Digital Media and Analytics Manager

About FabCom

FabCom is a top ten, full-service marketing and advertising agency located in North Scottsdale. For nearly 3 decades we’ve led the pack when it comes to creating integrated, multi-channel marketing that produce results. We deliver innovations from the convergence of business, marketing, and creative strategies… combined with leading-edge technology.

We like to think of our agency as a family working together synergistically to offer our clients the most advanced dynamic marketing solutions. We are looking for a bright, talented, and highly motivated individual to join our team.

Primary Responsibilities

• Facilitate the day-to-day management of a multitude of search engine and social media advertising campaigns for a variety of clients. E.g., Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Advertising, Microsoft Ads, etc.
• Write effective, concise ad copy to accompany digital display and text-based ads.
• Configure tracking paramaters for all digital advertising campaigns, along with down-line conversion and goal tracking on campaign landing pages (Google Analytics, Google Tag Manager, etc.).
• Prepare client-facing reporting dashboards. E.g., Google Data Studio, etc.
• Implement social media strategies and campaigns to build brand awareness, create engagement, and drive conversions.
• Incorporate optimization strategies, analyze data, and determine the best ways to drive traffic and increase conversions.
• Identify and cultivate target audience segments for campaigns.
• Manage monthly content calendar and support asset creation/curation efforts with agency team members.
• Research digital media placement options best suited to clients’ needs, budgets, and goals/objectives.
• Provide cost analysis and optimization recommendations based on ongoing analytics/results.
• Share weekly, monthly, and quarterly performance updates, depending on initiative and client.
• Help maintain agency reputation through quality customer service and communication with all relationships.

Qualifications

• BA/BS degree.
• Grammar and accuracy are queen—results and tracking mentality are king.
• Excellent writing and editing skills are required.
• Prior experience/knowledge in Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, Google Analytics, Google Data Studio, and Google Tag Manager.
• Proficient in Excel and PowerPoint.
• Must be detail-oriented, have good follow-up skills, and be able to manage multiple tasks and deadlines.

Location: North Scottsdale 

Compensation: Based on years of experience

Please, no phone calls about this job.

Only U.S. citizens and local applicants need to apply.

FabCom – Integrated Strategic Marketing