We are seeking a bright individual to join our team as Marketing Manager. This person is responsible for implementing marketing campaigns that advance Spartanburg as a destination for business, talent and tourism. Our ideal candidate is enterprising, analytical, and eager.
OneSpartanburg, Inc. is an equal opportunity employer. Employment decisions will be based on merit, qualifications and abilities.
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POSITION SUMMARY
In partnership with internal and external team members, the Marketing Manager will design, implement, and measure marketing campaigns that drive business, economic and tourism development.
POSITION RESPONSIBILITIES: Essential duties and tasks to be performed include
- Serve, manage, and report on multi-channel marketing campaigns for a variety of OneSpartanburg, Inc. initiatives.
- Develop and lead the implementation of an annual social media and email marketing strategy that promotes Spartanburg as a destination to visit and live.
- Lead the implementation of a targeted talent attraction marketing campaign informed by the OneSpartanburg Vision Plan and Talent Gap Analysis
- Analyze and improve digital footprints of Spartanburg and OneSpartanburg, Inc. through search engine marketing and optimization
- In partnership with the Dir. of Communications, execute influencer marketing campaigns
- Work alongside fellow marketing and communications team members to ensure the development of written and visual content needed to achieve marketing goals
- Partner with marketing agencies as needed to ensure campaigns achieve established goals
- Stay current with marketing and social media trends and incorporate them into strategy
- Additional duties as assigned
ESSENTIAL SKILLS & EXPERIENCE: Minimum requirements to perform this role include
- Degree or certificate in a related field (marketing, advertising)
- Two years or more experience working on multichannel marketing campaigns
- Familiarity with Google marketing tools, including Ads and Analytics
- Experience managing social media channels on behalf of a brand or organization
- Experience utilizing email marketing platforms such as MailChimp, Constant Contact
- Ability to work on diverse teams
BENEFICIALS SKILLS & EXPERIENCE: Ideal candidate will have these skills, education, experience
- Strong understanding of search engine optimization
- Knack for creating compelling marketing copy
- Experience in destination marketing
- Experience managing projects through a project management or workflow system
OneSpartanburg, Inc.
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