Job Title-Creative Director V
Location-New York, NY- Onsite
Duration-6 months
Pay Range-$100-$115/hr on W2( without benefits)
Job Responsibilities
Creative / Hands-on Work
- Concept and lead multiple Performance Marketing creative campaigns, either with an in-house creative team or Agency partners
- Concept & lead multiple social-first campaign launches for one of the largest owned gaming studios.
- Help develop and inform creative briefs that provide strategic insights, and data-driven results to inspire creative concepts and ideas.
- Work with either internal teams or our agency partners to produce standout and strategically focused global campaigns supporting the goals of world-class creative and highly efficient, data-driven assets.
- Collaborate with Creative Leads and other cross-functional team members working within company-owned brands to concept and produce advertising across multiple media formats.
- Communicate creative direction, and guidance and provide oversight to internal and external creatives teams.
Management
- Partner with Performance Marketing, Media, Analytics, and Program Management on developing scalable design frameworks with the goal to optimize creative performance.
- Oversee the strategy and creative direction of consumer-facing company-owned marketing creative that strongly resonates with a range of global audiences while maintaining consistency for the brand.
- Steward creative executions that speak to our global customer audience in a channel-appropriate way, balancing the fine line between resource constraints and customization
Leadership
- Drive alignment across internal partners and leadership around core concepts and ideas.
- Communicate learnings from iterative testing to inform creative concepts that are anchored in KPIs and drive consideration and demand.
- Become a trusted and valued partner across the marketing organization, including Performance Marketing, Program Management, Product Marketing, Analytics, and Sales.
- Implement and iterate on Performance best practices for digital marketing channels across paid and owned media, and affiliates and educate cross-functional teams on these best practices.
- Partner with CDs and Design Directors to continuously inform and infuse brand work and asset creation with direct response principles.
Skills
- Strong communication skills: ability to respond to briefs creatively; present ideas and concepts to stakeholders; collaborate and iterate based on feedback from internal cross-functional partners.
- Multidisciplinary, conceptual, collaborative, analytical
- Ability to thrive in a fast-paced, iterative, and independent environment.
- Comfortable guiding teams, agencies, and production partners, but should be willing to roll up their sleeves to do the work when necessary.
- A team player, a coach, and a fan cheering from the sidelines when necessary.
- Ability to equally flex your left and right brain.
- Deep understanding of performance marketing principles, best practices, and the data that drives measurable results.
- A value for everyone’s opinion and diversity of ideas regardless of where they originate.
- Decision-making based on data and business results.
- Ability to steward and own a range of company-owned brands within the PFM space.
Qualifications
- Bachelor’s degree
- 8+ years of relevant experience
- Experience developing and managing consumer marketing programs in an integrated marketing environment.
- Experience working with data & insights in a result-oriented environment.
- Experience overseeing creative teams and/or agencies.
- Demonstrated capability driving innovation in the performance marketing space.
- Experience collaborating with cross-functional partners.
Disclaimer
“U.S. Tech Solutions, Inc. is an Affirmative Action, Equal Opportunity Employer. Our employment decisions are made without regard to race, color, religion, gender, national origin, age, disability, marital status, veteran or military status, or any other legally protected status”
US Tech Solutions
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