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Sales Director

$$$

Canela Media is the fastest growing Latina-founded media and entertainment company in the United States and Latin America with OTT properties including Canela.TV, Canela Music and Canela Kids. The company is a true start up, founded in 2019 and backed by the most reputable investment groups in the world.

Our product offering consists of:

  • Canela.TV, one the first and largest ad supported streaming TV services created for US Latinos
  • Online advertising with industry leading scale. Exclusively representing over 180 sites & our Video Network of 600+ sites
  • Canela Music curates the hottest in Latin music for US Latinos
  • Canela Studio branded content team creates highly culturally relevant custom content to engage diverse audiences

Canela Media is looking for a Sales Director to play a critical role in developing and managing successful advertising programs for key clients in the East region. This individual contributor will be responsible for developing advertising programs for top national consumer brands, agencies and regional clients.

Responsibilities:

  • Prospect and close new and direct business – new business development
  • Ensure that our clients receive the highest level of sales and operational customer service
  • Execute and deliver high quality responses to all Avails & RFPs
  • Proactively prospect, qualify, grow, and maintain a national account list that includes medium to large agencies and direct clients.
  • Manage activity using Salesforce.com
  • Create innovative sales presentations, incorporating industry research and campaign performance data
  • Negotiate pricing and contractual agreements
  • Create innovative sales proposals

Required Qualifications:

  • Must have 5+ years of digital advertising sales experience
  • Must have prior relationships with brands/agencies
  • Excellent communication and presentation skills
  • Extensive contacts and relationships with leading agencies and clients
  • Deep understanding of the advertising marketplace with a focus on Digital/Online, CTV/OTT, Television and/or music/audio.
  • Extensive knowledge of interactive advertising with regard to positioning and technology

Preferred Qualifications:

  • Bilingual English and Spanish a plus but not a requirement
  • Understanding of the multicultural media landscape a plus but not a requirement

Canela Media is an EOE. Visit our website: www.canelamedia.com

Canela Media

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10-17-2023

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