Job Summary: The Product Manager will grow the assigned products, respective market share and profitability by identifying competitive and market opportunities, potential products focused on medical end markets.
The position will develop marketing strategies by conducting market research to understand product requirements, specifications, and pricing environment.
Responsibilities will also include managing the technical and business aspects, and operational improvement needs of assigned product lines throughout their lifecycle from product launch through mature product EOL to satisfy our customers’ needs, maximize revenue and profit generated by the product lines.
Essential Responsibilities:
- Be the medical market subject matter expert (SME) to all levels of the organization for assigned products and associated key markets including technical attributes and value proposition.
- Create and maintain 3-5 year Market and Product roadmaps based on market research, VoC interviews, competitive solutions, technology drivers and regulatory inputs to identify target market segments to accelerate growth and guide portfolio optimization.
- Collaborate and create proposals and business cases for new/future product lines and extensions to existing products including; market sizing, product specifications and requirements, target costs and sell prices, return-on-investment analyses and launch schedules.
- Work with Marketing Communications to define objectives, create collateral and selling tools for assigned products.
- Develop, promote and train the CPC organization and channel partners globally, on the value proposition, assigned products and key messages to grow market share and bring new products to market.
- Work with Sales at target accounts to develop relationships with key decision makers and thought leaders at target and strategic accounts.
- Collaborate with, support and guide Operations on quality, cost, product lead-time, stocking, inventory and supply chain objectives.
- Deliver annual product pricing recommendations by utilizing market research data; reviewing production, sales costs and short-term and long-term product sales forecasts.
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Basic Qualifications:
- Bachelor’s degree
- Minimum 5+ years of product marketing experience
- Minimum 5+ years of experience developing and implementing effective product roadmaps and strategies in a B2B setting
Preferred Qualifications:
- MBA
- Experience with medical OEM customers, channel partners/distributors and contract manufacturers in a B2B environment is strongly preferred
- Experience defining and launching new products to market
- Comfortable with ambiguity; able to remain productive in uncertain situations
- Creative problem solver with global perspective
- Strong written and oral communication skills
- Experience with fluid handling products/markets
- Experience working with and understanding distribution channel dynamics
- Strong business and financial acumen
Travel: Available to travel 25-35% domestic and internationally
This job description is not designed to contain a comprehensive list of tasks, responsibilities or duties. Colder Products Company reserves the right to amend to meet legal, business and organizational requirements as necessary.
CPC – Colder Products Company
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