Initiative is different to other media agencies.
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Position Summary
The Audience Strategy team is a function within the Strategy craft, built to strengthen our data led products and services throughout the agency and evolve and future proof the client’s audience first, data driven and outcome-based approach across all media buys.
The Director, Audience Strategy is a digital native and an expert in leveraging agency’s proprietary data and platforms and play a pivotal role in accelerating client’s audience centric and data driven efforts. To be successful in this role, the person needs to be eager to learn and leverage emerging tech and data solutions, uncovering the insights and have an entrepreneur mentality to bring and develop new ideas and solutions to the team. This is a client facing role and the person will work closely with client to help connect client’s MarTech and AdTech solutions to provide consultancies across paid, owned and earned media ecosystem and develop the foundation for client’s addressable media approach.
Key Responsibilities
- Leverage agency’s proprietary data and platform to identify the highest value audiences and develop audience first, addressable strategies that reach the highest value consumers and maximize business goals and outcomes
- Conduct business and audience analysis and provide the insights and outputs to planning teams that can help define audience profiling and segmentation
- Identify channels, tactics and data sources (across 1P, 2P and 3P) that help accurately translate key audiences in media and maximize the performance outcomes of the campaigns
- Familiar with outcome-based planning to forecast and deliver on specific business KPIs
- Guide development and management of client’s data driven marketing by educating clients on how data and tech can hep unlock consumer insights and activation/engagement
- Collaborate with Client Solutions team to develop a clear Audience learning agenda and measurement framework and KPIs
- Pioneer new approaches and work to best frame the use of data in all use cases from understanding and helping on client’s 1st Party data roadmaps, activating omni-channel addressable strategies, guiding dynamic creative strategies and defining closed-loop audience measurement approach
- Champion in innovation and help client educate and develop forward-thinking digital roadmap and testing plan in facing the cookie-less world
- Understand value proposition for key data and media vendors and partners and manage the relationships and help evaluate and provide recommendations in partner selections
- Be on a forefront of the latest industry developments (changes in privacy laws and regulations, cookiesless, etc.)
Required Skills & Experience
- Intellectual curiosity and solid understanding in data and digital media ecosystem with the ability to see from the brand’s business lens
- Experience working on holistic, cross-channel media recommendations and optimizations that is tied to business outcomes, from both a strategic and birds eye view to a technical implementation.
- Experience in building audience based and performance-based media plans using outcomes and KPIs to determine digital partner and channel splits
- Hands on experience working on a DMP, CDP, CRM platform, onboarding partners, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance strongly preferred
- Proven experience in developing data-driven insights for clients
- Experience in managing or developing a team and can delegate and oversee direct reports
- Excellent written, verbal communication and presentation skills including the ability to develop story-telling presentation decks
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Desired Skills & Experience
- Extensive experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and biddable media ecosystem (across search, social, or programmatic)
- Expertise in all media activation channels (programmatic, social, search, TV, OOH, etc.) and understand full funnel addressable activation best practices
- Understanding of audience strategy approach in health industry, understanding of privacy regulations and restrictions
- Experience driving omnichannel strategies for clients
We See You
We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..
When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix,
Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.
Initiative
Related jobs:
Job Description
A production filming in the Houston and Pearland area is seeking an experienced 1st Assistant Camera (1st AC) / Focus Puller with Ronin 4D experience. This paid crew opportunity is ideal for camera professionals who have experience managing focus on advanced camera systems and can contribute to a fast-paced production environment.
Job Responsibilities
- Serve as the 1st Assistant Camera / Focus Puller during production.
- Pull and maintain accurate focus while operating with the Ronin 4D camera system.
- Assist the camera department with equipment setup and operation.
- Collaborate closely with the Director of Photography and camera crew.
- Ensure camera equipment is functioning properly throughout production.
Requirements
- Proven experience as a 1st AC or Focus Puller.
- Must have experience pulling focus on a Ronin 4D system.
- Own wireless focus system preferred.
- Strong technical knowledge of camera operations and focus management.
- Ability to work efficiently in a production environment.
- Must be available for scheduled shoot dates.
Compensation Details
- Paid position
- Rate will be discussed with selected candidates
Film Crew for Watch Party Event
Job Description
A production team is seeking an experienced film crew to capture a live watch party event in Midland, Texas. This videography opportunity is ideal for creative professionals who specialize in event coverage and can deliver high-quality footage that captures the energy and atmosphere of a live gathering. Teams with experience filming events, branded content, and social media campaigns are encouraged to apply.
Job Responsibilities
- Film and document a live watch party event
- Capture high-quality video footage of attendees and activities
- Work collaboratively with event organizers and production staff
- Manage camera equipment and on-site production needs
- Deliver professional event coverage that highlights key moments
Requirements
- Prior videography or film production experience
- Must provide examples of previous video work
- Minimum crew size of 2–3 people
- Strong understanding of event filming and production
- Reliable equipment and professional workflow
- Ability to work efficiently in a live event environment
Compensation
- Paid film crew opportunity
- Professional event production experience
- Opportunity to expand your portfolio
- Networking opportunities with industry professionals
Entertainment Industry Production Staff
Job Description
A growing television and digital media network is hiring motivated professionals and aspiring creatives to join its production team. Opportunities are available across multiple departments, including content creation, production, post-production, casting, photography, and event support. Training is available for select positions, making this an excellent opportunity for both experienced professionals and individuals looking to gain hands-on entertainment industry experience.
Job Responsibilities
- Support television, digital media, and content production projects
- Collaborate with creative and production teams to deliver high-quality content
- Assist with filming, editing, casting, photography, or production operations depending on the role
- Maintain professionalism and reliability in a fast-paced production environment
- Contribute to the development of original programming and entertainment content
Requirements
- Passion for television, media, production, or entertainment
- Strong communication and teamwork skills
- Reliable, professional, and motivated work ethic
- Relevant experience preferred but not required for select positions
- Ability to work collaboratively in a creative environment
Available Positions
- Assistant Editors
- Story Producers
- Videographers
- Photographers
- Drivers / Security
- Licensed Medics
- Casting Producers
- Makeup Artists (MUA)
- Hair Stylists
Compensation
- Competitive compensation based on position and experience
- Training opportunities available for select roles
- Hands-on experience in television and digital media production
- Opportunity to work with a growing entertainment network
Job Description
A paid narrative video production for a hat brand is seeking experienced crew members to join a small, low-budget production team. Producers are looking for talented professionals who can contribute their expertise and, ideally, provide their own equipment. This is a collaborative project with a streamlined crew and an engaging creative concept.
Job Responsibilities
- Perform assigned crew duties throughout production.
- Collaborate with the director, producers, and fellow crew members.
- Assist in maintaining efficient production workflows.
- Provide and operate personal equipment when applicable.
- Ensure professional-quality production standards are maintained.
Available Positions
Sound Operator / Mixer
- Manage on-set audio recording and sound quality.
- Operate sound equipment and monitor audio levels.
1st Assistant Camera (1st AC)
- Assist camera department operations.
- Maintain focus, camera setup, and equipment readiness.
Gaffer
- Oversee lighting setup and execution.
- Work closely with the camera team to achieve the desired visual look.
Requirements
- Must be based in the Los Angeles area.
- Prior experience in the relevant crew position preferred.
- Ability to work efficiently on a small production team.
- Own gear is highly preferred.
- Must provide full-day and half-day rates when applying.
- Include a list of available equipment with submission.
Compensation Details
- Paid opportunity.
- Compensation based on submitted day rates and position.
- Production schedule includes approximately one full shooting day and one half-day.
Runner II – Live Sports Broadcast Production
Job Description
A live sports broadcast team is seeking an experienced Runner II to support remote production operations for a major college football media event. This role is ideal for production professionals who excel in fast-paced environments and enjoy contributing to high-profile live broadcasts. Responsibilities include assisting operations and production staff, coordinating logistics, supporting on-air talent, and helping ensure the successful execution of live event coverage.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for production personnel
- Coordinate announcer arrivals, departures, and related activities
- Distribute information and materials to crew members and staff
- Support daily broadcast operations and event workflows
- Complete assigned tasks to help maintain smooth production execution
- Communicate effectively with operations and production leadership
- Adapt quickly to changing production needs and priorities
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working on at least eight live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work effectively in a fast-paced, ever-changing environment
- Positive attitude and proactive approach to production support
- Willingness to check in and out daily with the operations team
- Familiarity with the venue and local area preferred
- Leadership experience assisting or directing other runners is a plus
- Basic understanding of broadcast production operations preferred
Compensation
- Paid live event production opportunity
- Gain hands-on experience in sports broadcasting and live television
- Work alongside experienced production and operations professionals
- Build valuable industry connections within sports media and entertainment
Runner II – Live Sports Broadcast Production
Job Description
A live sports production team is seeking a Runner II to support remote broadcast operations for a major flag football event. This role is ideal for experienced production professionals who thrive in fast-paced environments and enjoy contributing to high-profile live broadcasts. Responsibilities include assisting production and operations teams, coordinating logistics, supporting talent and crew members, and helping ensure smooth event execution from start to finish.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for production personnel
- Coordinate announcer arrivals, departures, and on-site activities
- Distribute information and materials to crew members and stakeholders
- Support daily event operations and broadcast workflows
- Complete assigned production tasks as directed by management
- Maintain clear communication with production and operations teams
- Adapt quickly to changing priorities in a live event environment
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working on at least eight live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work effectively in a fast-paced and evolving environment
- Positive attitude and proactive approach to production support
- Willingness to check in and out daily with the operations team
- Familiarity with the venue and surrounding area preferred
- Leadership experience assisting or directing other runners is a plus
- Basic understanding of broadcast production operations preferred
Compensation
- Paid live event production opportunity
- Hands-on experience working in sports broadcasting
- Opportunity to collaborate with experienced production professionals
- Valuable networking opportunities within the entertainment and media industry
Runner II – Remote Sports Broadcast Production
Job Description
A live sports broadcast team is seeking an experienced Runner II to support remote production operations for a professional basketball event in Atlanta. This role is perfect for production professionals who excel in fast-paced environments and enjoy contributing to live television broadcasts. The position involves assisting operations staff, coordinating logistics, supporting announcer activities, and helping ensure seamless execution of on-site broadcast production.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for broadcast personnel
- Coordinate announcer arrivals, departures, and related activities
- Distribute important information and materials to crew members
- Support daily production operations and event workflows
- Complete assigned tasks to help maintain smooth broadcast execution
- Communicate effectively with operations and production leadership
- Adapt quickly to changing production needs and priorities
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working on at least eight live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work efficiently in a fast-paced, ever-changing environment
- Positive attitude and proactive approach to production support
- Willingness to check in and out daily with the operations team
- Familiarity with the venue and local area preferred
- Experience leading or assisting other runners is a plus
- Basic knowledge of broadcast production operations preferred
Compensation
- Paid live sports production opportunity
- Hands-on experience with professional broadcast operations
- Opportunity to work alongside experienced television production teams
- Valuable networking opportunities within the entertainment and sports media industry
Runner II – Live Event Broadcast Production
Job Description
A live event production team is hiring a Runner II to support remote broadcast operations for a major multi-sport competition. This production role is ideal for experienced professionals who thrive in fast-paced environments and enjoy supporting live television broadcasts. Responsibilities include assisting production and operations teams, coordinating logistics, supporting on-air talent, and ensuring smooth event execution across assigned competition venues.
Job Responsibilities
- Assist operations and production teams during live remote broadcasts
- Run errands and provide logistical support for production staff
- Coordinate announcer arrivals, departures, and related activities
- Distribute information and materials to crew members and stakeholders
- Support daily broadcast operations and event execution
- Perform assigned tasks to help maintain efficient production workflows
- Communicate effectively with operations personnel throughout the event
Requirements
- Must live within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Minimum experience working on multiple live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work effectively in a fast-paced and changing environment
- Positive attitude and proactive approach to problem-solving
- Willingness to check in and out daily with the operations team
- Basic understanding of broadcast production operations
- Familiarity with the local area and venue is preferred
- Leadership experience assisting or directing other runners is a plus
Compensation
- Paid live event production opportunity
- Gain valuable experience in sports and broadcast production
- Work alongside experienced television and operations professionals
- Expand your professional network within the entertainment and media industry
Runner II – Remote Sports Broadcast Production
Job Description
A live sports broadcast production team is seeking an experienced Runner II to support remote broadcast operations for a collegiate baseball event. This production assistant role involves assisting operations staff, coordinating logistics, supporting talent and crew needs, and helping ensure seamless event execution. Ideal candidates are organized, proactive, and comfortable working in a fast-paced live production environment.
Job Responsibilities
- Assist operations and production teams during remote sports broadcasts
- Support event logistics, including arrivals, departures, and crew coordination
- Distribute information and materials to production staff and talent
- Help coordinate announcer and on-site production activities
- Complete assigned production and operations tasks throughout the event
- Maintain effective communication with crew members and leadership
- Contribute to the successful execution of live broadcast operations
Requirements
- Must live within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Previous experience working on live remote productions as a runner
- Strong communication skills via phone, text, and email
- Ability to work efficiently in a fast-paced, evolving environment
- Positive attitude and strong problem-solving skills
- Willingness to communicate regularly with the operations team
- Basic knowledge of broadcast production operations preferred
- Leadership experience overseeing or assisting other runners is a plus
- Familiarity with the local area and venue is beneficial
Compensation
- Paid live event production opportunity
- Hands-on experience in sports television broadcasting
- Work alongside experienced production and operations professionals
- Opportunity to expand your network and production resume
Runner II – Live Sports Broadcast Production
Job Description
Join a fast-paced live sports broadcast team as a Runner II supporting remote production operations for a major studio show covering professional basketball championship events. This behind-the-scenes production role involves assisting operations staff, coordinating logistics, supporting on-site talent, distributing information, and helping ensure broadcasts run smoothly. Candidates should be adaptable, organized, and comfortable working in a dynamic live event environment.
Job Responsibilities
- Support operations and production teams during live remote broadcasts
- Assist with event logistics, including arrivals, departures, and on-site coordination
- Distribute information and materials to crew members and production staff
- Provide support for announcer and talent coordination as needed
- Perform assigned production and operations tasks throughout the event
- Maintain clear communication with team members and leadership
- Help ensure smooth execution of live broadcast activities
Requirements
- Must reside within 100 miles of the event location
- Must be at least 21 years old and legally authorized to work in the United States
- Valid driver’s license required
- Experience working as a runner on live remote productions preferred
- Strong communication skills via phone, text, and email
- Ability to thrive in a fast-paced, ever-changing production environment
- Positive attitude and proactive work ethic
- Willingness to check in daily with the operations team
- Familiarity with broadcast production operations is preferred
- Leadership experience guiding or assisting other runners is a plus
Compensation
- Paid live event production opportunity
- Gain experience working on a high-profile sports broadcast
- Collaborate with experienced operations and production professionals
- Opportunity to expand skills in live television and remote broadcast production
Film Crew Swing Position – 1st AC, Art PA, Grip & Electric
Job Description
A production team is seeking a versatile crew member to fill a Swing position supporting multiple departments, including 1st Assistant Camera, Art Department Production Assistant, and Grip & Electric. This opportunity is ideal for experienced film crew professionals who can assist with production operations, equipment handling, and end-of-day load-out duties on a soundstage production in Los Angeles.
Job Responsibilities
- Assist the camera department as needed
- Support the art department with production tasks
- Help the grip and electric team with equipment setup and breakdown
- Assist with loading and unloading production equipment
- Maintain a safe and organized work environment
- Collaborate with multiple departments throughout the production day
Requirements
- Experience working in film, television, or commercial production
- Familiarity with camera, grip, electric, or art department workflows
- Ability to lift and move production equipment safely
- Strong communication and teamwork skills
- Reliable transportation to the Los Angeles production location
- Available for a full production day and end-of-day load-out
Compensation
- Paid crew opportunity
- Meals provided during production
- Networking opportunities with industry professionals
- Hands-on experience across multiple production departments
Film Crew Positions for Independent Film Production
Job Description
An independent film production is seeking crew members for multiple departments on an upcoming project filming in Atlanta, Georgia. Casting directors and production coordinators are looking for reliable, hardworking professionals who can contribute to a fast-paced production environment. Many positions may recur throughout the production schedule, making this a great opportunity for crew members seeking consistent work and valuable industry experience.
Job Responsibilities
- Support production operations within your assigned department
- Follow direction from department heads and production management
- Maintain professionalism and reliability throughout filming
- Assist with equipment, set operations, or logistical tasks as required
- Collaborate effectively with fellow crew members
Requirements
- Ages 18–65
- Open to all genders
- Open to all ethnicities
- Available for recurring work opportunities during the production schedule
- Professional attitude and strong work ethic
- Ability to work in a team-oriented production environment
- Positions available include:
- Production Assistants (PAs)
- Assistant Directors (ADs)
- Wranglers
- Camera Operators
- Steadicam Operators
- Dolly Crew
- Grip Department
- Costume Department
- Set Dressers
- Makeup Department
- Coffee Cart Crafty (Female)
- General Crew Members
Compensation
- $132 for 10 hours
- Potential recurring work throughout production
- Professional film production experience
- Opportunity to build industry connections and credits