The Marketing and Public Relations Manager is responsible for the formatting, uploading and general content management of Ojai Valley Inn social networking mediums such as Instagram, Facebook, Twitter, Linkedin, etc. Must be creative and organized, an individual who stays on trend and understands luxury marketing. Manager will also have responsibilities in Public Relations support of outside PR firm. Must be able to work within a dynamic team to collaborate and participate positively in an integrated marketing communications focused department.
SKILLS AND QUALIFICATIONS:
- Creative thinking and ability to strategize is critical.
- BA in marketing, new media, communication preferred
- Public Relations experience in a hotel environment preferred
- Extensive knowledge in social media tools and techniques
- Strong marketing and communication skills
- Must possess very good technological skills
- Strong English and grammatical skills
- Experience with traditional and online/social media
- Eagerness to build relationships with clients, guests, customers, bloggers
- Able to tour media writers and work on story angles
- Personal Commitment to making a difference and using business as a lever for sustainable change
- Excellent phone skills a must
- Comfortable meeting deadlines while working independently
- Clear writing skills (preferably for business and promotional) essential
ESSENTIAL JOB FUNCTIONS:
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor.
- Daily basis actively participate in social media activities, community development and management, collaborating and working with outside PR firm.
- Be well-connected with the broader social media world and be a member of social networking websites.
- Form a social media strategy to increase visibility, membership and traffic across brands.
- Experiment with new and alternative ways to leverage social activities.
- Social Media tools, trends and applications must be regularly monitored and the findings must be appropriately applied in increasing the use of social media.
- Responsible for educating the management team on incorporating relevant social media techniques into the company’s products and services.
- Measure the impact of social media on the overall marketing efforts.
- Constantly update him/herself on ways to increase the popularity of their web source.
- Achieve performance objectives as outlined within the department.
- Ensure that all outgoing correspondence is accurate and presentable and represents OVI style and image standards.
- Assist with special projects as requested by VPSM.
- Maintain a friendly, caring and helpful attitude with clients, as well as hotel personnel.
- Keep informed as to the daily resort activities and functions.
- Participate in scheduled meetings as requested.
- May be required to work some evenings and weekends.
- Tour media writers and be a resource for PR firm representing the resort on property.
COVID-19 VACCINATIONS
Ojai Valley Inn requires all employees to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.
The salary for this position is $71,000. This position also may be eligible for bonuses, incentive comp, etc. Decisions regarding individual salaries will be based on a number of factors, such as experience, type and of size of prior property experience, location, and education.
Ojai Valley Inn
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