Public Relations Director
We are looking for a PR Director to create and execute a strategic PR plan that positions our client as a premier entertainment/destination venue.
Secure organic coverage of our clients initiatives across retail, entertainment, dining and luxury through editorial features, influencers, live media stories, and exclusive features.
Responsibilities:
- Create/disseminate brand narrative to the media and local communities.
- Develop press-worthy campaigns that engage top tier media partners and create excitement around the brand and its initiatives, in partnership with the broader Marketing team.
- Foster existing/develop new relationships with broadcast /print /digital press, identify new outlets and media opportunities.
- Actively and consistently pitch stories to the media to keep our client top-of-mind and generate positive publicity.
- POC for all press/media inquiries and create appropriate materials, securing coverage both proactively and re-actively.
- Write and edit all press releases to drive awareness.
- Develop/manage relationships with local chambers of commerce, local mayors, and key community organizations.
- Lead crisis communication efforts to minimize negative impact on the brand.
- Provide PR council to executive team and to individual departments as needed.
Qualifications:
- BA degree in Journalism, Communications, or related field.
- 7-10 years’ experience in PR and/or media relations specifically in the entertainment, retail, fashion, apparel, luxury, hospitality, casino or sports arena.
- Creative thinking and persuasive selling through good understanding of media relations.
- Strong understanding on how to craft compelling messages for optimal coverage.
- Strong network in the NJ/ NY metro media and surrounding communities.
- Non-traditional hours including nights and weekends when necessary.
About Somerset Global Solutions:
We bring more than 20 years of experience in the executive recruiting and staffing industry.
Somerset Global Solutions specializes in Direct Hire, Retained, Temp-to-hire, and Contract Solutions. We are a valued company guided by honesty, ethics, and integrity. We focus on challenging and building employees personal strength where they can reach their highest potential within your organization and bringing top talent to your organization. Our efforts are to serve more than job seekers, but the business community as a whole.
Somerset Global Solutions is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veterans or disability status and prohibits workplace Discrimination and Harassment of Any Kind.
No Sponsorship Available
Somerset Global Solutions
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