A global electronic product and SaaS company is seeking a Digital Marketing Manager to guide the strategic digital marketing roadmap for the Latin American region.
Seeking an experienced strategist to define and design a comprehensive strategy across 3 major channels: web optimization, social media, and ecommerce.
In this role, you would drive the strategic and tactical direction of product and solutions for B2B customer online capabilities and launch the digital future vision for the region, leveraging tools and technologies to deliver value proposition and brand awareness through a digital experience.
Responsibilities:
• Provide real-time personalized and targeted CX to drive higher engagement, adoption, sales and usage of products and services through digital channels.
• Lead multi-channel marketing (MCM) planning efforts, consisting of: discovery, segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.
• Drive the practice of digital analytics by clearly defining goals and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.
Qualifications:
• 5+ years of experience in Digital Marketing, agency, Corporate Marketing departments.
• Bachelor’s degree (MBA or other relevant graduate degree).
• FULLY Bilingual (English and Spanish) is a must. Portuguese is preferable but not required.
• Highly entrepreneurial, energetic, and self-motivated.
• Experience guiding comprehensive go-to marketing strategies for B2B audiences, preferably within tech, production, SaaS, computer space
• 3+ years experience leading teams, LATAM region, highly preferred
Robert Half
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