Overview
The Manager, Category will be responsible for P&L management, strategic planning, day-to-day business management & keeping the organization informed of updates to product and business strategy.
Key Tasks:
- Drive category growth in terms of revenue, market share, and global expansion. Develop 3-5 year product strategy.
- Curate line plan driven by consumer, market and retailer insights capitalizing on specific needs and white space opportunities
- Lead kick offs with design team to present product needs and design recommendations based on detailed analysis of past performance, business objectives, and evaluation of market trends and opportunities
- Develop Channel Strategy within the line plan that aligns with retailer and business needs
- Ensure products align with brand and marketing experience
- Lead creation of sell in strategy including product reason for being, merchandising recommendations, competitive advantages, market point of view and differentiation
- Present new products to key retailers and support Sales in preparation of pitch decks, product overviews and sell sheets outlining the unique selling proposition
- Monitor financial performance for assigned category including revenue tracking, margin and profitability review, and ROS analysis
- Lead market and competitive research analysis and provide updates to design and cross functional teams as necessary
- Work with design, engineering and procurement teams in achieving margin goals, FOB (cost), and quarterly launch calendar
- Establish MSRP pricing, evaluate margins and adjust product / packaging / pricing as needed to achieve target financials
- Seek cost reduction opportunities to increase margin; work with engineering, design and supply chain to implement changes
- Collaborate on packaging strategy including copy, graphics, content, and hierarchy of call outs; Create packaging brief to guide packaging team on desired design
- Collaborate on design brief to initiate marketing, video, photography, or other creative functions on project requests to bring the story to life
- Host cross functional meetings to align on strategy, present new product opportunities, product updates and merchandising plans by retailer, brand and launch quarter
- Initiate requests for research and collaborate on research plan and execution of insights
- Lead cross functional product development team to successfully commercialize products and meet financial goals
- Online product reviews – identify items to feature in seeded reviews and influencer outreach and develop action plans for low rated items
- Perform analysis for SKU rationalization and productivity at the item level and make a recommendation on go-forward plan
- Participate in S&OP process to ensure smooth product transitions, minimize inventory exposure and ensure high order fill rates.
- Sales call, trade show and global showroom support
- New Hire Training/onboarding
MUST HAVE:
- 5+ years of experience in Category Line and Business Management with a CPG company is required
- Must have general knowledge of manufacturing materials, product development processes and costs in a CPG environment.
- Familiarity with the online and brick & mortar retail landscape is strongly preferred.
- Prior experience managing the product P&L is required.
Education & Skills
- Bachelor’s degree in business management, finance or other related field or equivalent work experience is required.
- Ability to execute and excel in high-paced organization
- Ability to deal with changing environments, tight timelines and multiple priorities
- Outstanding oral and presentation-based communication skills
- Must be proficient in PowerPoint, Excel and Word
Confidential
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