Log InSign Up
HomeSenior Director, Brand

Senior Director, Brand

$$$

About the company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys and Naturium, high-performance, biocompatible, and accessible skincare. We have annual revenues of ~$500 million and our business performance has been nothing short of extraordinary with 17 consecutive quarters of net sales growth as we have grown to #4 mass cosmetics brand in the US and are the fastest growing brand among the top 5. Our total compensation philosophy offers every new hire competitive pay and benefits, bonus eligibility (200% of target over the last four fiscal years), equity given to every full-time employee as a part of their new hire package, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

About the role

We are seeking an experienced Senior Director, Brand to support the development and growth of the Keys Soulcare brand. This is a highly visible leadership role within the organization and externally with a global icon and her management team.

The Senior Director, Brand will be our biggest brand advocate and steward, and act as key leader on the marketing team who will shape and execute the strategic direction of the brand, drive marketing calendars, sharpen brand communication, and lead the complete 360 go-to-market strategies leveraging insights and analytics to support our brand vision, values, and business objectives. This individual will be able to command teams to meet goals with clear, strategic direction and monthly priorities while working closely with our brand partners and cross-functional teams to drive trial and brand discovery through compelling storytelling to build broader awareness.

Responsibilities include Brand Marketing, Social Media, PR, Influencer Marketing, and Trade support. The Senior Director, Brand will also act as a key contributor to innovation planning meetings to shape portfolio health and ensure focused product innovation in key strategic and competitive categories, as well as partner with Sales and Ecommerce to help drive our channels (keyssoulcare.com, Ulta, Douglas, Sephora Canada).

The ideal candidate is a seasoned strategic and creative marketer, with excellent communication and relationship management skills and experience managing multiple partners and stakeholders. S/he will need to possess superior organizational skills and critical thinking to drive storytelling, strategy, and results. This role requires a forward thinker that readily embraces new challenges and can drive impact with momentum. This role requires strong collaboration across all cross-functional teams including Creative, eCommerce and Digital, Visual Merchandising, Product Marketing, and Finance, as well as external partners, to create a strong, seamless brand execution and experience across all touchpoints along the consumer decision journey.

This role is based in our New York, NY office which is open in a hybrid model of three days in the office and two days at home.

Detailed Responsibilities and Requirements

Responsibilities

  • Lead the brand strategy development, positioning and messaging across all touchpoints including digital, social, in-store merchandising, packaging, and events within NA & globally.
  • Be the brand steward and biggest champion of the brand within the organization.
  • Ensure brand messaging resonates with our target audience and effectively communicates our brand’s unique value proposition in a compelling way.
  • Effectively balance the business strategy with the vision of our Global icon and Creative Director
  • Drive marketing calendars and complete 360 go-to-market strategies leveraging insights and analytics to achieve our brand and business goals, with a focus on increasing Brand Awareness
  • Command teams to meet goals with clear, strategic direction and monthly priorities.
  • Work closely with brand partners and cross-functional teams to drive trial and brand discovery, compelling storytelling & campaigns to build sustained broader awareness.
  • Oversee briefs and drive statuses with cross-functional teams to ensure alignment, best-in-class execution, and adherence to deliverables.
  • Identify partnerships and manage integrated marketing campaigns that effectively drive brand awareness and engage our target audience.
  • Deliver end-to-end campaign plans across all channels (.com, retailers/ visual merchandising, social, etc.)
  • Manage internal and external brand, social media, PR, influencer marketing teams/agencies, fostering a collaborative and creative work environment.
  • Lead the overall Brand Communications and PR strategy.
  • Oversee the Keys Soulcare social strategy, content, and community management to effectively communicate, educate and engage audiences in the story of our brand and product offerings.
  • Grow and drive our Lightworker (influencer) community to amplify the brand story, accelerate awareness and incite new audiences to discover and engage with the brand.
  • Act as a key contributor to innovation planning meetings to shape portfolio health and ensure focused product innovation in key strategic and competitive categories.
  • Leverage consumer and market insights unique to each brand to tap new opportunities to deepen penetration with focused audience targets.
  • Collaborate with sales teams to focus efforts to boost productivity and sell thru at retail.
  • Lead the development and implementation of retailer presentations, as well as launch playbooks that consolidate product details, message hierarchy, marketing concept, visual assets, and go-to-market strategy.
  • Monitor and report on KPIs and the effectiveness of marketing initiatives, using data to inform future marketing strategies.
  • Prepare regular business reports for management and stakeholder meetings.

Requirements

  • BA or BS required
  • 10+ years of brand marketing experience within prestige beauty preferred.
  • Strong leadership and people management with the ability to influence and work with and through cross-functional partners to advance the needs of the business
  • Must be flexible and be able to operate with urgency in a fast-paced environment
  • Must be a self-starter, able to manage through ambiguity and complexity.
  • Experience developing multifaceted, innovative brand campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition.
  • Experience with agency management and ownership of marketing budgets.
  • Results-oriented mindset with a focus on driving sales and brand awareness.
  • Bias towards bold action and ability to execute with quality and speed.
  • Ability to think creatively, build compelling, fresh ideas with a discerning brand eye.
  • Must be team-oriented, responsive, comfortable collaborating and driving integration.
  • Excellent written and verbal communication skills; must be able to bring strategic thinking and advanced design to presentation decks using Keynote and PowerPoint.
  • Thorough knowledge of market and consumer trends and a strong pulse on new launches, industry trends, as well as social and cultural conversations.
  • Authentic connection to our brand ethos and vibe of our Founder

This job description is intended to describe the general nature, and level of work being performed in this position. It also reflects the general details considered necessary to describe the principle functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

E.L.F. BEAUTY

Related jobs:

Job Description
A documentary series is seeking a local sound engineer for a full-day shoot during an indie production tied to Essence Fest. The series highlights the journey of four men navigating the high-stakes world of music promotion, showcasing the raw highs, lows, and behind-the-scenes moments with some of the industry’s top artists. The content will be both emotionally resonant and technically engaging, requiring strong sound capture for intimate and dynamic scenes.

Job Responsibilities

  • Provide professional on-location audio recording for full-day shoot

  • Capture clean, balanced sound across multiple speakers in varied environments

  • Set up and manage multiple microphones (lav and boom) for interviews and b-roll

  • Collaborate with directors and producers to ensure optimal audio quality

  • Troubleshoot audio issues in real-time during the shoot

Requirements

  • Must be based in or able to work locally in New Orleans

  • Own equipment required: boom mic, minimum 4 lavalier mics, mixer, recorder

  • Prior experience with documentary or reality-style production preferred

  • Strong communication and teamwork skills

  • Punctual and prepared for a full 9am call time

Compensation

  • $600 for a full-day shoot

  • Independent contract opportunity with potential for future collaborations

Boom Operator for Cosmic Horror Student Film

Job Description
A student film production is seeking a Boom Operator for a three-day shoot on a cosmic horror short film. The project aims to create an unsettling, atmospheric experience and will require a sound technician comfortable working in an eerie, story-driven setting. All professional sound equipment will be provided on set.

Job Responsibilities

  • Operate boom microphone and manage sound equipment during filming

  • Collaborate with the director and sound team to ensure audio clarity

  • Monitor environmental sound and adjust mic placement accordingly

  • Ensure clean dialogue capture in both indoor and outdoor settings

Requirements

  • Experience with boom operation on film sets (student or professional)

  • Ability to work efficiently in a fast-paced, collaborative environment

  • Strong understanding of on-set audio workflow

  • Open to working on a student project with limited resources

Compensation

  • Rate negotiable based on experience

  • This is a low-budget student film; flexibility appreciated

  • All necessary equipment will be supplied

Job Description:
An exciting opportunity for experienced film professionals to join a fast-paced production shooting in Atlanta this July. We’re building a full crew across all departments for a 25-page project filming over 5-6 days. This is a professional production offering competitive rates for qualified crew members.

Positions Available:

  • Camera Department (DP, Operators, ACs)

  • Grip & Electric (Gaffers, Best Boys, Technicians)

  • Sound Mixers & Boom Operators

  • Art Department (Production Designers, Set Decorators)

  • Hair/Makeup Artists

  • Production Assistants

  • Other key crew positions

Job Responsibilities:

  • Execute department-specific duties professionally

  • Work efficiently under tight production schedule

  • Collaborate with other departments

  • Maintain safety standards on set

Requirements:

  • 2+ years professional experience in your department

  • Full availability July 15-21 in Atlanta

  • Own necessary equipment/kits (where applicable)

  • Strong references from previous productions

Compensation & Benefits:

  • Competitive daily rates (based on position/experience)

  • Meals provided during shoot days

  • Professional working environment

  • IMDb credit

Job Description:
A new set of three non-union scripted short series is now hiring Production Interns to join a growing, motivated team. This is a non-paid internship offering IMDb credit and craft services, ideal for emerging creatives seeking on-set experience and real industry exposure. Interns will contribute to various departments and support production from pre-production through wrap.

Job Responsibilities:

  • Assist core departments on set and during prep

  • Support day-to-day production needs based on assigned role

  • Collaborate with team members and respond to direction from department leads

  • Gain hands-on experience in film and TV production workflow

Open Internship Positions:

  • Casting

  • Locations Manager

  • Wardrobe / Costume

  • Script Supervisor

  • Production Assistant

  • Crafty PA

Requirements:

  • Set experience preferred but not required

  • Must be dependable, enthusiastic, and a team player

  • Eagerness to learn and contribute to a fast-paced production

  • Must be local or able to work where production is based

Compensation:

  • Unpaid

  • IMDb credit provided

  • Craft services included

Job Description:
A new indie thriller set between 1940–1970 is now hiring a full production crew in Atlanta. This period film is seeking skilled creatives and behind-the-scenes professionals to join a passionate filmmaking team. If you’re a film graduate or seasoned indie crew member, this is your chance to gain credits, contribute to an exciting historical project, and work with a driven director on a full-length feature.

Job Responsibilities:

  • Collaborate with the director to bring a scripted thriller period piece to life

  • Contribute to pre-production, on-set, and post-production phases

  • Help maintain historical authenticity in visuals, sound, and wardrobe

  • Commit to project timelines and deliver high-quality creative work

Open Positions:

  • Cinematographer

  • Producer

  • Sound Audio Technician

  • Production Assistant

  • Production Designer

  • Film (CGI) Editor

  • Costume Designer

  • Gaffer/Grip

  • Post-Marketing Specialist

Requirements:

  • Based in or able to work in Atlanta, GA

  • Demonstrated experience in your respective field or strong portfolio (film grads welcome)

  • Collaborative mindset and passion for independent filmmaking

Compensation:

  • Paid positions

  • Credit included

  • Meals and transportation provided (up to $150)

Job Description:
A Los Angeles-based production is now hiring experienced crew members for a series of upcoming vertical-format projects. If you have a strong background in vertical content and thrive in fast-paced creative environments, this is your opportunity to contribute to high-impact shoots with a flexible schedule.

The team is assembling for two production periods: late June to early July and again in late July to early August. Roles include both on-set and post-production positions.

Job Responsibilities:
June 27–July 8 (2–3 days within this range)

  • Photographer for BTS content and poster stills

Late July / Early August

  • Editor

  • DIT (Digital Imaging Technician)

  • Production Designer

  • Wardrobe Stylist

  • Script Supervisor

  • First Assistant Director (1st AD)

  • Second Assistant Director (2nd AD)

  • Unit Production Manager (UPM)

Requirements:

  • Proven experience in your respective role

  • Must have experience with vertical video formats

  • Based in or able to work in Los Angeles

  • Available during specified production windows

  • Ability to collaborate efficiently with a creative team under time-sensitive conditions

Compensation:

  • Paid; rates to be discussed upon application

  • Freelance / project-based hire

Job Description
Prominent Productions is now staffing for a feature film shooting in Los Angeles with a 20-day schedule and prep beginning in late August. The production team is seeking experienced crew members across multiple departments. This is a fantastic opportunity for LA-based professionals to join a dynamic film set and contribute to a high-energy production.

Job Responsibilities
• Support various departments across pre-production and production phases

• Collaborate with directors, producers, and crew to ensure smooth set operations

• Maintain professionalism and adaptability in a fast-paced film environment

• Execute tasks specific to your crew role (e.g., sound, catering, lighting, makeup, etc.)

Requirements
• Must be based in Los Angeles

• Must submit a resume with position specified in the subject line

• Positions needed include:

  • First AD

  • DIT

  • Catering

  • Locations

  • Craft Services

  • PAs

  • Hair and Makeup

  • Sound

  • Script Supervisors

  • Medics

  • Gaffers

  • Grips

• Experience in your role is highly preferred

Compensation
• Paid production opportunity

• Chance to build credits on a feature film

• Network with a professional production team

Job Description
A vibrant and comedic 30-minute mockumentary pilot centered on the quirky staff of a fictional country club is currently in post-production. The team is seeking a talented Colorist and Sound Designer to bring the final polish to this fun, fast-paced project. This is a great opportunity for creatives who love character-driven comedy and want to help elevate a playful, narrative piece to broadcast-ready quality.

Job Responsibilities

  • Colorist:
    • Perform color correction and color grading to enhance mood and visual consistency
    • Collaborate with director/editor to maintain visual tone and comedic pacing
    • Deliver final color output optimized for various platforms

  • Sound Designer:
    • Design and mix sound elements including dialogue, ambient effects, and transitions
    • Ensure sound levels and quality are balanced throughout the episode
    • Add comedic sound cues and timing adjustments as needed

Requirements

  • Proven experience working on short films, pilots, or web series

  • Proficiency in industry-standard software (DaVinci Resolve, Pro Tools, etc.)

  • Strong sense of comedic timing and visual storytelling

  • Ability to work remotely or be based in Los Angeles

  • Availability starting early July

Compensation

  • Paid opportunity (rate based on experience)

  • Candidates should submit both their reel and rate for consideration

Model Recruiters for Fashion and Talent Agency

Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.

Job Responsibilities

  • Identify and recruit potential modeling talent through online platforms and personal networks
  • Build and maintain a pipeline of qualified candidates for agency representation
  • Conduct initial outreach and guide talent through the application process
  • Attend weekly calls and monthly virtual meetings for team updates and support
  • Stay informed on trends in the modeling and entertainment industries

Requirements

  • Must be 18 or older
  • Familiarity with the fashion or modeling industry preferred
  • Self-driven, organized, and results-oriented
  • Smartphone and/or computer required for daily communication
  • Able to work independently with minimal supervision

Compensation

  • Commission-based pay structure with unlimited earning potential
  • 90% remote flexibility
  • Access to an established network within the Atlanta modeling market
  • Ongoing mentorship and brand-building opportunities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
12-23-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!