SUMMARY:
The Producer, Digital and Social Content is responsible for the creation and distribution of marketing assets including but not limited to lifestyle and vendor-provided imagery for a variety of marketing campaigns for use across internal and customer facing channels.
The Producer, Digital and Social Content is also responsible for tracking products to be marketed across internal and customer facing channels, assisting in the scheduling, planning, and executing of photoshoots, stories, themes and additional digital marketing strategies and initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Schedules, coordinates, and executes photoshoots for tiered and non-tiered product in the tiered calendar.
- Responsibility scope includes:
- Selecting, tracking, and pulling product.
- Coordinating with appropriate contacts across all areas.
- Securing location, models, photographers.
- Ensuring successful execution and delivery of assets for use in marketing.
- Assists other content production team members with coordination of all photoshoots as needed including, but not limited to, vendor-paid theme shoots, seasonal Hibbett | City Gear marketing campaign shoots, heritage month shoots/storytelling projects, co-op, holidays, events and more as needed.
- Assists in developing the Content Creation team strategy led by the Manager, Content Creation.
- Identifies opportunities for growth and improvements on a continuous basis.
- Researches and stays knowledgeable on marketing trends and new technologies.
- Additional responsibilities and tasks as needed.
QUALIFICATIONS:
- 1-3 years of experience in digital marketing
- Experience working for a retail company, preferred
- Proficient in Microsoft Office, including Excel, Word, and Outlook
- Understanding of lighting/flash photography and latest version of Adobe Creative Suite: Lightroom and Photoshop
- Videography and video editing experience using Premiere Pro, etc. a plus
- Proficient understanding of using cameras in manual mode
- Great verbal and written communication skills to present ideas and visions of projects.
- Understanding of Copyright Laws around distribution of content in a web-based format
- Protects the company’s assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.
Hibbett
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