The Senior Manager, Public Relations will build visibility for Robert Half as a thought leader in employment and workplace trends by developing innovative campaigns to drive positive media coverage in national and local U.S. media outlets. This individual will ensure PR strategies support Robert Half and are implemented effectively. This role requires collaboration with other departments, executives and spokespeople to identify topics and messaging that are relevant, support the business and amplify the Robert Half brand in the media.
Specific responsibilities:
- Manage a team of hybrid PR professionals who are responsible for securing media coverage for Robert Half across national, local and trade outlets; coordinating interviews; and prepping and training Robert Half spokespeople for interviews.
- Develop annual PR strategy, PR calendar and create compelling and innovative media campaigns. Write and create press releases, multimedia assets and speaking points and ensure they tell an accurate story and support business needs.
- Manage vendor relationships and develop strategy to integrate these resources into larger PR plan. Provide oversight of the Robert Half speakers bureau, interview library, media room.
- Establish KPIs, monitor competitor coverage and ensure team members are achieving results and meeting goals.
- Support Robert Half’s research program by developing survey questions that generate compelling data for media campaigns.
- Inspire Public Relations team members to innovate, try new approaches and improve existing processes.
- Make strategic staffing decisions based on the team’s strengths, skills gaps and workload.
- Monitor the progress of team members and provide regular feedback, coaching and guidance to enhance employee performance, development and engagement.
Qualifications:
- 10+ years of experience working in public relations or journalism, including 2+ years of experience leading or mentoring a team of professionals
- Staffing industry and/or PR agency experience a plus
- Experience developing strategic media plans, media campaigns and press materials
- Excellent written and verbal communication and project management skills
- Strong critical thinking abilities, attention to detail, intellectual curiosity and a strong news sense
- Exceptional collaborator with ability to work across business channels
- Experience advising/interfacing with executives
- Experience using media monitoring software
- Bachelor’s degree or equivalent experience required
The typical salary range for this position is $98,00 to $151,000. The salary is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.
Robert Half
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