*Associate Director, SEO – Pharmaceutical Industry Client Opportunity!*
Business Overview
Why join us: You’ll work hard, grow and recharge. Our diverse business offers various opportunities to grow your career across Paid Search, Paid Social, SEO, eCommerce, and Strategy, amongst others. We provide tools to support your career ambitions that include mentorship programs, learning modules and professional skills trainings. You’ll have the opportunity to drive social impact with our Diversity, Equity, and Inclusion Council to create meaningful change in our communities.
In addition to working with some of the world’s most dynamic and recognized brands, you will enjoy incredible benefits such as unlimited time off, multiple health/wellness days, extra-long holiday weekends, various perks, discounts, and benefits provided by our clients and an incredible office culture.
Position Overview
In this role, you will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics necessary for delivery of complex SEO programs. Just as important for this role as discipline knowledge will be the ability to build client relationships as a key day-to-day point of contact. This involves presenting training sessions, leading conference calls, adhering to action plans, guiding clients to completing their projects, and writing strategic points of view. The associate director will also be expected to contribute research to benefit both clients and the internal team. The right person for the role will be a self-assured, entrepreneurial self-starter who has proven success and can thrive in a fast-paced environment. It is expected that the candidate will be ready to manage people and pull in other help when needed.
Responsibilities
· Lead the strategy for presentation of audits, training, and reporting.
· Build out cutting edge SEO services such as search as business intelligence and reputation management.
· Lead, develop, and manage Manager, Sr. Analyst, and Analysts.
· Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback.
· Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity for staff, and maintaining positive morale.
· Identify opportunities to improve efficiencies and templatize/automate tactical work.
· Clearly define elements of SEO projects to set expectations of what is and is not in scope.
· Aid the director and VP in scoping both future projects and staffing.
· Work seamlessly with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family.
· Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices.
· Identify new opportunities for service line evolution and development.
· Maintain good working relationships and sell in new projects where it benefits the client.
Required Skills and Experience
· Substantial experience in digital marketing with an emphasis on SEO.
· Substantial experience with tools relating to web analytics, SEO reporting, link, and technical analysis.
· Experience collaborating or working in Paid Search and Social.
· Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
· Excellent written and verbal communication skills with the know-how to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives.
· Demonstrated track record of moving client partnerships forward to generate results and new business opportunities.
· Reprise does not require candidates to have a college degree
Desired Skills and Experience
· Comprehension of site development from conception and wireframes to build and development.
· Solid understanding of HTML and dedication to white hat techniques.
· Highly analytical with the ability to internalize the importance of performance KPIs such as ROI.
· Familiarity with how both front end design and back-end servers can affect SEO performance.
· Reliability to develop agendas, set up conference calls, and present either in-person or by phone.
· Consistent organizational skills, attention to detail, and accuracy when working with numbers.
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We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. We See You At IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $120,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Reprise, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Reprise, please email [email protected].
About IPG Mediabrands:
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
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