Global Brand Manager – CHAUVET DJ

Company Overview

Our mission is to create customer driven solutions in the world of professional entertainment lighting, control, power distribution and networking.

Chauvet has seven brands: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo. LynTec and Trusst. All products are sold worldwide through a network of professional dealers and distributors.

Company Overview

Our mission is to create customer driven solutions in the world of professional entertainment lighting, control, power distribution and networking.

Chauvet has seven brands: CHAUVET DJ, CHAUVET Professional, Iluminarc, ChamSys, Kino Flo. LynTec and Trusst. All products are sold worldwide through a network of professional dealers and distributors.

Job Requirements:

• Responsible for the development and implementation of global strategic marketing plans to achieve corporate objectives for CHAUVET DJ and Trusst products.

• Lead new product commercialization activities, including: product positioning, packaging, trade show presentations, LD visits and promotional communications; provide timely reporting on activities to the commercial program planning team.

• Plan and execute customer marketing and merchandising programs globally with key retailers/customers with support from marketing specialists worldwide and sales. Check and adjust based on success.

• Work closely with Senior Global Brand Manager and Director, Global Marketing on continuous improvement with regards to program optimization, process and creative environment.

• Collaborate with sales on demo programs and dealer open houses.

• Collaborate with product development to on new product development and industrial design.

• Advance and help enforce global brand guidelines.

• Develop and manage budgets to meet organizational, branding, marketing and sales objectives in consultation with the executive, sales, product management, creative marketing and digital marketing teams.

• Oversee global advertising and promotion activities including print, online, electronic media and direct mail. Collaborate with the Marketing Specialists – Europe and International on all advertising efforts in Europe.

• Oversee tradeshow planning as it relates to: booth design, featured products and overall customer experience.

• Work collaboratively with product development and sales to identify new product opportunities.

• Accountable for social media content strategy and the health of the respective brand’s social media presence. This includes international pages.

• Drive focus on influencer relations as a means to content development and product review.

• Accountable for the website content strategy for the respective brands.

• Work with web team to track brand related SEO, SEM and other relevant KPIs.

• Evaluate the cost effectiveness of global marketing initiatives and take corrective action to ensure that the achievement of marketing objectives falls within designated budgets.

• Oversee and evaluate market research and adjust marketing strategy to meet objectives as well as changing market and competitive conditions.

• Monitor competitors’ products, sales and marketing activities.

• Guide preparation of marketing activity reports and presents to executive management as needed.

• Represent company and brands at trades shows and events.

• Build and maintain strong relationships with the media, key industry professionals and the global network of dealers, representatives and distributors of designated brands and market segments.

• Plan and negotiate corporate partnerships, cross-marketing, and product placements at high profile events, performances, entertainment venues and clubs globally.

• Accountable for marketing collateral for CHAUVET DJ and Trusst brands. Establish and maintain a consistent image throughout all product lines, promotional materials and events.

• Responsible for coaching, developing and training members of the marketing team.

• Other duties and responsibilities may be assigned based on the changing needs of the business.

• Overnight travels, at times on short-notice, are a requirement.

Education and/or Experience:

• 5-7 years of marketing experience including (trade marketing, channel marketing, brand management or product marketing). Excellent written and oral communication skills. Demonstrated experience in marketing technical products. Strong analytical and project management skills. Ability to analyze and understand sales/financial numbers. Demonstrated knowledge and skills in e-mail marketing, lead generation, e-commerce and social media. Ability to rapidly develop a keen understanding of the designated market segment. Ability to lead and work collaboratively in a high pressure, deadline driven environment.

• Familiarity with entertainment lighting preferred. Knowledge of DMX-controlled lighting highly desired.

• Bachelor’s Degree Required (MBA Preferred)

• Bi-lingual: English/French, English/Spanish, English/German preferred.

Chauvet