Paid Search & Retail Media Manager
Overview
The PS&RMM will oversee all of the paid media as well as the growth strategy for the company. You will work closely with outside agencies and be responsible for the performance of the digital marketing paid media channels, including retailer media platforms.
Responsibilities:
- Manage the paid media budgeting and reporting process
- Collaborate with team to plan and execute new customer acquisition, leading the overall paid media strategy
- Drive customer traffic, conversion, and ROI for all paid digital marketing channels
- Manage several agency relationships, building the partnerships, monitoring performance, and making improvements where necessary
- Partner with the team to advocate for the customer
- Lead the new brand launches, ensuring they’re following the go-to-market plan
- Other duties as assigned
Qualifications:
- Bachelor’s degree in Marketing, Business Administration or related field
- At least 3 years of experience in digital marketing and paid media, specifically paid search, social, display and affiliate marketing
- At least 1 year of experience with Amazon sponsored brand ads
- Proven track record of successful campaigns
- Must have excellent verbal and written communication skills
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