The Assistant Marketing Director will be responsible for learning and demonstrating the capability to lead the overall success of property marketing, including strategy development and implementation, planning, program development and implementation, expense budgeting and processing, and team supervision and development. Additionally, responsible for learning key marketing functions including promotions, events, player development, Boyd Rewards, and competitor analyses
This is a paid training program getting you ready to be a Director of Marketing at your own casino. Once successfully completing this program you would be relocated to one of Boyd Gaming’s 28 properties within the US. The program last about 1 year.
DUTIES
- The Assistant Marketing Director will learn and demonstrate the capability to develop, prioritize, and implement property marketing strategic plan; including marketing programs which successfully achieve the property’s marketing and business goals and are properly aligned with the company, regional, and property brand.
- Learn and demonstrate the capability to deliver, monitor, and improve guest service and satisfaction along with meeting/exceeding property financial goals.
- The Assistant Marketing Director will partner with Director of Marketing to closely monitor competitive and industry trends to ensure the property(s) is responding to developments and remaining competitive.
- Assist the Director of Marketing in creating annual and program budgets and monitor progress toward maintaining property budgetary goals.
- Work closely with the Director of Marketing to analyze and report on success of marketing programs, including the generation of incremental revenues and ROI.
- Support all marketing managers and indirectly support all staff within each marketing area.
- The Assistant Marketing Director will work with Director of Marketing to select and manage cost-effective outside vendors and closely monitor their performance.
- Ensure all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and practices.
- Coordinate marketing support with all other operational departments.
- Represent marketing for the property executive team as required.
- Learn and demonstrate capability (where applicable) with database analyses, direct marketing, promotions programming, advertising, creative development, digital marketing, hotel yield, and entertainment.
- Communicate marketing plans, programs, and results to other key departments and team members.
- Availability to travel within the region as required, may include extended property assignments.
- The Assistant Marketing Director will regularly meet with assigned subject matter expert mentor and regional SVP to discuss performance and progress.
- Performs other related duties as assigned by management
REQUIREMENTS
- Bachelor’s Degree in Marketing, Advertising, Business or related field
- Four (4) years marketing experience
- Three (3) years of supervisor/management experience strongly preferred
- Strong written and oral communication.
- Knowledge of all computer software and office systems.
- Must be able to obtain/maintain any necessary certifications and/or licenses.
- Must be able to travel, at minimum, within the assigned region including extended property assignments
- Must be eligible to relocate, at minimum, within the assigned region
COMPETENCIES
- Innovative: Looks at issues from a fresh viewpoint and adapts to the changes created by the environment. Willing to take risks and explore the new, untested and unknown.
- Feedback: Gives positive feedback when appropriate, but also addresses inadequate performance or inappropriate behavior. Provides frank and direct feedback to others.
- Communication: Believes in the importance of keeping others informed. Spends time clearly defining expectations.
- Excitement: Has the ability to help people feel good about themselves and their work. Displays a high level of energy, intensity and enthusiasm.
- Strategic: Has the ability to analyze the future impact that a decision made today is likely to have. Understands the interdependence of various work units and the importance of integrating their activities
- Ethics: Demonstrates integrity and exercises discretion in handling confidential information.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Ameristar Casino Resort Spa St. Charles
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