Associate Director, Platform Strategy

Associate Director, Platform Strategy

As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world’s most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of our client, L’Oréal.

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

Position Overview

We are seeking an experienced and highly motivated Platform Strategist to join the analytics team. The Associate Director, Platform Strategy will play a critical role in scaling current capabilities into the future of privacy-safe, data-driven marketing. This is a hands-on role, with success requiring a demonstrated ability to understand and translate requirements across teams, expertise in solving Client business challenges, and the ability to determine which strategies and solutions can address their needs.

You can expect to:

• Immerse yourself in the data accuracy, accessibility, and actionability problems we’re solving with data scientists, data engineers, and data operations to develop solutions to solve those problems
• Consult and drive strategy on a broad set of advertising and marketing technologies – data management and strategy, identity, privacy, Clean Rooms, and Tech integration and architecture, among others
• Provide thought leadership in the areas of measurement, optimization, and activation analytics for L’Oréal and BCL across functional teams
• Orchestrate solution development and delivery – planning and estimating work, resource planning across teams, identifying dependencies, and translating to an actionable roadmap
• Co-create the product roadmap for L’Oréal’s media intelligence suite, partnering with data engineering, science, and operations teams to deliver on necessary solutions
• Conduct deep product analysis and use data to guide short and long-term roadmap
• Own stakeholder communication and expectation management around roadmap and timelines

Required Skills

• Industry knowledge of marketing and/or advertising technology and data; curiosity and POV on what’s coming next
• Experience and understanding of integrated marketing, including the media planning and execution process
• Ability to navigate ambiguity and ask clarifying questions to get alignment on needs
• Solution development: analytic skills, and critical thinking in clarifying strategic & operational issues, with problem-solving skills to drive issues to resolution
• Stellar communication and presentation skills: we need someone who is articulate, engaging, and straightforward – and, above all, can effectively translate unstructured business solutions into innovative programs
• Strong collaboration and relationship building skills, with the ability to lead initiatives across multiple teams while gaining trust across key stakeholders, and elevate the overall BCL product
• High levels of integrity, autonomy, and self-motivation
• Flexible & open to new perspectives and ways of doing things; a good listener
• Action oriented, with the ability to translate needs, goals, and solutions into actionable roadmaps and next steps

Experience & Qualifications

• 5+ years of overall relevant experience
• 2+ years of people management experience
• 4+ years experience at an integrated agency, marketing analytics, consulting, or technology firm preferred
• A history of building and using data to drive decisions
• Experience initiating and driving projects to completion autonomously
• Excellent written and verbal communication skills, including the ability to act as translator among

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Beauty Co Lab is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Compensation Range: $70,000 – $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

Beauty Co-Lab