Director of Marketing Analytics
200,000 – 250,000 + Equity
Remote
Do you want to join a well-known and highly profitable company focused on DNA testing? This is an opportunity to direct strategy for a global marketing analytics team in this growing and highly successful organization. Apply today to join this exciting team as their Director of Marketing Analytics.
THE COMPANY:
As a Director of Marketing Analytics, you will be joining a team of 10 Marketing Analysts with 2 Senior Managers reporting directly to you. You will set business strategy for their global Marketing Analytics team and create a vision to create best-in class analytics.
THE ROLE:
As a Director of Marketing Analytics, you can expect to be involved in the following:
- Build a global marketing strategy across media mix modeling, marketing attribution and experimentation
- Standardize KPIs, dashboards, and data sources
- Work directly with C-Suite to provide actionable insights that drive business forward
- Lead a grow a team of Marketing Analysts
YOUR SKILLS AND EXPERIENCE:
The Director of Marketing Analytics will have the following skills and experience:
- 15 years experience in analytics
- Expert-level skills in SQL and Tableau or other data visualization tools
- Google Suite, Salesforce (or other CRM), and Linux are strongly preferred
- Strong experience directing strategy for an analytics team and ability to communicate with C-Suite
- Ability to work with big data
- Experience with paid media measurement, attribution, media mix modeling, A/B testing, Lift, multivariate testing, and user segmentation
Harnham
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