About You
You enjoy balancing what’s best for the client and your team. Focused, you’re a strategic and analytical self-starter with affiliate and/or influencer marketing experience at an agency and/or brand as a marketing operator of high-growth D2C companies. Regularly achieving responsible ROI goals. Able to embrace ambiguity and changes to find, and effectively communicate data-driven, business solutions to the client and your team. Proactive and positive people leader, excited to train, implement, and refine evolving best practices for the team to maximize our client’s business, and our throughput. You’re continually looking to grow and be challenged, and comfortable championing this of your team.
About the Role:
WITHIN is seeking an Influencer Marketing Manager to help scale our influencer team and accounts through creative thinking and proven digital marketing strategies. This position will involve both new and mature programs, requiring a skill set to develop, scale, refine and manage clients’ accounts. A successful candidate must have specific knowledge and experience working in the D2C influencer marketing industry.
On a Daily Basis You Will…
- Conduct high-level strategic work including campaign ideation, establishing KPIs and budget, creative analyses and identifying learnings and insights for future initiatives.
- Balance strategy work with executional tasks such as talent seeding, negotiations, projections, tracking and attribution.
- Actively work with client in determining influencer opportunities that align with brand strategy for future months and quarters.
- Work with paid social teams to push influencer content as sponsored ads, extending client ROI.
- Activate stagnant partnerships and enhance existing relationships within our network through content strategy and outreach.
- Ensure workflow and processes are productive and efficient, adjusting when needed.
- Pull weekly and monthly reports to assess performance, partner activity and areas for scale and/or adjustments.
Requirements
Need to have
- Excels being the client facing point of contact for strategy, prioritization, and the storytelling
- Experience distilling client goals into specific tasks that are prioritized, executed, and measured
- Prior experience managing an influencer marketing program with rapidly growing and established brands
- Proven and detailed strategy of digital marketing platforms that coincide with influencer programs (CreatorIQ, rewardStyle, MagicLinks, Sprout Social, Impact Radius, Dash Hudson, etc.)
- Able to adopt, document, and teach best practices of new partners and teammates
- Experience training and coaching junior team members and building small teams that are rapidly growing (establishing new workflows, processes and objectives)
Nice to have
- 2+ years of experience in influencer management
- Successful management of multi-million dollar advertising budgets
- Understanding of direct mail, OTT, social (Facebook), search, display and podcasts
- Exposure to different verticals / business models such as subscription, retail, B2B, CPG, App, etc
- Implementing and managing career and compensation structures
Benefits
About Us:
We are Performance Branding experts, working with scalable and enterprise brands including Nike, Spanx, and Shake Shack. We leverage digital channels and creative to grow our clients. Data drives our decision making and enables us to operate like trusted business partners. WITHIN works with brands to collapse the funnel between performance and brand marketing unifying objectives, targets, strategy, and implementation. Partnered with a brand’s value proposition, our integrated media and personalized content solutions prioritize profits and growth over channel optimization, taking a holistic approach to marketing programs, and training our people across every channel. We use the best technology available along with proprietary tools delivering the best performance for our clients.
Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. We support remote work, and provide a physically distanced office space for those who need it.
We offer a competitive salary and benefits based on ability level including:
- Base salary DOE
- Unlimited vacation policy
- Bonus opportunities
- Monthly Phone Stipend
- Comprehensive Medical, Dental, and Vision insurance options
- Dog friendly office
- Full Time Remote Work options
WITHIN
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