Regional Field Marketing Manager

Frutero is a tropical fruit ice cream company on a mission to find, protect, and share the world’s best fruits. We exist to deliver the real fruit experience: Picked-at-Perfection from farms around the world. We are committed to delivering fruit-based foods that ignite the latent passion and potential in each of us to LIVE LIKE FRUIT: 

to be REAL

to be BOLD

and to LIVE IN THE MOMENT

We started with Frutero Ice Cream, which re-wrote the playbook on ice cream pints and bars. We put legacy Fruit FLAVORED ice cream in the compost bin, to make room for Frutero’s fruit AND ice cream. It’s the unrelenting pursuit of delicious fruit you’d expect from Frutero, meticulously blended in super-creamy ice cream.

Try our pints. Enjoy our bars. Tell a friend, and join the Frutero Fruit Revolution!

Find Frutero at over 5000 stores across the US including Publix, Whole Foods, BJ’s, the Fresh Market, and more!

Purpose

The Regional Field Marketing Manager (RFMM) is the local expert and curator of the Frutero Ice Cream brand activation strategy and execution within their assigned southeast region. The RFMM will drive Frutero’s brand awareness and sales growth by leveraging innovative brand activations, social media engagement, and strategic partnership initiatives. 

• Recruit, manage and motivate a small team of Brand Ambassadors
• Research, coordinate, and host marketing events relevant to the brand and to the region, partnering with likeminded companies and/or organizations
• Seed and develop relationships with market influencers to increased brand visibility
• Generate social media content from market activations to expand the awareness and engagement of field activity
• Strategic coordination and execution of sampling initiatives, reaching consumers where they live, work, play, and shop
• Manage and operate Frutero’s mobile marketing vehicle, leveraging this asset to deliver the Frutero experience to consumers
• Development of strategic programming, resulting in increased brand trial and visibility
• Collaboration with leadership to determine market-level goals, utilizing strategic marketing initiatives to achieve sales goals
• Assess and negotiate local influencer opportunities
• Collaborate with sales leadership to identify strategic sales opportunities
• Communication of success stories, key learning, and other activities to leadership
• Timely planning and reporting
• Budget tracking and compliance

• The position requires a licensed driver and the ability to drive and operate a mobile marketing vehicle (transit van)
• Ability to work nights and weekends
• Ability to travel extensively within the assigned region, including overnight travel.
• Must be able (with or without accommodation) to bend and lift to set up displays, adjust shelves during resets, move products, etc.

• Bilingual in Spanish and English
• Social media savvy, experience in content creation for various social media platforms
• Strong business acumen with an entrepreneurial spirit
• Track record of success in field marketing and project management
• Understanding of both marketing and sales fundamentals
• Deep-rooted understanding of the assigned territory and the surrounding area
• Creative and strategic thinker
• Experience negotiating
• Strong team player
• Problem solver
• Self-starter
• Results-oriented
• Strong organizational skill set
• Ability to multi-task and prioritize workload
• PowerPoint and Excel proficient

Education and Experience 

• Bachelor’s degree (preferred) or equivalent work experience
• Minimum 5 years relevant experience in events, promotions, media, consumer products marketing
• Prior recruiting experience is preferred
• Existing network of relevant contacts
• Prior supervisory experience is preferred

The above information has been designed to indicate employees’ general nature and level of work performance within this classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Frutero Ice Cream