Our client is a leading operations and sports investment firm, nurturing a passion for sports. The company’s legacy of excellence spans across its ownership and management of sports clubs, entertainment events, tournaments, facilities, operations, and software.
Set in a fast-paced environment with an entrepreneurial spirit, PSE fosters a culture of teamwork, sportsmanship, and community involvement. We are now seeking a dynamic and creative Marketing Manager, Digital Products + Brand to help us launch a new digital software product with unique feature sets geared toward players, club leadership, coaches, and more.
The ideal candidate is eager to jump into a growing product marketing and membership business. This Marketing Manager has a keen understanding of marketing digital products throughout the product life cycle. They also have experience with rebranding, launching new websites and mobile apps, and think like a project manager with a problem solving and solution-oriented mindset. A teammate with a fun, can-do attitude, and driven personality will fit right in!
Responsibilities:
- Marketing for athletic software business used by players, club leadership, coaches, and more.
- Lead product marketing across web, mobile app, CRM, and some PR strategically supporting rebranding and growth
- Design and implement trigger-based campaigns with creative testing plans
- Drive membership sign-ups with strong upsell opportunities across a robust feature set
- Provide analytics and reporting on a daily, weekly, and monthly basis
- Work with cross-functional teams to deliver on growth targets and business goals
- Experienced in Loyalty programs would be a plus
- Tools used: SendGrid, CoSchedule, Slack, Teamwork
Bonus: Sports marketing/CRM/Digital product background, digital subscription + loyalty program experience, social media marketing
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