We are seeking an accomplished and visionary Creative Director to lead our dynamic creative team and drive the artistic direction of our organization. As the Creative Director, you will be responsible for conceptualizing, developing, and executing innovative and captivating creative strategies across various mediums, including web, mobile, social, and packaging design. Your role will encompass ensuring brand consistency, delivering compelling visual experiences, and leading the development and execution of a holistic rebrand strategy to elevate our brand identity and positioning in the market. Your creative prowess, leadership, and strategic thinking will be instrumental in shaping our brand’s narrative and fostering a strong connection with our target audience.
PRIMARY JOB RESPONSIBILITIES:
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Holistic Rebrand Strategy: Lead the development and execution of a comprehensive rebranding strategy, encompassing brand positioning, visual identity, messaging, and communications. Collaborate with stakeholders to define brand objectives and ensure alignment with the company’s mission and values.
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Creative Vision: Set a compelling creative vision for the organization, establishing guidelines and benchmarks for the creative team to follow while promoting an environment of innovation and experimentation.
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Art Direction: Provide clear and inspiring art direction to the creative team, guiding the development of visual concepts, layouts, and design elements for marketing campaigns, social channels, digital platforms, print materials, and other media.
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Photoshoots: Lead and coordinate photoshoots for marketing campaigns and brand assets, ensuring that the visual content produced aligns with the brand’s identity and messaging.
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Team Leadership: Manage and mentor a team of designers and other creative professionals, fostering a culture of collaboration, creativity, and excellence. Set performance objectives, provide feedback, and facilitate skill development to maximize the team’s potential.
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Brand Identity: Ensure consistent implementation and evolution of the brand identity across all creative outputs, safeguarding brand integrity and resonance with the target audience.
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Market Research: Stay abreast of industry trends, consumer insights, and competitors’ activities, using this knowledge to inform and enhance creative strategies and ensure the brand remains relevant and innovative.
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Budget Management: Oversee the allocation of creative resources and budgets effectively, optimizing resources while maintaining high-quality deliverables.
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Creative Presentations: Present and pitch creative concepts and campaigns to internal stakeholders and distributor partners, articulating the vision and rationale behind each idea effectively.
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Collaboration: Foster a collaborative work environment by liaising with other departments, such as marketing, sales, product development, and digital, to align creative efforts with overall business strategies.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:
- Proven experience (8+ years) in a creative leadership role, with a track record of successfully leading rebranding initiatives and comprehensive creative campaigns.
- Comprehensive understanding of design principles, branding, and marketing strategies across various mediums, including digital, print, social media, etc.
- Exceptional leadership and people management skills, with the ability to motivate, inspire, and nurture creativity in a team environment.
- Strong business acumen and strategic thinking, with the ability to align creative efforts with organizational goals and KPIs.
- Excellent communication and presentation skills, capable of articulating creative ideas and concepts to both internal and external stakeholders.
- Proficient in industry-standard design and creative software/tools.
- Ability to work under pressure, meet deadlines, and adapt to changing priorities and project requirements.
REQUIRED QUALIFICATIONS:
- Bachelor’s or Master’s degree in Graphic Design, Fine Arts, Marketing, or a related field.
- 4+ years of experience in a senior-level creative role, preferably within a marketing or advertising agency or a creative-driven organization.
- Proven experience managing and leading creative teams.
- Track record of successfully launching and managing large-scale creative campaigns and rebranding initiatives from concept to execution.
- Demonstrated ability to collaborate with cross-functional teams and manage multiple projects simultaneously.
- Strong analytical skills to interpret data and market trends for creative decision-making.
Vaco
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