Job Title: Manager, Influencer Marketing
Reports to: Senior Manager, Influencer Marketing & Talent Partnerships
Job Location: Los Angeles, CA (On-Site) (must be a CA resident to come into the office as needed)
Job Class: Exempt
About SHEIN
SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein.
Position Summary
The Influencer Marketing Manager will be responsible for managing tentpole influencer activations across SHEIN brands to drive engagement, acquisition and sales retention. This role is integral to amplifying and positioning brand communication, campaigns, events and activations to reach new, targeted audiences using our influencer network to drive purchase intent and build brand love.
Our ideal candidate is passionate about the social ecosphere, actively takes part within it, and understands the social and digital landscape. Additionally, you have a deep expertise in influencer and talent strategy, using your personal relationships to drive campaign objectives. You will understand how these levers work together to complement a broader marketing campaign and have a strong perspective on how to measure and prove ROI through these activities.
The role will report to the Senior Manager, Influencer Marketing and will collaborate cross-functionally across Social, Brand PR, Brand Partnerships, and Entertainment Marketing.
Responsibilities:
- Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators, and VIPs.
- Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers, agencies and management via email, phone, DM, text, etc.
- Maintain talent relationships and create connections with new partners through mailings, giftings and outreach on brand initiatives, building close relationships that create alignment and transparency.
- Oversee current influencer marketing team to ensure campaign goals are being met.
- Build relationships with cross-functional leaders and ensure regular communication and alignment on influencer marketing and brand initiatives.
- Lead in developing new business proposals including proposal development including PowerPoint building, writing, and organizing relevant materials.
- Drive product placement into television, film and music projects.
- Develop influencer and talent relations program for the brand.
- Improve brand awareness and foster brand reputation among key fashion and lifestyle influencers.
- Oversee offline event activations with top influencers and VIPs.
- Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates.
Skills & Qualifications:
- Bachelor’s Degree Required.
- 5+ years of related experience, preferably within Influencer Marketing, Social Media, or PR in the fashion industry.
- Experience leading and managing a team of at least 3+ direct reports.
- PC Skills, including MS Office, and MS Outlookl
- Experience using Canva, Tribe Dynamics and Monday.com.
- Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends.
- Excellent written and verbal communication skills with keen attention to detail.
- Ability to think strategically and creatively.
- Flexibility to adapt quickly to changing business needs and dealing with ambiguity.
- Comfortable with occasional travel.
- Self-starter, ability to thrive in a fast-paced environment.
Pay: $106,800.00 – $120,00.00 plus bonus.
SHEIN Benefits and Culture:
- Healthcare (medical, dental, vision, prescription drugs)
- Health Savings Account with Employer Funding
- Flexible Spending Accounts (Healthcare and Dependent care)
- Company-Paid Basic Life/AD&D insurance
- Company-Paid Short-Term and Long-Term Disability
- Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
- Employee Assistance Program
- Business Travel Accident Insurance
- 401(k) savings plan with discretionary company match and access to a financial advisor
- Vacation, Paid holidays and sick days
- Employee Discounts
- Perks (HQ Location)
- Free weekly catered lunch at HQ
- Dog-Friendly office
- Free Gym Access at HQ
- Free Swag Giveaways
- Annual Holiday Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
- Free Shuttle Service from HQ to LA Union Station
SHEIN is an equal opportunity employer committed to a diverse workplace environment.
SHEIN Distribution Corporation
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