Workyard is a growing startup based out of Silicon Valley developing an industry changing workforce management SaaS solution for the construction industry. In a market where $300 billion is spent annually on labor, we are fundamentally transforming the experience for both companies and workers by adding trust, transparency, and modern technologies to the labor management process.
We are now looking for a Performance Marketing Manager to build and scale our success.
Responsibilities
- Develop and build on SEO strategy to drive conversion into product discovery and trials for our sales team
- Grow and manage our content writing team delivering content to our customers (HR, Payroll, Accounting and Construction Business Owners)
- Review and edit articles on a weekly basis to ensure quality content is delivered.
- Track SEO performance, and execute a long term SEO strategy to grow traffic and trials
- Administer the WordPress site and work with WordPress developers to continue to improve our WordPress components that make our writing team successful and codify our SEO playbook
- Design and optimize advertising-focused landing pages
- Work with and manage our Advertising agency to optimize our campaigns
Requirements
- 3+ years outstanding track record in performance/growth marketing
- Self-starter with a growth mindset
- Knowledge of WordPress
- Strong writer/editor
- Start-up experience
- Bonus Points: Domain understanding of the construction market
Workyard
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