A leading provider of specialized services to the global industrial, commercial and infrastructure markets, BrandSafway delivers access and scaffolding systems, forming and shoring, industrial services and related solutions to more than 32,000 customers worldwide. BrandSafway was formed when Brand Energy & Infrastructure Services and Safway Group combined in 2017. We are a corporation of 35,000 employees with operations in more than 35 countries.
At BrandSafway, we know our employees are our greatest asset, which is why we give them the tools, training and resources to be successful. The BrandSafway team is seeking an experienced Social Media Manager to develop effective strategies to increase followers, create and oversee social campaigns, produce content, review analytics and make recommendations for continual improvement. The successful candidate will be responsible for developing content in alignment with the Marketing & Communications team’s strategic initiatives, supporting brand building and recognition efforts and showcasing BrandSafway’s employer brand. The Social Media Manager will be an excellent communicator, a versatile/creative writer, able to generate ideas independently and align with key internal stakeholder groups as needed. They will serve as a key driver in data collection and analytics that will continually improve the company’s social media practices over time. This role will report to the Director, Marketing and Public Relations.
- Responsibilities:Develop social media content plans that are consistent with the company’s brand identity
- Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Manage the social media editorial calendar
- Develop content including image sourcing and writing
- Support recruiting and hiring efforts, driving Talent Acquisition metrics
- Schedule and publish social media content on a timely basis
- Identify opportunities for storytelling including employee profiles and success stories
- Monitor social media channels including comments and direct messages, and escalate as needed
- Manage a high volume of daily social media posts across multiple accounts
- Monitor and evaluate the company’s social media presence and performance, developing monthly reporting, including social media KPIs and consumer feedback, making recommendations for improvement
- Perform other duties as needed.
- Qualifications:Bachelor’s Degree preferred
- Five to ten years of successful Social Media or Marketing experience
- Passion and talent for Social Media, showcasing creativity in both design and writing
- Excellent writing skills and attention to detail
- Self-starter, ability to succeed in a fast-paced, changing work environment
- Ability to collaborate with others and work in a team environment
- Possesses a sense of urgency and comfort managing deadlines
- Graphic Design skills desirable
BrandSafway, including its subsidiaries, is an equal opportunity employer and does not discriminate on the basis of race, creed, color, national origin, religion, gender, marital status, sexual orientation, age, disability, special disabled or Vietnam or other era veteran status.
Notice to all potential job candidates:
Please be advised that BrandSafway will never require or ask for any fee from you in exchange for being considered, hired, promoted, transferred or having ongoing employment with us. It is a violation of our Code of Conduct if any employee requests any money or fee from you in exchange for any special treatment or consideration. If anyone, regardless whether an existing employee, or anyone else, requests payment of any fee in exchange for being hired into our company, you may confidentially contact our HR Compliance department at hrcompliance@brandsafway.com and provide the name of the individual and any other documentation or proof of such an act.
Safway Group
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