Overview
Prym Consumer is a leading supplier of sewing notions and knitting tools to textile handicrafters worldwide. Prym Consumer US is a market leader in the US with our brands of Dritz, Omnigrid, and Prym and is looking to add to its team.
Summary
The Social Media and Trade Marketing Manager will be responsible for developing and implementing comprehensive social media strategies, creating text and video content, responding to web posts, managing online brand presence, and driving trade marketing initiatives to increase brand awareness, engage with our target audience, and boost sales. This role is ideally creative, analytical, and has a deep understanding of social media platforms, digital marketing trends, and trade marketing strategies.
Essential Functions
- Develop and execute a robust social media strategy that aligns with the company’s overall marketing objectives.
- Manage all social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and ensure regular posting of engaging content that reflects the brand’s voice and resonates with the target audience.
- Monitor social media channels for mentions, comments, and messages, and promptly respond to customer inquiries and feedback.
- Analyze social media metrics and generate reports to measure the success of campaigns, identify trends, and recommend optimization strategies.
- Stay up-to-date with the latest social media trends, tools, and best practices, and proactively identify new opportunities for growth and engagement.
- Collaborate with cross-functional teams, including marketing, sales, and eComm, to develop and execute integrated social media campaigns that support product launches, promotions, and events.
- Create and manage a social media content calendar, ensuring the timely delivery of high-quality content across platforms.
- Oversee the planning and execution of trade marketing initiatives, including trade shows, conferences, and promotional events.
- Collaborate with the sales team to develop effective trade marketing materials, such as brochures, product catalogs, and sales presentations.
- Conduct market research to identify industry trends, competitor activities, and customer preferences, and leverage insights to optimize trade marketing strategies.
- Work with Sales and Customers to execute merchandising solutions across assigned categories, adhering to customer specific requirements
- Communicate Customer and Channel needs throughout product development process to ensure delivery is on-time, on-cost and on-spec & accurate.
- Other duties as assigned
Required Education and Experience
- Bachelor’s Degree in Marketing, Communications, Business Administration, or other related degree
- 2-4 years experience in proven work experience as a Social Media Manager, Trade Marketing Manager, or a similar role.
- Must be proficient in MS Office products including Word, Excel and PowerPoint, SharePoint and Teams
- Strong understanding of branding principles, marketing strategies, and consumer behavior.
- Excellent communication and interpersonal skills.
- Deep understanding of social media platforms, trends, analytics tools and best practices.
- Creative thinking and ability to generate innovative ideas.
- Project management skills and ability to manage multiple projects simultaneously.
- Ability to work collaboratively with cross-functional teams and stakeholders.
Preferred Education and Experience
- Experience in the sewing notions and crafts industry
- MBA or other advanced degree
Supervisory Responsibility
This position has no supervisory function.
Career Path Progression from this position
Category Manager
Key Account Manager
Sales Director
Travel
This position will require up to 10% travel
Work Environment or Working Conditions
This job operates in a combination of professional office and warehouse environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets. Additionally, this role will encounter equipment and heavy power industrial vehicles, with high noise levels possible in the warehouse setting.
Physical Demands
- Ability to lift 5 – 20 lbs periodically and 50lbs on occasion
- Ability to stand/walk for up to 8 hours
- Ability to sit for up to 8 hours
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Company Overview and History
Prym’s roots go back to 1530, when Wilhelm Prym worked as a goldsmith in Aachen. This makes Prym one of the oldest industrial companies in Germany and one of the most traditional in the world. Throughout its history, the company has reinvented itself time and again, ensuring its continued existence for centuries.
Relocated from Aachen to Stolberg in the mid-17th century, Prym focused on the production of brass. As brass production increasingly lost importance, the company focused more on finished brass products and became a leader in the field of machine production of metal haberdashery.
An important milestone was also the decisive further development of the press fastener by Hans F. Prym in 1903: He developed the s-spring which ensures, the press fastener can be closed and opened easily while at the same time the press fastener is securely closed. In many different colors and shapes, it has been produced in endless quantities since the beginning of the 20th century and still is, as Prym manufactures Millions of the practical daily helpers every day.
As much as Prym has changed in almost 500 years, one constant remains: The company is majority-owned by the Prym family – and will remain so.
Our internationally staffed management team reflects the Prym Group’s setup into independently operating divisions and holding.
The lean organizational structure allows the divisions to adapt to the needs of their markets, while the holding enables all parts of the group to unleash their full potential by foresighted planning, ensuring economic stability and modern talent management.
EEO Statement
EOE/Vet/Disabled
PRYM
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