Robert Half is working with a client who is seeking a Brand Communication Manager to join their team for this role based out of Atlanta. Candidate must be sitting in Atlanta in order to be considered. We are looking for a candidate that has is a strong storyteller and in external communications, messaging, project management, and thought leadership!
Primary Responsibilities
– Responsible for the communication functions of planning and delivering multi-faceted content for the compnay’s website, brand catalogs, social channels, and retail e-commerce sites
– Work with product managers to develop compelling content that illustrates the value and key features of the company’s products, including how to best represent these products in a digital environment.
– Write clear product titles and descriptions using best-in-class search engine optimization terminology
– Collaborate with product managers to understand their vision, brand voice, and target audience for products
– Interpret creative direction and technical information of products for consumer and retail marketing needs
– Ability to follow the company’s editorial strategy as well as write for different brand voices
– Proactively leverage existing assets for use across retail partners and e-commerce websites
– Ensure clear detailed timelines are established and due dates are met with accurate deliverables
– Analyze and report on the performance and efficiency of campaigns
The ideal candidate will have the following skills
– BA/BS in marketing or communications
– 3+ years of marketing communications experience in a digital marketing, direct-to-consumer function
– Strong project timeline management and prioritization abilities
– Search engine optimization understanding and experience are key
– Strong creative and technical writing, editing, and proofreading skills
– Great attention to detail, ability to establish procedures, and to work independently as a self-starter
– Creativity, adaptability, and the ability to work collaboratively with a team
– Self-motivated, eager, inquisitive, and enthusiastic
– Good eye for design and visual aesthetics
– Strong computer skills
o Word, Excel, PowerPoint
o Canva
o Experience with digital asset management systems
Robert Half
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