando is seeking actors and production crew members for a non-paid project. The production is casting multiple lead, supporting, and background roles for a comedic story centered around relationships, law enforcement, and over-the-top situations.
The team is also looking for crew members interested in gaining experience on an independent production set. Serious inquiries only.
Job Responsibilities
- Perform scripted scenes for a comedy production
- Collaborate with directors and fellow cast members during filming
- Attend scheduled rehearsals and production days
- Maintain professionalism on set
- Crew members will assist with technical and production support duties
Requirements
Lead Role
Tasha
- Female, ages 25–35
- Strong comedic and dramatic presence
Supporting Roles
Officer
- Female, ages 25–35
- Portrays a by-the-book cop
ShoKesha
- Female, ages 25–35
- Plays a laid-back CEA agent
Young T Wilson
- Male, ages 30–40
- Sheriff with a heart of gold
Father Support
- Male, ages 40–55
- No-nonsense second-in-command character
Yahura
- Female, ages 30–45
- Drama queen girlfriend role
Brian
- Male, ages 25–35
- Tasha’s friend and go-between
Shae
- Female, ages 21–27
- Hot-headed cop role
Erica
- Female, ages 25–35
- Tasha’s best friend
Background Roles
- Audience members
- Sheriffs
- No Commando members
Production Crew Needed
- Sound Engineer
- Cameraman
- Gaffer
- Assistant Director (AD)
Compensation Details
- Non-paid opportunity
- Experience and networking opportunity for actors and crew
Job Description
Moving Picture Rental is now seeking rental and production support staff in Central Florida. The company is looking for reliable drivers and crew support professionals to assist with equipment transportation and production logistics. This opportunity is ideal for film and production crew members looking to supplement their income between on-location projects.
Job Responsibilities
- Transport production and rental equipment to various locations
- Assist with production support and logistics operations
- Safely handle and store equipment when required
- Coordinate with the production and rental team on deliveries and pickups
- Maintain professionalism while representing the company on assignments
Requirements
- Valid driver’s license and reliable transportation preferred
- Experience in production, film, or equipment handling is a plus
- Ability to safely store production equipment at home or office is beneficial but not required
- Strong communication and organizational skills
- Must be located in or near Central Florida
Compensation Details
- Paid production support opportunity
- Compensation details shared with selected applicants
Job Description
An episodic film project is seeking crew members for “H-Town Chronicles: Episode 5,” filming in the Houston area. This creative production follows a high-energy, character-driven story set during spring break, blending humor, chaos, and urban adventure. The team is looking for passionate creatives to help bring this unique vision to life across multiple departments.
Job Responsibilities
- Assist in various production departments based on assigned crew role
- Collaborate with the production team to execute the creative vision
- Support on-set operations including lighting, sound, wardrobe, and logistics
- Maintain professionalism and adaptability in a fast-paced filming environment
Requirements
- Open to crew roles including Assistant Director, Gaffer, Grip, Sound Mixer, Boom Operator, Hair & Makeup, Wardrobe Stylist, BTS Videographer, Production Assistant, and Post-Production Editor
- Strong teamwork and communication skills
- Passion for film production and storytelling
- Ability to work on location in Houston
Compensation
- Unpaid opportunity
- Gain hands-on experience and build industry credits
Job Description
An independent feature film is now hiring crew members for an upcoming production filming in the Houston area. This drama centers on a complex story of love, betrayal, and emotional conflict, offering a compelling behind-the-scenes opportunity for skilled creatives to contribute to a powerful narrative project.
Job Responsibilities
- Support film production in assigned crew roles
- Collaborate with the production team to execute creative vision
- Assist with on-set operations and logistics
- Maintain professionalism and efficiency during filming
Requirements
- Experience in film production preferred for specialized roles
- Open to crew positions such as cinematographers and production assistants
- Strong teamwork and communication skills
- Ability to work in a fast-paced production environment
Compensation
- Paid crew positions
- Opportunity to gain experience on an independent feature film
Crew Members Casting Call for Production
Job Description
A paid production is seeking five crew members to participate in an upcoming shoot. This opportunity is open to individuals interested in working behind the scenes in a production environment. The team is looking for a balanced group to assist with various on-set responsibilities.
Job Responsibilities
- Assist with general on-set production tasks
- Follow direction from the production team
- Support filming operations as needed
- Maintain professionalism and teamwork on set
Requirements
- 3 males and 2 females
- Ages 27–50
- All ethnic backgrounds welcome
- No visible tattoos or piercings
- Must be available for the scheduled shoot date
- Must submit full application details including photos
Compensation
- $100 for 4 hours
Job Description
A promotional staffing opportunity is now casting outgoing and reliable talent for off-premise sampling events in Florida. Selected candidates will represent brands at live sampling activations, engaging with the public and creating a positive, memorable experience. This role is ideal for individuals with strong communication skills and a friendly, professional presence.
Job Responsibilities
- Represent brands at off-premise sampling events
- Engage with consumers in a friendly and professional manner
- Distribute samples and provide product information
- Set up and break down sampling stations as needed
- Maintain a clean and organized work area
- Follow all event guidelines and brand standards
Requirements
- Must be outgoing, approachable, and professional
- Strong communication and interpersonal skills
- Prior promotional or brand ambassador experience is a plus
- Reliable and punctual
- Ability to stand for extended periods
- Must provide a resume and recent photos
Compensation
- $44 per hour
Sound Designer Casting Call for Indie Horror Film
Job Description
The Tether is seeking a Sound Designer to create an immersive audio experience, incorporating environmental tension, psychological layering, and atmospheric effects.
Job Responsibilities
- Design and produce soundscapes for the film
- Incorporate whispers, ambient tension, and tonal design elements
- Collaborate with the director during post-production
Requirements
- Experience in sound design or audio post-production
- Strong creative and technical audio skills
- Ability to work within the horror genre
Compensation
- $900 flat
- Meals, rides, and accommodations provided where applicable
Grip/Lighting Assistant Casting Call for Indie Film
Job Description
The Tether is hiring a Grip/Lighting Assistant to support lighting and equipment setups, particularly for interior cabin scenes and night shoots.
Job Responsibilities
- Assist with lighting setups and adjustments
- Support camera and equipment handling
- Help maintain efficient on-set workflow
Requirements
- Basic experience in grip or lighting work preferred
- Ability to work in low-light and outdoor environments
- Strong teamwork and reliability
Compensation
- $350 flat (based on cabin scene days only)
- Meals, rides, and accommodations provided where applicable
Production Sound Mixer Casting Call for Indie Film
Job Description
The Tether is seeking a Production Sound Mixer to capture clean, high-quality audio in both outdoor and interior cabin environments for a folk horror short film.
Job Responsibilities
- Record and monitor on-set audio
- Capture clear dialogue in natural and unpredictable conditions
- Collaborate with the director and crew for optimal sound quality
Requirements
- Experience in production sound recording
- Ability to work in outdoor and cabin environments
- Strong attention to audio detail
Compensation
- $700 flat
- Meals, rides, and accommodations provided where applicable